nugg.ad Branding Solutions uses predictive behavioural targeting and brand-specific questionnaires to measure users' "mental click" towards brands to optimize awareness, affinity, and purchase intention. It analyzes users' statistical profiles to find those empathetic to brands or inclined to buy. With contact class optimization, it calculates the optimal number of ad views to significantly increase the proportion of users in the ideal contact range. This provides an efficient foundation for enduring brand advertising using specific strategies to maximize the key brand benchmarks.
Babelfish: Ad Agency Model Disruption 15 3 09 JBrian Crotty
1) The document discusses planning for integrated marketing communications (IMC) and driving efficiencies.
2) As IMC evolves, it includes more complex disciplines that overlap, making strategic planning more integrated and complex.
3) Traditional advertising agencies only focus on parts of the strategic communications planning role, like mass communications, rather than integrated strategic planning.
P&G China and Metro C&C Supply Chain performance improvement project (by ECR ...ECR Community
This document discusses a performance improvement project between P&G and Metro to improve their supply chain collaboration in China. Key points:
1) The project aimed to improve fill rates, reduce late deliveries, and shorten lead times through improved order tracking and addressing root causes of defects.
2) A pilot program in 4 stores showed fill rate defects reduced from 22.35% to 6.3% through better order tracking and inventory management.
3) Overall fill rates improved from 60% in 2007 to 76% in early 2008 through the collaboration, representing a 16% gain. The project was recognized as a success and model for other markets.
5 or more things learned from early adoption of SharePoint 2013Chris Grist
The document summarizes an organization's migration from SharePoint 2010 to SharePoint 2013. It discusses the reasons for upgrading, issues with the 2010 farm, options considered for the upgrade process, and the approach taken which was to do a database attach upgrade of content databases in batches while leaving service application databases unchanged. It also notes some issues encountered like with claims authentication and workflows, and resolutions like moving data connections to the secure store.
Chris Grist, a SharePoint architect from Beach Energy, presented on various SharePoint branding options including low effort options like modifying .spcolor and .spfont files, medium effort options like using device channels and image renditions, and packaging designs. The session provided demonstrations and resources for customizing the SharePoint look and feel.
This document provides an image and link to embed on a website about energy consumption. The image is related to energy usage and links to a page on travelinsurance.org discussing energy consumption. Clicking the image would direct users to more information on that topic.
nugg.ad Branding Solutions uses predictive behavioural targeting and brand-specific questionnaires to measure users' "mental click" towards brands to optimize awareness, affinity, and purchase intention. It analyzes users' statistical profiles to find those empathetic to brands or inclined to buy. With contact class optimization, it calculates the optimal number of ad views to significantly increase the proportion of users in the ideal contact range. This provides an efficient foundation for enduring brand advertising using specific strategies to maximize the key brand benchmarks.
Babelfish: Ad Agency Model Disruption 15 3 09 JBrian Crotty
1) The document discusses planning for integrated marketing communications (IMC) and driving efficiencies.
2) As IMC evolves, it includes more complex disciplines that overlap, making strategic planning more integrated and complex.
3) Traditional advertising agencies only focus on parts of the strategic communications planning role, like mass communications, rather than integrated strategic planning.
P&G China and Metro C&C Supply Chain performance improvement project (by ECR ...ECR Community
This document discusses a performance improvement project between P&G and Metro to improve their supply chain collaboration in China. Key points:
1) The project aimed to improve fill rates, reduce late deliveries, and shorten lead times through improved order tracking and addressing root causes of defects.
2) A pilot program in 4 stores showed fill rate defects reduced from 22.35% to 6.3% through better order tracking and inventory management.
3) Overall fill rates improved from 60% in 2007 to 76% in early 2008 through the collaboration, representing a 16% gain. The project was recognized as a success and model for other markets.
5 or more things learned from early adoption of SharePoint 2013Chris Grist
The document summarizes an organization's migration from SharePoint 2010 to SharePoint 2013. It discusses the reasons for upgrading, issues with the 2010 farm, options considered for the upgrade process, and the approach taken which was to do a database attach upgrade of content databases in batches while leaving service application databases unchanged. It also notes some issues encountered like with claims authentication and workflows, and resolutions like moving data connections to the secure store.
