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© 2013 Cargill, Incorporated. All rights reserved.Alberger®
Fine Flake Salt
CONFIDENTIAL. This document contains trade secret information. Disclosure, use or reproduction outside Cargill or inside Cargill, to or by those
employees who do not have a need to know is prohibited except as authorized by Cargill in writing.
© 2013 Cargill, Incorporated. All rights reserved.
Alberger®
Fine
Flake Salt
www.cargill.com
A great salt choice for salty
satisfaction and lower sodium
© 2013 Cargill, Incorporated. All rights reserved.Alberger®
Fine Flake Salt
Call Them Fries or Frites,
Consumers Crave Them
• The average American eats 30 lbs of French fries per year1
• "Customers are willing to go out of their way for the fries they
want“2
• Ranked the 2nd
-most-craved food among consumers
who said cravings at least occasionally drive their
restaurant visits3
• 11.8% growth in potato-based side dishes on restaurant menus
from 2007-2012 4
Sources:
1. The Daily Meal: http://www.thedailymeal.com/10-things-you-didn-t-know-about-french-fries-slideshow?slide=3
2. Technomic Food Industry Research. https://blogs.technomic.com/spicy-sweet-savory-fries-come-into-focus-in-fast-casual/
3. http://www.qsrmagazine.com/menu-innovations/these-spuds-aren-t-duds
4. http://www.marketwatch.com/story/americans-swear-off-french-fries-2013-02-08
2
© 2013 Cargill, Incorporated. All rights reserved.Alberger®
Fine Flake Salt
Challenges Facing the
Food Processing Industry
The food processing industry is
extremely competitive with tight
margins:
•Ongoing pressure for efficiency
in processes, costs
•Regulatory pressures to reduce sodium1
3
Sources:
1. 2010 Dietary Guidelines, Menu Labeling Requirements
© 2013 Cargill, Incorporated. All rights reserved.Alberger®
Fine Flake Salt
Alberger®
Fine Flake Salt
Reduced Sodium Levels
Cargill's proprietary process creates a unique
crystal structure that outperforms standard table
salt.
Delivers equivalent salty taste at
lower sodium level versus table (table)
salt:
•Superior flavor delivery: achieve flavor parity
with 75% less applied product
•Lower sodium: experience the same flavor
with 30% lower sodium1
Benefits:
•Reduces sodium levels
•Maintains same salty taste
•Minimizes salt falloff / waste
•Likely to reduce overall cost per serving
Sources:
1. Reduction based on Cargill proprietary research (p-value=0.17). The french fries used were of the thick cut, unbrined, uncoated variety with
~26mg/100gm before cooking or application of Alberger® Fine Flake Salt. Sodium reduction results will vary based on sodium content of fry before being
salted.
Magnified Alberger®
Fine Flake Salt Crystals
4
© 2013 Cargill, Incorporated. All rights reserved.Alberger®
Fine Flake Salt
Alberger®
Fine Flake Salt
Improves Salty Flavor
Cargill's proprietary process creates a unique crystal
structure that outperforms standard table salt.
Delivers saltier taste at equivalent
sodium content1
versus table salt:
•Superior topical adherence: use 50% less
salt to obtain the same sodium level
Benefits:
•Minimizes salt falloff / waste
•Likely to reduce overall cost per serving
5
Source:
1. Reduction based on Cargill proprietary research. The french fries used were of the thick cut, unbrined, uncoated variety with ~26mg/100gm before
cooking or application of Alberger® Fine Flake Salt. Sodium reduction results will vary based on sodium content of fry before being salted.
© 2013 Cargill, Incorporated. All rights reserved.Alberger®
Fine Flake Salt
Achieve the Same Flavor with
75% Less Salt and 36% Less
Sodium
Consumer sensory testing demonstrates that Alberger®
Fine Flake Salt delivers the same flavor as table salt –
using 75% less product and with a 30% reduction in
sodium1
.
6
Source:
1. Reduction based on Cargill proprietary research (p-value= 0.17). The french fries used were of the thick cut, unbrined, uncoated variety with
~26mg/100gm before cooking or application of Alberger® Fine Flake Salt. Sodium reduction results will vary based on sodium content of fry before being
salted.
Salt Treatments Amount Used
(grams)1
mg Sodium per
100g Fries
Overall Flavor 2,3
Overall Liking 2,3
Granulated Salt
(control) 13.80 234.0 7.4a 7.4a
Alberger®
Fine Flake
Salt (test) 3.43 150.1 7.5a 7.5a
Cargill Sensory Research, 2013.
