Algos, an independent contract research organization, implemented a hosted Microsoft Dynamics CRM solution to improve operational efficiency, project management, and sales processes. The solution, developed by PowerObjects, provided enhanced visibility, streamlined workflows, and the ability to generate real-time sales reports, resulting in improved communication and productivity. As a result, Algos has experienced greater organizational efficiency and secured its largest contract to date.

1. JOECRM Helps
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Positioned for Growth -
Challenge:
Contract Research Organization Improves As a contract research organization,
Operational Efficiency and Business Algos Preclinical Services (Algos) manages
many research studies and programs for
Visibility with Microsoft Dynamics CRM its clients. These studies require rigorous
processes and procedures that need to be
tracked and reported on throughout the
Company testing cycle. The company had many
processes in place supported by various
Based in St. Paul, Minnesota, Algos is an independent contract research organi- data sources, but lacked a way to coher-
zation that specializes in preclinical vivo pain research and program consulting. ently access and optimize the information,
From experimental design and execution to data analysis, and from individual manage the project lifecycles or have the
projects and consulting to program management, their rigorous processes and visibility it needed to make important
dedicated team deliver rapid and reliable results critical to drug discovery and business decisions.
product development. In order to build its business and more effectively support
the sales and operational components, the company implemented hosted Solution:
Microsoft Dynamics CRM. PowerObjects implemented a hosted
Microsoft Dynamics CRM solution for Algos
across the entire organization including
Situation management, operations, sales and
As a contract research organization, the company manages many research marketing. PowerObjects developed
studies and programs for its clients. These studies require rigorous processes workflows, customized reports, and
and procedures that need to be tracked and reported on throughout the migrated and centralized all of the data.
testing cycle. The company had many processes in place supported by various
data sources, but lacked a way to coherently access and optimize the information, Benefits:
manage the project lifecycles or have the visibility it needed to make important With Microsoft Dynamics CRM, hosted
business decisions. by PowerObjects and key workflows in
place, Algos has the visibility and project
“Our company was organized but it was not really optimized for future growth. management capabilities to track projects,
assign tasks and check on status at
We used Excel spreadsheets to manage many of our important business functions
anytime from anywhere. The new solution
which wasn’t meeting our needs. It made it very hard to plan, find and track
has increased efficiency and communi-
projects, and we found that information would just fall through the cracks,” said
cation across the entire organization,
Frank Eichmann, Director, Business Development at Algos. provided greater operational visibility into
business functions and created a strong
First and foremost they wanted a CRM solution that was transparent and easy organizational platform for future growth
to use for its staff. In addition, they needed a solution that would allow mobile opportunities.
and web access to accommodate staff that were traveling. “We were looking for
a CRM solution that could be customized to our needs as well as one that was
intuitive and easy to use for all of our staff.” After reviewing several different CRM
systems in the market, they felt that hosted Microsoft Dynamics CRM would meet
all their needs and adapt to their business needs in the future.
www.powerobjects.com
(612) 339-3355
Minneapolis• Dallas • San Antonio

2. Solution
Algos looked to leading Microsoft Dynamics CRM partner, PowerObjects, to
implement a hosted CRM solution.
“PowerObjects came in and listened to our needs. They worked with us to
Quick Read
Bringing Microsoft Dynamics CRM into FOCUS
understand our requirements and implemented the right solution for our
business. They were able to develop the workflows, customize reports, and
migrate and centralize all of our data,” said Eichmann.
The entire CRM implementation, including staff training, was completed on
time (within 3 months) and within budget. Eichmann stated that “the entire
PowerObjects staff was very knowledgeable and had the ability to capture all our
business needs and requirements into the CRM system. And, if an issue comes up
with the system today, they respond very quickly with the right resolution. We are
extremely pleased with their approach, methodology and expertise in delivering a
solution that’s going to help take our business to the next level.”
As a value-add in working with PowerObjects, Algos received PowerObject’s
PowerPack modules free of charge. These modules, PowerEmail, PowerDashboard, “We now have the ability
PowerSurvey, PowerView, PowerEdit, and PowerFax, extend and enhance the
functionality of CRM for Algos. to generate sales reports
quickly and easily allowing
Key Benefits our sales team to concen-
Eichmann believes the company has realized substantial benefits thanks to trate on selling versus on
PowerObject’s guidance and solutions. With hosted Microsoft Dynamics CRM and
administrative tasks. Prior
workflows in place, Algos has the visibility and project management capabilities
to track projects, assign tasks and check on status at anytime from anywhere. to CRM, gathering this data
“We now have the ability to generate sales reports quickly and easily allowing our took a lot of time and now
sales team to concentrate on selling versus on administrative tasks. Prior to CRM,
gathering this data took a lot of time and now we can pull the information instantly
we can pull the information
and view it in real-time,” said Eichmann. instantly and view it in
real-time,”
Putting Their Best Foot Forward
Overall, the new CRM system has helped take the company to the next level. “We Frank Eichmann
have much more efficiency and can take on larger projects which will allow us to grow. Director, Business Development
We are now on a level playing field with others and have already seen the positive Algos Preclinical Services
effects of the system having just won our largest contract yet,” said Eichmann.
About PowerObjects
PowerObjects is a recognized leader in delivering Microsoft Dynamics
CRM/xRM solutions to customers in a variety of industries. As a Microsoft Gold
Certified Partner with numerous CRM/xRM projects under our belt, we combine
the right focus, with the right people and the right processes to bring value to
every organization we work with. As Microsoft Dynamics CRM as their core
focus, PowerObjects can handle everything from standard implementations to
creating a complex line of business applications using CRM as an “xRM”
platform. PowerObjects can offer a solution that fits your organization including
Hosted CRM, On-Premise CRM or xRM solutions.
PowerObjects works with customers in multiple industries and has a strong
focus on serving the Health and Life Sciences industry. They have provided CRM
solutions for multiple customers in the health and life sciences industry that have
helped reduce organizational inefficiencies, optimize care, and improve overall
financial management. www.powerobjects.com
(612) 339-3355
For more information, visit www.powerobjects.com or call 612-339-3355. Minneapolis• Dallas • San Antonio