Alex Sampson was born and raised in Greece and received degrees in business administration and marketing. He has over 20 years of experience in marketing roles within the fast moving consumer goods industry, including positions in sales, brand management, trade marketing, and product management. Currently, he works as a marketing consultant and joined Nielsen in 2012, relocating to Oxford, United Kingdom. In his free time, he enjoys internet, do-it-yourself projects, gadgets, traveling, reading, and history.