1
Per 1.5 lb frozen fries applied post frying
2
9-point hedonic scale (1= Dislike Extremely, 9=Like Extremely)
3
Means followed by different letters are significantly different from each other at p<0.05
© 2013 Cargill, Incorporated. All rights reserved.Alberger®
Fine Flake Salt
Alberger®
Fine Flake Salt
A Simple Solution for
Reducing Sodium
Reduce Sodium
•Use less salt to achieve the
same great taste while reducing
the sodium content.
Improve Flavor
•Use less salt to achieve a
saltier flavor while maintaining the
sodium content.
7
© 2013 Cargill, Incorporated. All rights reserved.Alberger®
Fine Flake Salt
Alberger®
Fine Flake Salt
A Simple Solution for Reducing
Sodium
• Simply salt for clean labeling: Using Alberger®
French Fry Salt can help
you maintain your ingredient statement.
• Less waste & clean-up: Superior adherence means less salt falloff into
your fry tray and serving containers, helping to minimize waste and
reduce cleanup.
• Cost management: Because you can use less and waste less there is
less salt that you need to buy.
8
USE LESS SALT TO ACHIEVE THE SAME GREAT TASTE WHILE
REDUCING THE SODIUM CONTENT.
© 2013 Cargill, Incorporated. All rights reserved.Alberger®
Fine Flake Salt
Cargill Salt
Contact us
Alberger®
Fine Flake Salt
1-888-385-7258 (SALT)
www.Cargill.com/Salt
9
© 2013 Cargill, Incorporated. All rights reserved.Alberger®
Fine Flake Salt
THE INFORMATION CONTAINED HEREIN IS BELIEVED TO BE TRUE AND CORRECT. ALL STATEMENTS, RECOMMENDATIONS OR SUGGESTIONS ARE MADE WITHOUT
GUARANTEE, EXPRESS OR IMPLIED, AND ARE SUBJECT TO CHANGE WITHOUT NOTICE. WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED INCLUDING ANY
WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND FREEDOM FROM INFRINGEMENT AND DISCLAIM ALL LIABILITY IN CONNECTIONS WITH
THE USE OF THE PRODUCTS OR INFORMATION CONTAINED HEREIN.

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Alberger® Fine Flake Salt 2015

  • 1. © 2013 Cargill, Incorporated. All rights reserved.Alberger® Fine Flake Salt CONFIDENTIAL. This document contains trade secret information. Disclosure, use or reproduction outside Cargill or inside Cargill, to or by those employees who do not have a need to know is prohibited except as authorized by Cargill in writing. © 2013 Cargill, Incorporated. All rights reserved. Alberger® Fine Flake Salt www.cargill.com A great salt choice for salty satisfaction and lower sodium
  • 2. © 2013 Cargill, Incorporated. All rights reserved.Alberger® Fine Flake Salt Call Them Fries or Frites, Consumers Crave Them • The average American eats 30 lbs of French fries per year1 • "Customers are willing to go out of their way for the fries they want“2 • Ranked the 2nd -most-craved food among consumers who said cravings at least occasionally drive their restaurant visits3 • 11.8% growth in potato-based side dishes on restaurant menus from 2007-2012 4 Sources: 1. The Daily Meal: http://www.thedailymeal.com/10-things-you-didn-t-know-about-french-fries-slideshow?slide=3 2. Technomic Food Industry Research. https://blogs.technomic.com/spicy-sweet-savory-fries-come-into-focus-in-fast-casual/ 3. http://www.qsrmagazine.com/menu-innovations/these-spuds-aren-t-duds 4. http://www.marketwatch.com/story/americans-swear-off-french-fries-2013-02-08 2
  • 3. © 2013 Cargill, Incorporated. All rights reserved.Alberger® Fine Flake Salt Challenges Facing the Food Processing Industry The food processing industry is extremely competitive with tight margins: •Ongoing pressure for efficiency in processes, costs •Regulatory pressures to reduce sodium1 3 Sources: 1. 2010 Dietary Guidelines, Menu Labeling Requirements
