SlideShare a Scribd company logo
COMPLEX ADVERTISING CAMPAIGNS IN TERMINAL «А», «D» OF
INTERNATIONAL AIRPORT «KYIV»
C O M M E R C I A L O F F E R
7
Days per week
365
Days per year
24
Hours per day
Airport advertising
works without a break
8 of 10
passengers stay in the
airport 2 hours
approximately
Total passengers traffic is
81 718 persons in May, 2016
Approximately 15
seconds is
passengers’ attention
to the airport
advertising
EFFECTIVENESS OF ADVERTISING CAMPAIGNS
TRAFFIC DIRECTION SCHEME
Basic advertisement
Possible locations
SPOTTED MAP IN FRONT OF “A” TERMINAL
CONVEY YOUR TARGETED ADVERTISING MESSAGE
Wallscape 10 х 4 m
ТЕRMINAL «А» FORECIDE
foreside
100 % REACH OF AUDIENCE
The entrance area
Pillars, 18 units (36 planes) — 2.73 х 5.6 m
ТERMINAL «A», STATION SQUARE
Billboard 16х4 m
ТERMINALS «А» AND «D», STATION SQUARE
OMNI-CHANNEL OF COMMUNICATIONS
Outdoor banner holders (12
units), double-sided: 0,73х2,00 m
Сity-lights, 6 units (12 planes):
1,2х1,8 m
Billboard 16х4 m
100 % REACH OF AUDIENCE
ТERMINALS «А» AND «D», STATION SQUARE
Basic advertisement
Possible locations
SPOTTED MAP ON THE 1ST FLOOR IN TERMINAL “A”
HIGHLIGHTING OF THE BRAND
Panel 9.0 х 6.89 m
ТЕRMINAL «А», CENTRAL HALL, GROUND FLOOR
TO GALVANIZE PURCHASER TO BUY
Panel 9.5 х 2.9 m
ТЕRMINAL «А», CENTRAL HALL, GROUND FLOOR
The exposure
Panel (entrance, exit) 1.5 х 3.0 m Panel 1.5 х 3.0 m
CONTACT WITH ESSENTIAL TARGET AUDIENCE
ТЕRMINAL «А», CENTRAL HALL, GROUND FLOOR
Possible locations
SPOTTED MAP ON THE 2ND FLOOR IN TERMINAL “A”
Basic advertisement
Сity-lights 1.2 х 1.8 m
ТЕRMINAL «А», AVIATION SECURITY VALIDATION HALL, DEPARTURE, 2nd FLOOR
CREATION OF STEADY COMMUNICATIONS WITH BRAND
Panel 0.8 х 3.2 m
ТЕRMINAL «А», CUSTOMS&PASSPORT CONTROL HALL, DEPARTURE, 2nd FLOOR
POSSIBILITY TO CREATE THE UNIQE MESSAGE TO AUDIENCE
Panel 6.3 х 1.6 m
ТЕRMINAL «А», DEPARTURE LOUNGE, 2nd FLOOR
BRAND AWARENESS
BRAND AWARENESS
Panel 4.0 х 1.6 m
ТЕRMINAL «А», DEPARTURE LOUNGE, 2nd FLOOR
Сity-light 1,2 х 1,8 m
ТЕRMINAL «А», BUSINESS LOUNGE, DEPARTURE, 2nd FLOOR
CREATION OF STEADY COMMUNICATION WITH BRAND
Panel 5.0х 1.6 m
ТЕRMINAL «А», DEPARTURE LOUNGE, 2ND FLOOR
BRAND AWARENESS
Panel 5.0 х 1.6 m
