2. Why can some people NOT
sleep in a hotel?
“I can usually sleep in a hotel room, but not
always . . . it can be too warm or too noisy . . .
or maybe I just cannot relax.”
“Maybe it’s not me . . . maybe it’s the
hotel?”
3. Why can some people NOT
sleep in a hotel?
We wondered what hotels
could do to help their
customers sleep
Because a sleeping customer
has to be good for hotel
revenues . . .
4. Why can some people NOT
sleep in a hotel?
We wondered what hotels
could do to help their
customers sleep
Because a sleeping customer
BUT that was not where
has to be good for hotel
werevenuesup .. . .
ended . .
5. Why can some people NOT
sleep in a hotel?
We examined ideas such as:
Sights
Sounds
A good
night’s Routine
sleep in a
Touch Hotel
Tastes Distractions
Smells
6. Why can some people NOT
sleep in a hotel?
We examined ideas such as:
Sights
Sounds
A good
night’s Routine
sleep in a
Touch Hotel
Tastes Distractions
Smells
. . . and had a creative inspiration
7. Why can some people NOT
sleep in a hotel?
Starting from problems
such as these:
A good night’s sleep in a Hotel
Uncomfortable Bed
De-stress before sleep
In-room entertainment
Food and Drink
High Room Cost
8. Why can some people NOT
sleep in a hotel?
Starting from problems
such as these:
A good night’s sleep in a Hotel
. . . we borrowed solutions . . .
Uncomfortable Bed
Recliner Chairs
De-stress before sleep
In-room entertainment Airline Seating
Food and Drink To-room Trolley Service
Cheap, Small Rooms (pods)
High Room Cost
No-Frills Service
9. Why can some people NOT
sleep in a hotel?
. . . and synthesized them to produce . . .
The Airline Lounge
10. The Airline Lounge
• Five typical hotel rooms would sleep 10
people in a space of approx 2000 sq feet
• The same space could be used for 25-50
customers in airline-style seating
11. The Airline Lounge
• Hotels offer ‘airline service’ to customers
- Customer only pays fraction of rate
expected for full-service room
- Customer only pays for what they require
• Hotels provide airline seating by:
- Permanent conversion of rooms; or
- Temporary conversion of under-used
conference facilities, ballrooms etc
12. The Airline Lounge
• Hotels can offer a range of ‘airline’ seating
options at different prices
• Unconstrained by space, such choices could
easily extend beyond what airlines can offer
13. The Airline Lounge
• At-seat facilities, available for a further fee,
could include entertainment, storage and
trolley-service food and drink
14. The Airline Lounge
• ‘Seat’ customers could also increase
revenue at other hotel-facilities:
• Restaurants, bars
• Pools, spas
• Retail outlets
• Or just pay to use the shower
15. The Airline Lounge
•Combines the best of hotel and airline
service ideas to increase hotel revenue
•Does so without compromising existing hotel
services or facilities
The Airline Lounge is both a business
opportunity for existing hotels and a new
hotel model for entrepreneurs
Conceived and Produced by ChangeTheWorld for a Crash Course in Creativity