Chris Grist, a SharePoint architect from Beach Energy, presented on various SharePoint branding options including low effort options like modifying .spcolor and .spfont files, medium effort options like using device channels and image renditions, and packaging designs. The session provided demonstrations and resources for customizing the SharePoint look and feel.
This document provides an image and link to embed on a website about energy consumption. The image is related to energy usage and links to a page on travelinsurance.org discussing energy consumption. Clicking the image would direct users to more information on that topic.
I have created a photo album to showcase pictures from my recent trip to Yosemite National Park. The album includes scenic landscape shots of waterfalls, mountains, and giant sequoia trees. It also features photos of wildlife like deer, bears, and birds that I encountered on hiking trails throughout the park.
The document lists various Christmas items for sale including Christmas trees, extensions, toys for boys and girls, advent wreaths, cloth, pillow covers, shower curtains, and decorations. It provides images and prices for many of the listed products.
This document provides an overview and agenda for a session on scaling InfoPath forms from 1 to 100. It discusses using a forms factory approach with reusable template parts (XTPs), universal data connections (UDCs), and starter forms. The session will cover InfoPath features, building a forms factory, UDCs, XTPs, starter forms, and take questions.
Research paper power point - the correct one(:Katymarie33
This document discusses neonaticide and filicide through the work of forensic scientist Phillip Resnick. It provides examples of cases where mothers killed their children and Resnick's testimony in court defending them by citing affective denial, mental illness, extreme depression, and postpartum depression. Resnick developed a classification system for these crimes including altruistic, psychotic, fatal maltreatment, unwanted child, and spousal revenge filicide. The document examines his influence in high profile cases and how he argues psychological factors can explain these acts of violence against children.
This document provides a floor plan and lists the types of flooring used in different rooms of a residential studio, including cocoa maple flooring in the living room, dining room, and bedrooms, as well as tile detailing examples for the powder room, bedroom baths, and owner's bathroom. The floor plan also identifies locations for the kitchen, living room, dining room, bedrooms, powder room, washer and dryer area, and owner's bedroom and bathroom.
This document provides finish selections for various areas of a residential studio including flooring, tile, countertops, and wallcovering materials. Cocoa maple flooring was selected for the living and dining rooms while various porcelain floor tiles were chosen for bathrooms and laundry areas. The kitchen features Mexican talavera tile accents and quartz countertops in Giallo Michelangelo. Finally, the owner's bedroom will have sisal wallcovering in oatmeal.
This document provides a lighting plan for various rooms in a home, listing different light fixtures labeled A-S. It includes recessed lighting and ceiling fans for living rooms, table and pendant lamps for bedrooms and bathrooms, and under cabinet lighting, pendants, and fans for the kitchen and stairway. Fixtures are identified by type and size, and recommended locations throughout the home are specified.
This document discusses neonaticide and filicide, the killing of newborns and children. Forensic scientist Phillip Resnick coined these terms and created a classification system to describe different motives, such as altruistic filicide where the mother kills out of love. Affective denial, where mothers deny their pregnancy, is a factor in neonaticide cases. Resnick has testified in many trials using mental illness as a defense for mothers who commit filicide. He believes conditions like postpartum depression and psychosis can cause mothers to snap and kill their children.
Op 26 juni organiseerde Fred Online het seminarie “Mijn eerste stappen op het internet” in het auditorium van De Persgroep Publishing.
Isabelle Driege (Isobar) over het plannen van een online campagne.
The document provides an overview of a marketing agency with the following key details:
1) The agency has 175 employees with an average of 15 years of experience providing strategic marketing, media planning, communications, and other services for 600 brands over 27 years.
2) Services include media planning and buying, digital strategy, social media marketing, analytics, and content marketing with a brand-as-publisher model.
3) The agency has worked with well-known brands across various industries such as retail, consumer packaged goods, food, home goods, and pharmaceuticals.
This document provides a blueprint for digital communications with a 6-step process: 1) Define business goals; 2) Identify your audience; 3) Determine the best communication mediums for your audience; 4) Develop appropriate content; 5) Execute a coordinated message across channels; 6) Measure effectiveness. It notes that breaking through today's crowded marketplace requires an integrated approach but many companies struggle with siloed teams. The blueprint aims to guide consistent, cohesive messaging to accomplish communication objectives.