ТЕRMINAL «А», DEPARTURE LOUNGE, 2ND FLOOR
BRAND AWARENESS
CREATION OF STEADY COMMUNICATION WITH BRAND
City-light 1,2 х 1,8 m
ТЕRMINAL «А», DEPARTURE LOUNGE, 2ND FLOOR
Panel 3.87 х 1.6 m
ТЕRMINAL «А», DEPARTURE LOUNGE, 2ND FLOOR
BRAND AWARENESS
INFORMATIVE FIXATION OF TARGET AUDIENCE
City-light 1,2 х 1,8 m
ТЕRMINAL «А», DEPARTURE LOUNGE FOR INTERNAL FLIGHTS, 2ND FLOOR
Panel 1.0 х 3.5 m
ТЕRMINAL «А», ARRIVAL LOUNGE, 1ST FLOOR
Panel 3.6 х 1.6 m
CAPTURE OF ATTENTION OF TARGET AUDIENCE
POSSIBILITY TO CREATE THE UNIQE MESSAGE TO CONSUMER
Panel 6.0 х 1.6 mPanel 5.7 х 1.6 m
Panel 4.9 х 1.4 m, 2 units
ТЕRMINAL «А», BAGGAGE CLAIM HALL, 1ST FLOOR
Сity-light 1,2 х 1,8 m
ТЕRMINAL «А», CENTRAL HALL, PASSENGERS MEETING AREA, GROUND FLOOR
CONTACT WITH ESSENTIAL TARGET AUDIENCE
CONVEY YOUR TARGETED ADVERTISING MESSAGE
Wallscape 15 х 5 m
ТЕRMINAL «D», STATION SQUARE, FORECIDE
Panel: 3.5 х 3.5 m
ТЕRMINAL «D», CENTRAL HALL, ARRIVAL AND DEPARTURE LOUNGE
POSSIBILITY TO CREATE THE UNIQE MESSAGE TO CONSUMER
Panel 9.0 х 2.5 m
Сity-light 1.2 х 1.8 m
Panel 4.5 х 1.5 m
Light-box 1.8 х 0.9 m
ТЕRMINAL «D», ARRIVAL AND BAGGAGE CLAIM HALL
CAPTURE OF ATTENTION OF TARGET AUDIENCE
NEW IDEAS BY DIGITAL SIGNATUR
Passport Control Area, arrivals
Check-in Area, Central Hall
Passport Control Area, departure
LOCATION ZONES:
Zone №1. Departures (Тerminal «А»), Check-in
Area, Border Area and Customs Control Area,
Departure Lounge, Business Lounge (19 units),
International Flights Terminal
Zone №2. Arrivals (Тerminal «А»), Arrivals Area,
Baggage Claim Hall (5 units), International Flights
Terminal
ТЕRMINAL «А» LED-SCREENS
CREATION OF ADDITIONAL INFORMATION CHANNEL
2 FSIs, ground
floor
Central Hall- Check-
in Hall, Arrival and
Baggage Claim Hall
Стойка под
полиграфию
Стойка под
полиграфию
Стойка под
полиграфию
Стойка под
полиграфию
Стойка под
полиграфию
3 FSIs, 2 floor
Business Lounge,
Arrival and
Departure Lounges
-FSI location
А-4
Flyer (euroformat)
Replenishment of print works 3 times a week
PLACING OF PRINTWORKS ON FSIs, ТЕRMINAL «А»
THANK YOU FOR YOUR ATTENTION!
(044) 498 5 498
www.rtm.ua
VIRTUAL TOUR TO “A” TERMINAL OF “KYIV” AIRPORT
http://www.rtm.ua/virtualairport/virtualairport.html

