The document discusses a sports shop and bookstore that were photographed but did not initially reveal any new opportunities. Upon further reflection, some hidden opportunities were discovered at the bookstore that could provide new insights if explored further.

1. ALEX IS PAYING ATTENTION
VENTURE LAB
A Crash Course on Creativity 2012
© Alexander Vengrin

2. Sports Shop

4. Sports Shop
• Insight vs Hidden Opportunities
– when I looked at the pictures that I was taken in
the shop, I did not discover any new opportunities

5. Bookstore
Some New Opportunities

6. Bookstore
Some New Opportunities