AJANTA PACKAGING:KEY ACCOUNT MANAGEMENT CASE STUDY

1) should be the summary of case 2)The major characteristics and growth drivers of the glass bottle industry in India. 3)the importance of CRM strategies for companies such as Ajanta. Evaluate the direct and indirect effects of CRM initiatives on Ajanta. 4)what are the possible ways of segmenting Ajanta's customers?5) what is KAM? and the different strategies Ajanta could adopt for KAM. 6)How did the relationship between Ajanta and SF evolve over time? 7)why did ajanta continue its relationship with SF? 8)What should ajanta do about its recent order from SF? 9) conclusion of the case 10) thank you