More Related Content

More from RTM Ukraine Group of Companies, Ukraine

KYIV Sykorsky Airport MAGAZINE
KYIV Sykorsky Airport MAGAZINEKYIV Sykorsky Airport MAGAZINE
KYIV Sykorsky Airport MAGAZINE
RTM Ukraine Group of Companies, Ukraine
 
KYIV Sykorsky Airport MAGAZINE
KYIV Sykorsky Airport MAGAZINEKYIV Sykorsky Airport MAGAZINE
KYIV Sykorsky Airport MAGAZINE
RTM Ukraine Group of Companies, Ukraine
 
KYIV Sykorsky Airport MAGAZINE
KYIV Sykorsky Airport MAGAZINEKYIV Sykorsky Airport MAGAZINE
KYIV Sykorsky Airport MAGAZINE
RTM Ukraine Group of Companies, Ukraine
 
Журнал Международного Аеропорта "КИЕВ" (Жуляны)
Журнал Международного Аеропорта "КИЕВ" (Жуляны)Журнал Международного Аеропорта "КИЕВ" (Жуляны)
Журнал Международного Аеропорта "КИЕВ" (Жуляны)
RTM Ukraine Group of Companies, Ukraine
 
LED-мониторы в АП "КИЕВ" (Жуляны)
LED-мониторы в АП "КИЕВ" (Жуляны)LED-мониторы в АП "КИЕВ" (Жуляны)
LED-мониторы в АП "КИЕВ" (Жуляны)
RTM Ukraine Group of Companies, Ukraine
 
Агентство интернет-рекламы "РТМ-Диджитал"
Агентство интернет-рекламы "РТМ-Диджитал"Агентство интернет-рекламы "РТМ-Диджитал"
Агентство интернет-рекламы "РТМ-Диджитал"
RTM Ukraine Group of Companies, Ukraine
 
Авиаперевозчики Аэропорта "КИЕВ" Жуляны)
Авиаперевозчики Аэропорта "КИЕВ" Жуляны)Авиаперевозчики Аэропорта "КИЕВ" Жуляны)
Авиаперевозчики Аэропорта "КИЕВ" Жуляны)
RTM Ukraine Group of Companies, Ukraine
 
Airoport kyiv btl_2016
Airoport kyiv btl_2016Airoport kyiv btl_2016
Аэропорт "КИЕВ", Терминал В
Аэропорт "КИЕВ", Терминал ВАэропорт "КИЕВ", Терминал В
Аэропорт "КИЕВ", Терминал В
RTM Ukraine Group of Companies, Ukraine
 
Реклама в Международном Аэропорту "КИЕВ" (Жуляны)
Реклама в Международном Аэропорту "КИЕВ" (Жуляны)Реклама в Международном Аэропорту "КИЕВ" (Жуляны)
Реклама в Международном Аэропорту "КИЕВ" (Жуляны)
RTM Ukraine Group of Companies, Ukraine
 
Airport kyiv b_eng
Airport kyiv b_engAirport kyiv b_eng
Київ. Голосієво. Деміївка. РТМ-Україна
Київ. Голосієво. Деміївка. РТМ-УкраїнаКиїв. Голосієво. Деміївка. РТМ-Україна
Київ. Голосієво. Деміївка. РТМ-Україна
RTM Ukraine Group of Companies, Ukraine
 

More from RTM Ukraine Group of Companies, Ukraine (12)

KYIV Sykorsky Airport MAGAZINE
KYIV Sykorsky Airport MAGAZINEKYIV Sykorsky Airport MAGAZINE
KYIV Sykorsky Airport MAGAZINE
 
KYIV Sykorsky Airport MAGAZINE
KYIV Sykorsky Airport MAGAZINEKYIV Sykorsky Airport MAGAZINE
KYIV Sykorsky Airport MAGAZINE
 
KYIV Sykorsky Airport MAGAZINE
KYIV Sykorsky Airport MAGAZINEKYIV Sykorsky Airport MAGAZINE
KYIV Sykorsky Airport MAGAZINE
 
Журнал Международного Аеропорта "КИЕВ" (Жуляны)
Журнал Международного Аеропорта "КИЕВ" (Жуляны)Журнал Международного Аеропорта "КИЕВ" (Жуляны)
Журнал Международного Аеропорта "КИЕВ" (Жуляны)
 
LED-мониторы в АП "КИЕВ" (Жуляны)
LED-мониторы в АП "КИЕВ" (Жуляны)LED-мониторы в АП "КИЕВ" (Жуляны)
LED-мониторы в АП "КИЕВ" (Жуляны)
 
Агентство интернет-рекламы "РТМ-Диджитал"
Агентство интернет-рекламы "РТМ-Диджитал"Агентство интернет-рекламы "РТМ-Диджитал"
Агентство интернет-рекламы "РТМ-Диджитал"
 
Авиаперевозчики Аэропорта "КИЕВ" Жуляны)
Авиаперевозчики Аэропорта "КИЕВ" Жуляны)Авиаперевозчики Аэропорта "КИЕВ" Жуляны)
Авиаперевозчики Аэропорта "КИЕВ" Жуляны)
 
