Primus Life's purpose is to create an elder-centric ecosystem through passionate people, robust processes, and intuitive technology to deliver bespoke senior care services. They focus on the financial, physical, emotional, and social well-being of seniors, which have often been neglected. Their services include keeping seniors indoors warm, ensuring daily exercise to avoid health issues from lack of activity, managing medication and check-ups, and providing aged care both in India and abroad to help seniors enjoy winter.