The document provides statistics and analysis on airline usage of Twitter from October 2011. It summarizes that 196 airlines have at least one Twitter account, 86 have active accounts. The top 3 airlines for receiving tweets from consumers ("Airline Listening Champions") and sending tweets to consumers ("Airline Talking Champions") are identified. Trends over time in categories of tweets like customer service, food/entertainment, and comfort/security are shown. The best performing airline for each interest category based on positive vs negative tweets is also ranked.