The document summarizes new products being introduced by Agricom for the 2010-2011 season, including Spitfire rape, a new yellow-fleshed main crop swede, awnless barley CRBA 131, new large-leaved white clover GC216, diploid perennial ryegrass PG1212 AR37, and diploid Italian ryegrass PG255 AR37. Trial results were presented showing the performance and advantages of these new materials. Agricom will have limited volumes of the new products available in 2011, with full commercial availability planned for 2012.