Airoport kyiv btl_2016
Airoport kyiv btl_2016Airoport kyiv btl_2016
Airoport kyiv btl_2016
 
Аэропорт "КИЕВ", Терминал В
Аэропорт "КИЕВ", Терминал ВАэропорт "КИЕВ", Терминал В
Аэропорт "КИЕВ", Терминал В
 
Реклама в Международном Аэропорту "КИЕВ" (Жуляны)
Реклама в Международном Аэропорту "КИЕВ" (Жуляны)Реклама в Международном Аэропорту "КИЕВ" (Жуляны)
Реклама в Международном Аэропорту "КИЕВ" (Жуляны)
 
Airport kyiv b_eng
Airport kyiv b_engAirport kyiv b_eng
Airport kyiv b_eng
 
Київ. Голосієво. Деміївка. РТМ-Україна
Київ. Голосієво. Деміївка. РТМ-УкраїнаКиїв. Голосієво. Деміївка. РТМ-Україна
Київ. Голосієво. Деміївка. РТМ-Україна
 

Airport kyiv a_d_eng

  • 1. COMPLEX ADVERTISING CAMPAIGNS IN TERMINAL «А», «D» OF INTERNATIONAL AIRPORT «KYIV» C O M M E R C I A L O F F E R
  • 2. 7 Days per week 365 Days per year 24 Hours per day Airport advertising works without a break 8 of 10 passengers stay in the airport 2 hours approximately Total passengers traffic is 81 718 persons in May, 2016 Approximately 15 seconds is passengers’ attention to the airport advertising EFFECTIVENESS OF ADVERTISING CAMPAIGNS
  • 4. Basic advertisement Possible locations SPOTTED MAP IN FRONT OF “A” TERMINAL
  • 5. CONVEY YOUR TARGETED ADVERTISING MESSAGE Wallscape 10 х 4 m ТЕRMINAL «А» FORECIDE foreside
  • 6. 100 % REACH OF AUDIENCE The entrance area Pillars, 18 units (36 planes) — 2.73 х 5.6 m ТERMINAL «A», STATION SQUARE
  • 7. Billboard 16х4 m ТERMINALS «А» AND «D», STATION SQUARE OMNI-CHANNEL OF COMMUNICATIONS
  • 8. Outdoor banner holders (12 units), double-sided: 0,73х2,00 m Сity-lights, 6 units (12 planes): 1,2х1,8 m Billboard 16х4 m 100 % REACH OF AUDIENCE ТERMINALS «А» AND «D», STATION SQUARE
  • 9. Basic advertisement Possible locations SPOTTED MAP ON THE 1ST FLOOR IN TERMINAL “A”
  • 10. HIGHLIGHTING OF THE BRAND Panel 9.0 х 6.89 m ТЕRMINAL «А», CENTRAL HALL, GROUND FLOOR
  • 11. TO GALVANIZE PURCHASER TO BUY Panel 9.5 х 2.9 m ТЕRMINAL «А», CENTRAL HALL, GROUND FLOOR The exposure
  • 12. Panel (entrance, exit) 1.5 х 3.0 m Panel 1.5 х 3.0 m CONTACT WITH ESSENTIAL TARGET AUDIENCE ТЕRMINAL «А», CENTRAL HALL, GROUND FLOOR
  • 13. Possible locations SPOTTED MAP ON THE 2ND FLOOR IN TERMINAL “A” Basic advertisement
  • 14. Сity-lights 1.2 х 1.8 m ТЕRMINAL «А», AVIATION SECURITY VALIDATION HALL, DEPARTURE, 2nd FLOOR CREATION OF STEADY COMMUNICATIONS WITH BRAND
  • 15. Panel 0.8 х 3.2 m ТЕRMINAL «А», CUSTOMS&PASSPORT CONTROL HALL, DEPARTURE, 2nd FLOOR POSSIBILITY TO CREATE THE UNIQE MESSAGE TO AUDIENCE
  • 16. Panel 6.3 х 1.6 m ТЕRMINAL «А», DEPARTURE LOUNGE, 2nd FLOOR BRAND AWARENESS