  • 4. © 2013 Cargill, Incorporated. All rights reserved.Alberger® Fine Flake Salt Alberger® Fine Flake Salt Reduced Sodium Levels Cargill's proprietary process creates a unique crystal structure that outperforms standard table salt. Delivers equivalent salty taste at lower sodium level versus table (table) salt: •Superior flavor delivery: achieve flavor parity with 75% less applied product •Lower sodium: experience the same flavor with 30% lower sodium1 Benefits: •Reduces sodium levels •Maintains same salty taste •Minimizes salt falloff / waste •Likely to reduce overall cost per serving Sources: 1. Reduction based on Cargill proprietary research (p-value=0.17). The french fries used were of the thick cut, unbrined, uncoated variety with ~26mg/100gm before cooking or application of Alberger® Fine Flake Salt. Sodium reduction results will vary based on sodium content of fry before being salted. Magnified Alberger® Fine Flake Salt Crystals 4
  • 5. © 2013 Cargill, Incorporated. All rights reserved.Alberger® Fine Flake Salt Alberger® Fine Flake Salt Improves Salty Flavor Cargill's proprietary process creates a unique crystal structure that outperforms standard table salt. Delivers saltier taste at equivalent sodium content1 versus table salt: •Superior topical adherence: use 50% less salt to obtain the same sodium level Benefits: •Minimizes salt falloff / waste •Likely to reduce overall cost per serving 5 Source: 1. Reduction based on Cargill proprietary research. The french fries used were of the thick cut, unbrined, uncoated variety with ~26mg/100gm before cooking or application of Alberger® Fine Flake Salt. Sodium reduction results will vary based on sodium content of fry before being salted.
  • 6. © 2013 Cargill, Incorporated. All rights reserved.Alberger® Fine Flake Salt Achieve the Same Flavor with 75% Less Salt and 36% Less Sodium Consumer sensory testing demonstrates that Alberger® Fine Flake Salt delivers the same flavor as table salt – using 75% less product and with a 30% reduction in sodium1 . 6 Source: 1. Reduction based on Cargill proprietary research (p-value= 0.17). The french fries used were of the thick cut, unbrined, uncoated variety with ~26mg/100gm before cooking or application of Alberger® Fine Flake Salt. Sodium reduction results will vary based on sodium content of fry before being salted. Salt Treatments Amount Used (grams)1 mg Sodium per 100g Fries Overall Flavor 2,3 Overall Liking 2,3 Granulated Salt (control) 13.80 234.0 7.4a 7.4a Alberger® Fine Flake Salt (test) 3.43 150.1 7.5a 7.5a Cargill Sensory Research, 2013. 1 Per 1.5 lb frozen fries applied post frying 2 9-point hedonic scale (1= Dislike Extremely, 9=Like Extremely) 3 Means followed by different letters are significantly different from each other at p<0.05
  • 7. © 2013 Cargill, Incorporated. All rights reserved.Alberger® Fine Flake Salt Alberger® Fine Flake Salt A Simple Solution for Reducing Sodium Reduce Sodium •Use less salt to achieve the same great taste while reducing the sodium content. Improve Flavor •Use less salt to achieve a saltier flavor while maintaining the sodium content. 7
  • 8. © 2013 Cargill, Incorporated. All rights reserved.Alberger® Fine Flake Salt Alberger® Fine Flake Salt A Simple Solution for Reducing Sodium • Simply salt for clean labeling: Using Alberger® French Fry Salt can help you maintain your ingredient statement. • Less waste & clean-up: Superior adherence means less salt falloff into your fry tray and serving containers, helping to minimize waste and reduce cleanup. • Cost management: Because you can use less and waste less there is less salt that you need to buy. 8 USE LESS SALT TO ACHIEVE THE SAME GREAT TASTE WHILE REDUCING THE SODIUM CONTENT.
  • 9. © 2013 Cargill, Incorporated. All rights reserved.Alberger® Fine Flake Salt Cargill Salt Contact us Alberger® Fine Flake Salt 1-888-385-7258 (SALT) www.Cargill.com/Salt 9
  • 10. © 2013 Cargill, Incorporated. All rights reserved.Alberger® Fine Flake Salt THE INFORMATION CONTAINED HEREIN IS BELIEVED TO BE TRUE AND CORRECT. ALL STATEMENTS, RECOMMENDATIONS OR SUGGESTIONS ARE MADE WITHOUT GUARANTEE, EXPRESS OR IMPLIED, AND ARE SUBJECT TO CHANGE WITHOUT NOTICE. WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED INCLUDING ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND FREEDOM FROM INFRINGEMENT AND DISCLAIM ALL LIABILITY IN CONNECTIONS WITH THE USE OF THE PRODUCTS OR INFORMATION CONTAINED HEREIN.