This document discusses implementing a convergent newsroom model in corporate communications and publications departments. Some key aspects discussed include: - Involving freelance journalists and planning resources and tasks across departments - Developing content that can be distributed on multiple channels to support increasingly virtual and collaborative work environments - Using a central data hub and workflow system to facilitate collaboration and exchange of content and ideas between teams The goal is to strategically plan, create, and publish or broadcast information using an integrated system that brings together tasks like gathering content, editing, and distributing across different channels and outputs.

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C o r p o r a t e A g e n d a W o r k f l o w

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The predominantly at daily newspapers established idea of a convergent newsroom could also
work in Corporate Communication and Publications.
These include Issues such as involvement of free journalists, planning of resources and tasks,
price calculator or channel-independent developments of content.
The aim is to support the increasingly virtual collaborative sites and areas process oriented,
without calling on the flexibility of new or changing products and channels.
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I n t r o d u c t i o n

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# B u z z W o r d s
1D e f i n i t i o n e n
D e f i n i t i o n W o r k P r o c e s s
C o r p o r a t e A g e n d a W o r k f l o w
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3
5
0A g e n d a
I n f o r m a t i o n - B u s - C o n c e p t4

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1. How Corporate Communication and PR defines a newsroom:
Beispiel Cisco Newsroom
Beispiel Infront Newsoom
2. Integrated newsrooms at corporates:
Beispiel Nestlé DAT
Beispiel DATEV
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1D e f i n i t i o n e n
„Newsroom“

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2# B u z z W o r d s
Content Strategy Growing a Story Topicality Agenda Whiteboard
Digital Tracer Planing Planing Security Corporate Targets
Synchronisierung Curation Global Community Workgroups
Measurement
Ranking
Approval
Topics Content Quality Reporting Story Timeline

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3R e q u i r e m e n t s
Strategic Publishing & Communication Goal
Workflow & Collaboration
Tasking & Gathering Selection & Creation Output & Publishing
Plan & Aggregate
News
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3aR e q u i r e m e n t s v s M o d u l e s
MediaSuite Authoring
eCMS
MediaSuite Authoring
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alfa AgendaMediaSuite
Authoring
alfa PortalSuiteMediaSuite
(Collaboration/Workflow
)
News
MediaSuite Channel MediaSuite Touch
MobileSuite: News+MediaSuite News

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4I n f o r m a t i o n s - B u s - C o n c e p t
Tasks, Content,
Ideas… will be
collected
Central Data
Hub
Collaboration between people
managed in central system.
Content exchange based on bus
system
:
:
Intelligent
collaboration
between other
components

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5aW o r k f l o w
Gather & Edit
Aggregate & Select
Collect ideas
Collaboration
Workflow
Central Data
Hub
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Plan
Publish Print
Publish Mobile
Publish Online
Publish Broadcast

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5bC o r p o r a t e A g e n d a W o r k f l o w
Planing & Aggregating
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Selection & Curation
News
Publish & Channel Management

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5cC o r p o r a t e M e d i a S u i t e ( O v e r v i e w )

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