Involution Digital, a full service marketing and social media agency, can help you generate new leads with our inbound marketing techniques. No More Cold Calling!
1. The document discusses redefining corporate values around a client-focused, multifunctional culture.
2. It also discusses creating client metrics, gradually adapting the organizational structure, and building exploitable customer data bases through continuous segmentation.
3. Installing an integrated co-sourcing solution with partners and measuring marketing and business development ROI are also summarized.
This document discusses building a lead generation engine through targeted messaging, content development, and closed loop systems across sales and marketing. It provides examples of how a boutique B2B lead generation agency called Synochi has helped other brands through campaign development and execution, delivering highly qualified repeated leads. Some key results Synochi has achieved for clients include a 59% increase in lead to revenue conversion, 40% increase in Q4 revenue from a renewal program, 50% increase in sales pipeline, and 60% improvement in lead quality. The document encourages contacting Synochi for a free assessment of one's lead generation environment.
The internet is woven into every aspect of insurance agency marketing: websites, email, social media marketing, SEO, local search...and more. But how to choose the programs for your insurance agency?
That depends on just a few factors, all of which are easily quantified, such as your sales objectives and their time horizons, your budget, and your internal capacity. Once you know these, it is a simple matter of reviewing the unique characteristics of different internet marketing options.
It is worth keeping mind that requirements for unique, informative, and engaging content are required across most internet marketing channels and campaigns.
Presentation by Paul Everett at the B2B awards showcase event, covering the Atos "Power to Perform" lead generation campaign: a small but perfectly formed campaign that delivered 350x ROI. A first experiment with including audio to create a slidecast (recorded on the day and with the intro and conclusion cut hence the abrupt start and finish!).
I have created a photo album to showcase pictures from my recent trip to Yosemite National Park. The album includes scenic landscape shots of waterfalls, mountains, and giant sequoia trees. It also features photos of wildlife like deer, bears, and birds that I encountered on hiking trails throughout the park.
The document lists various Christmas items for sale including Christmas trees, extensions, toys for boys and girls, advent wreaths, cloth, pillow covers, shower curtains, and decorations. It provides images and prices for many of the listed products.
This document provides an overview and agenda for a session on scaling InfoPath forms from 1 to 100. It discusses using a forms factory approach with reusable template parts (XTPs), universal data connections (UDCs), and starter forms. The session will cover InfoPath features, building a forms factory, UDCs, XTPs, starter forms, and take questions.
Research paper power point - the correct one(:Katymarie33
This document discusses neonaticide and filicide through the work of forensic scientist Phillip Resnick. It provides examples of cases where mothers killed their children and Resnick's testimony in court defending them by citing affective denial, mental illness, extreme depression, and postpartum depression. Resnick developed a classification system for these crimes including altruistic, psychotic, fatal maltreatment, unwanted child, and spousal revenge filicide. The document examines his influence in high profile cases and how he argues psychological factors can explain these acts of violence against children.
This document provides a floor plan and lists the types of flooring used in different rooms of a residential studio, including cocoa maple flooring in the living room, dining room, and bedrooms, as well as tile detailing examples for the powder room, bedroom baths, and owner's bathroom. The floor plan also identifies locations for the kitchen, living room, dining room, bedrooms, powder room, washer and dryer area, and owner's bedroom and bathroom.
This document provides finish selections for various areas of a residential studio including flooring, tile, countertops, and wallcovering materials. Cocoa maple flooring was selected for the living and dining rooms while various porcelain floor tiles were chosen for bathrooms and laundry areas. The kitchen features Mexican talavera tile accents and quartz countertops in Giallo Michelangelo. Finally, the owner's bedroom will have sisal wallcovering in oatmeal.
This document provides a lighting plan for various rooms in a home, listing different light fixtures labeled A-S. It includes recessed lighting and ceiling fans for living rooms, table and pendant lamps for bedrooms and bathrooms, and under cabinet lighting, pendants, and fans for the kitchen and stairway. Fixtures are identified by type and size, and recommended locations throughout the home are specified.
This document discusses neonaticide and filicide, the killing of newborns and children. Forensic scientist Phillip Resnick coined these terms and created a classification system to describe different motives, such as altruistic filicide where the mother kills out of love. Affective denial, where mothers deny their pregnancy, is a factor in neonaticide cases. Resnick has testified in many trials using mental illness as a defense for mothers who commit filicide. He believes conditions like postpartum depression and psychosis can cause mothers to snap and kill their children.
