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Albert Seed Deck
- 2. Albert gives simple, personalized advice over your fi nancial life and lets you take action directly from the app. Re fi nance loans COLLEGE GRADUATION Start saving FIRST JOB Set up a Roth IRA PROMOTION Get life insurance WEDDING BELLS Start a 529 plan KIDS
- 3. THE PROBLEM Millennials avoid money decisions because practical advice is hard to fi nd, and taking action is a maze of googling and webforms. Our message resonates: fi nancial planning is a real problem for real people.
- 4. OUR SOLUTION A mobile app that gives simple fi nancial advice and lets you act on it. CONNECT ACCOUNTS Seamless integrations with banks, lenders, insurers, and investment fi rms. Practical ways to improve your fi nancial health – like lowering credit card interest or getting renter’s insurance. Beautiful mobile app to track and understand your fi nancial accounts. GET PERSONALIZED RECOMMENDATIONS MAKE IT HAPPEN
- 5. THE VISION In an increasingly fragmented landscape of fi nancial service providers, value lies in guiding the customer. Albert becomes the central hub that connects this growing ecosystem. Banking and Savings Debt Investing Insurance Albert
- 6. CUSTOMER JOURNEY EXAMPLE GET ADVICE UNDERSTAND IT DO IT GETTING A LOAN Relevant recommendations based on real data Clear explanation, practical next steps Get a loan with a few taps $602 ANNUAL SAVINGS $5,000 Loan Amount 5.99% APR 36 months Term $150.57 Monthly payment You’ll apply for a a low interest loan directly from the app. 1 You’ll receive the cash from the loan in your bank account once you’ve been approved. 2 Pay down your credit cards with the fresh cash in your bank account. 3 RECOMMENDATION Lower the interest on your credit card by 2x. $602 SAVINGS 2 2 71 3 FINANCIAL HEALTH 3 recommendations We'll help get you a personal loan with a lower interest rate than your credit card. You’ll use the cash from the loan to pay down your credit card balance. Lower your credit card payments
- 7. CUSTOMER JOURNEY EXAMPLE REPLACING A CREDIT CARD Relevant recommendations based on real data Clear explanation, practical next steps Apply for the right card, directly in the app RECOMMENDATION Eliminate the annual fee on your Amex card. $95 SAVINGS 2 2 We noticed that you don’t use your American Express credit card enough to justify the high annual membership fee. We’ll find you a card with great rewards and no annual fees that you can use instead. Get a card with no annual fees 25,000 BONUS POINTS $3,500 Credit Limit 12.5% APR 1% Rewards Rewards $0 Annual fee GET ADVICE UNDERSTAND IT DO IT
- 8. ONGOING ENGAGEMENT An automatic, intelligent budget As the central hub, Albert helps you track and understand your money. Noti fi cations that matter You have spare cash accumulating in your checking account. Let’s move some to your Roth IRA. Albert You spent $256 on restaurants and bars this week. Albert 100% 9:23 PM AT&T $3,720 Albert Savings auto saving is on Bank Accounts $4,570 71 3 FINANCIAL HEALTH 3 recommendations MARCH SPENDING $671 +
- 9. BUSINESS MODEL We make money when users take action to improve their fi nancial health, and our CAC is $5. 0.35% $200 $300 $150 AVERAGE REVENUE PER ACTION $200 100% 9:23 PM AT&T Financial Health OVERALL SCORE 5 recommendations 71 3 Save automatically swipe for score breakdown Lower credit card payments Get life insurance Eliminate annual credit card fee
- 10. MARKET SIZE 100 million millennials 70% have student debt 50% have credit card debt Revenue opportunity $200 billion LTV = $2,000 Average 1 action per year 10 yrs Revenue per fi nancial action $200 LIFETIME CUSTOMER VALUE
- 11. TRACTION Over 10,000 signups to our invite list in the fi rst month. Millennials want simple fi nancial advice… and they’re talking about us. Lmao. We started budgeting this year. It’s been rough- but we’ve stuck to it for 2 full months. Not as big of a dip now ^^
- 13. FOUNDING TEAM Engineers who have deep experience with the fi nancial consumer. YINON RAVID Founder at Openfolio, direct to consumer investing service Credit trader at Oak Hill Advisors Columbia University ANDRZEJ BARANIAK Boston Consulting Group, fi nancial services practice Harvard Business School Columbia University
- 14. WHY WE’RE DOING THIS Andrzej spent a decade at BCG doing one-on-ones and focus groups with Albert’s target customer. He experienced fi rst hand how people struggle fi nancially because they don’t have access to basic fi nancial advice. Yinon built Openfolio to 40k users, gaining deep insight into the fi nancial habits of millennials. Through this experience, he recognized the overwhelming cost of managing money without guidance.
- 15. USE OF PROCEEDS Milestones to reach with our seed raise ‣ 250k users ‣Positive unit economics at scale