  • 17. BRAND AWARENESS Panel 4.0 х 1.6 m ТЕRMINAL «А», DEPARTURE LOUNGE, 2nd FLOOR
  • 18. Сity-light 1,2 х 1,8 m ТЕRMINAL «А», BUSINESS LOUNGE, DEPARTURE, 2nd FLOOR CREATION OF STEADY COMMUNICATION WITH BRAND
  • 19. Panel 5.0х 1.6 m ТЕRMINAL «А», DEPARTURE LOUNGE, 2ND FLOOR BRAND AWARENESS
  • 20. Panel 5.0 х 1.6 m ТЕRMINAL «А», DEPARTURE LOUNGE, 2ND FLOOR BRAND AWARENESS
  • 21. CREATION OF STEADY COMMUNICATION WITH BRAND City-light 1,2 х 1,8 m ТЕRMINAL «А», DEPARTURE LOUNGE, 2ND FLOOR
  • 22. Panel 3.87 х 1.6 m ТЕRMINAL «А», DEPARTURE LOUNGE, 2ND FLOOR BRAND AWARENESS
  • 23. INFORMATIVE FIXATION OF TARGET AUDIENCE City-light 1,2 х 1,8 m ТЕRMINAL «А», DEPARTURE LOUNGE FOR INTERNAL FLIGHTS, 2ND FLOOR
  • 24. Panel 1.0 х 3.5 m ТЕRMINAL «А», ARRIVAL LOUNGE, 1ST FLOOR Panel 3.6 х 1.6 m CAPTURE OF ATTENTION OF TARGET AUDIENCE
  • 25. POSSIBILITY TO CREATE THE UNIQE MESSAGE TO CONSUMER Panel 6.0 х 1.6 mPanel 5.7 х 1.6 m Panel 4.9 х 1.4 m, 2 units ТЕRMINAL «А», BAGGAGE CLAIM HALL, 1ST FLOOR
  • 26. Сity-light 1,2 х 1,8 m ТЕRMINAL «А», CENTRAL HALL, PASSENGERS MEETING AREA, GROUND FLOOR CONTACT WITH ESSENTIAL TARGET AUDIENCE
  • 27. CONVEY YOUR TARGETED ADVERTISING MESSAGE Wallscape 15 х 5 m ТЕRMINAL «D», STATION SQUARE, FORECIDE
  • 28. Panel: 3.5 х 3.5 m ТЕRMINAL «D», CENTRAL HALL, ARRIVAL AND DEPARTURE LOUNGE POSSIBILITY TO CREATE THE UNIQE MESSAGE TO CONSUMER
  • 29. Panel 9.0 х 2.5 m Сity-light 1.2 х 1.8 m Panel 4.5 х 1.5 m Light-box 1.8 х 0.9 m ТЕRMINAL «D», ARRIVAL AND BAGGAGE CLAIM HALL CAPTURE OF ATTENTION OF TARGET AUDIENCE
  • 30. NEW IDEAS BY DIGITAL SIGNATUR Passport Control Area, arrivals Check-in Area, Central Hall Passport Control Area, departure LOCATION ZONES: Zone №1. Departures (Тerminal «А»), Check-in Area, Border Area and Customs Control Area, Departure Lounge, Business Lounge (19 units), International Flights Terminal Zone №2. Arrivals (Тerminal «А»), Arrivals Area, Baggage Claim Hall (5 units), International Flights Terminal ТЕRMINAL «А» LED-SCREENS
  • 31. CREATION OF ADDITIONAL INFORMATION CHANNEL 2 FSIs, ground floor Central Hall- Check- in Hall, Arrival and Baggage Claim Hall Стойка под полиграфию Стойка под полиграфию Стойка под полиграфию Стойка под полиграфию Стойка под полиграфию 3 FSIs, 2 floor Business Lounge, Arrival and Departure Lounges -FSI location А-4 Flyer (euroformat) Replenishment of print works 3 times a week PLACING OF PRINTWORKS ON FSIs, ТЕRMINAL «А»
  • 32. THANK YOU FOR YOUR ATTENTION! (044) 498 5 498 www.rtm.ua VIRTUAL TOUR TO “A” TERMINAL OF “KYIV” AIRPORT http://www.rtm.ua/virtualairport/virtualairport.html