Op 26 juni organiseerde Fred Online het seminarie “Mijn eerste stappen op het internet” in het auditorium van De Persgroep Publishing.
Isabelle Driege (Isobar) over het plannen van een online campagne.
The document provides an overview of a marketing agency with the following key details:
1) The agency has 175 employees with an average of 15 years of experience providing strategic marketing, media planning, communications, and other services for 600 brands over 27 years.
2) Services include media planning and buying, digital strategy, social media marketing, analytics, and content marketing with a brand-as-publisher model.
3) The agency has worked with well-known brands across various industries such as retail, consumer packaged goods, food, home goods, and pharmaceuticals.
This document provides a blueprint for digital communications with a 6-step process: 1) Define business goals; 2) Identify your audience; 3) Determine the best communication mediums for your audience; 4) Develop appropriate content; 5) Execute a coordinated message across channels; 6) Measure effectiveness. It notes that breaking through today's crowded marketplace requires an integrated approach but many companies struggle with siloed teams. The blueprint aims to guide consistent, cohesive messaging to accomplish communication objectives.
Involution Digital, a full service marketing and social media agency, can help you generate new leads with our inbound marketing techniques. No More Cold Calling!
1. The document discusses redefining corporate values around a client-focused, multifunctional culture.
2. It also discusses creating client metrics, gradually adapting the organizational structure, and building exploitable customer data bases through continuous segmentation.
3. Installing an integrated co-sourcing solution with partners and measuring marketing and business development ROI are also summarized.
This document discusses building a lead generation engine through targeted messaging, content development, and closed loop systems across sales and marketing. It provides examples of how a boutique B2B lead generation agency called Synochi has helped other brands through campaign development and execution, delivering highly qualified repeated leads. Some key results Synochi has achieved for clients include a 59% increase in lead to revenue conversion, 40% increase in Q4 revenue from a renewal program, 50% increase in sales pipeline, and 60% improvement in lead quality. The document encourages contacting Synochi for a free assessment of one's lead generation environment.
The internet is woven into every aspect of insurance agency marketing: websites, email, social media marketing, SEO, local search...and more. But how to choose the programs for your insurance agency?
That depends on just a few factors, all of which are easily quantified, such as your sales objectives and their time horizons, your budget, and your internal capacity. Once you know these, it is a simple matter of reviewing the unique characteristics of different internet marketing options.
It is worth keeping mind that requirements for unique, informative, and engaging content are required across most internet marketing channels and campaigns.
Presentation by Paul Everett at the B2B awards showcase event, covering the Atos "Power to Perform" lead generation campaign: a small but perfectly formed campaign that delivered 350x ROI. A first experiment with including audio to create a slidecast (recorded on the day and with the intro and conclusion cut hence the abrupt start and finish!).
The document discusses how real-time inbound marketing can help businesses engage prospects in today's mobile and social media environment. It recommends capturing prospects' intent through adaptive content and auto-engaging them with the right message at the right time. This approach aims to improve conversion rates and generate more qualified leads by extending the reach of existing marketing assets through real-time engagement of top-funnel anonymous prospects.
Runner Up: Best Use of Customer InsightB2B Marketing
In July 2011, international IT services company Atos Origin acquired Siemens IT Services and rebranded as Atos. The merger catapulted Atos up from the eleventh to the third IT provider to financial services organisations in Europe. It was a huge opportunity for Atos to target a larger global financial services client base. The resulting prospect campaign combined deep prospect insight, personalised approaches and integrated international execution. It delivered a 350x ROI.
Key takeaways will address the benefits of building sector-specific propositions, developing deep prospect intelligence, and combining data, creative communications and telemarketing in a single joined-up approach.
12. AIM: Affordable Interactive Marketing
Analysis of 650 cross-channel campaigns
Response rate across all industries = 6.5%
PURL visit rate for not for profit = 7.69%
Response rate for not for profit = 4.52%
PGI Marketing & Communications
13. AIM: Affordable Interactive Marketing
- Acquire new members 6 May June July
- Upgrade existing members 4
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PGI Marketing & Communications