This document provides a list of recommended resources for marketing reference services with limited budgets, including articles from the periodical "Marketing Library Services" about reducing barriers to resources, establishing partnerships with residential life, and conducting focus groups. It also lists relevant books on accidental marketing, bite-sized solutions, and word-of-mouth marketing. Websites and tools are mentioned like the ACRL podcast, Ask Campaign photo collections, advocacy toolkits, and video creation resources.

1. Marketing Reference Services on a Dime
recommended resources for further information
Articles
"Reducing Barriers to Resources by Listening to Our Users" by Jennifer Duvernay. Marketing Library Services,
Sept./Oct. 2010. pgs. 1, 3–5. http://www.infotoday.com/mls/sep10/index.shtml
"Establishing New Relationships: The Library and Residential Life Partnerships" by Sami Lange. Marketing
Library Services, Jan./Feb. 2011. pgs. 1, 4–5.
“Identifying and Utilizing Library Stakeholders” by Christie Koontz. Marketing Library Services, May/June
2007.
“How to Conduct a Focus Group” by Marie L. Radford. Marketing Library Services, Jan./Feb. 2008. pgs 1–3.
Books
The Accidental Library Marketer, by Kathy Dempsey. Information Today, Inc., 2009. ISBN: 978-1-57387-368-
0. 294 pgs. $29.50.
Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, by Nancy Dowd, Mary Evangeliste, &
Jonathan Silberman. ALA Editions, 2009. ISBN: 978-0-8389-1000-9.
140 pgs. $48.
Building a Buzz: Libraries & Word-of-Mouth Marketing, by Peggy Barber & Linda Wallace. ALA Editions,
2009. ISBN: 978-0-8389-1011-5. 95 pgs. $45.
Marketing Today's Academic Library: A Bold New Approach to Communicating With Students, by Brian
Mathews. ALA Editions, 2009. ISBN: 978-0-8389-0984-3. 192 pgs. $48.
Websites & Tools
ACRL Podcast: Party Photo Phenomenon [with Ask Campaign creators Daisy Benson & Selene Colburn]
http://www.acrl.ala.org/acrlinsider/archives/370
Ask Campaign Sets on UVM Libraries Flickr
http://www.flickr.com/photos/uvmlibraries/collections/72157614070819037/
Frontline Advocacy Toolkit, part of Advocacy University, from ALA. An initiative of ALA immediate past
president Camila Alire.
http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/frontline_advocacy/index.cfm
Mad Men Yourself
http://www.amctv.com/madmenyourself/
UVM Libraries You Tube Channel
http://www.youtube.com/user/UVMLibraries
Xtranormal [text to video program]
http://www.xtranormal.com/