AffluentBe unique toConformDebatableDominantEn.docx
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Affluent Be unique to Conform Debatable Dominant Enforce Ethnic Internalize Rank Restrict You will write your own sentences using each of the vocabulary words. The sentence must be an original sentence created by you, AND it must use the vocabulary word correctly. Your sentence MUST demonstrate that you understand the meaning of the word. .
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AFRICAResearch Paper AssignmentInstructionsOverview.docx
AFRICA
Research Paper Assignment
Instructions
Overview
In developing your expertise in transnational
organized crime (TOC) you will be writing a series of research papers. All
together the writing contained in all these papers combined would be quite
significant project! You will find that in some modules, the research papers
mimic our readings with respect to subject matter and some modules, the
research papers do not mimic the reading. Again, the goal of these research
papers is to stretch the depth and breadth of your knowledge. You should feel
well prepared to teach a course in TOCs after completing this course. The
research papers and PowerPoints you create could serve as the basis for such
class. Additionally, you will find that this course and the course CJUS701
Comparative Criminal Justice Systems complement each other very well.
Instructions
·
Each
research paper should be a minimum of 6 to 8 pages.
·
The
vast difference in page count is because some countries and/or crime/topics are
quite easy to study and some countries and/or crime/topics have very limited
information.
·
In
some instances, there will be a plethora of information and you must use
skilled writing to maintain proper page count.
·
Please
keep in mind that this is doctoral level analysis and writing – you are to take
the hard-earned road – the road less travelled – the scholarly road in forming
your paper.
·
The
paper must use current APA style, and the page count does not include the title
page, abstract, reference section, or any extra material.
·
The
minimum elements of the paper are listed below.
·
You
must use a
minimum
of 8 recent (some
countries/crimes/topics may have more recent research articles than others),
relevant, and academic (peer review journals preferred and professional
journals allowed if used judiciously) sources, at least 2 sources being the
Holy Bible, and one recent (some countries/crime/topics have more recent than
others) news article. Books may be used
but are considered “additional: sources beyond the stated minimums. You may use
.gov sources as your recent, relevant, and academic sources if the writing is
academic in nature (authored works). You may also use United Nations and
Whitehouse.gov documents as academic documents.
·
Again,
this paper must reflect graduate level research and writing style. If you need to go over the maximum page count
you must obtain professor permission in advance! Please reference the Research
Paper Rubric when creating your research paper.
These are minimum guidelines – you may expand the
topics covered in your papers.
1)
Begin
your paper with a
brief
analysis of the following elements:
a.
Country
analysis
i.
Introduction
to the country
ii.
People
and society of the country
iii.
What
is the basic government structure?
2)
Analyze
the nature of organized crime in the assigned area (you may narrow the scope of
your analysis through your introduction or thesis stat.
Adversarial ProceedingsCritically discuss with your classmates t.docx
Adversarial Proceedings
Critically discuss with your classmates the claim that adversarial proceedings can be distinguished as relying more on the government’s ability to prove guilt (following specific rules of criminal procedure the defendant’s guilt whereas the inquisitorial process spends more time on investigations to determine if the defendant truly committed the crime).
.
Advances In Management .docx
Advances In Management Vol. 9 (5) May (2016)
1
Generation Gaps: Changes in the Workplace due to
Differing Generational Values
Carbary Kelly, Fredericks Elizabeth, Mishra Bharat and Mishra Jitendra*
Management Department, Grand Valley State University, 50 Front Ave, SW Grand Rapids Michigan 49504-6424, USA
*[email protected]
Abstract
The purpose of this study is to discuss the
generational gaps that are found in the workplace
today. With multiple generations working together,
and the oldest generation having to work longer and
retire later, generational changes are occurring in the
workplace and for management. There is a lack of
communication and understanding between the
different generations caused through differing values
and goals. Younger generations are also entering
different fields than those that were popular for older
generations. There is a serious new problem in the
workplace, and it has nothing to do with downsizing,
global competition, pointy-haired bosses, stress or
greed. Instead, it is the problem of distinct
generations — the Veterans, the Baby Boomers, Gen
X and Gen Y — working together and often colliding
as their paths cross.
Individuals with different values, different ideas,
different ways of getting things done and different
ways of communicating in the workplace have always
existed. So, why is this becoming a problem now? At
work, generation differences can affect everything
including recruiting, building teams, dealing with
change, motivating, managing, and maintaining and
increasing productivity All of these ideas are
explored, discussed, and evaluated, through looking
at current research on the topic and case studies that
have been conducted not only in the United States but
around the world.
Keywords: Generation gap, workplace, values.
Introduction
Throughout the years, as the population has continued to
both grow and age, it has caused generational changes to
take place in the various aspects of life. With the changes in
the demographics of the world’s population, there have also
been changes in how each group thinks and what they
value. This not only affects the way people behave in their
personal lives, but it also affects the workplace. As
generational changes occur in the workplace, a lack of
communication has caused adisconnect to occur between
the values and goals present among the different age groups
along with newer generations choosing different career
paths.
* Author for Correspondence
In order to understand where these differences stem from,
you need to analyze how each generation is different when
it comes to their beliefs and values. So, it is best to identify
the different groups present in workplace which range from
those born in 1922 to those born in the early 1990’s.
Moving chronologically, the fi.
African-American Literature An introduction to major African-Americ.docx
African-American Literature: An introduction to major African-American writers from the earliest expressions to the present. An examination of the cultural milieu from which the writing arose, the ideological stance of each writer studied, and the styles and structure of the works considered
8 wks
.
African American Women and Healthcare I want to explain how heal.docx
African American Women and Healthcare
I want to explain how healthcare is perceived in the African American community especially amongst women and if their concerns and apprehension are justified. The paper must include a title page, introduction section, abstract section, literature review section, methods section, results section, discussion section, and a signature page. I will attach some samples that were given to me.
.
Advocacy & Legislation in Early Childhood EducationAdvocacy & Le.docx
Advocacy & Legislation in Early Childhood Education
Advocacy & Legislation in Early Childhood Education
Advocating for Early Childhood Education
Rasmussen College
COURSE#: EEC 4910
Doreen Anzalone
July 15, 2019
Advocating for Early Childhood Education
· What is advocacy?
Advocacy is how we support our children. We as teachers give advice for our children or we listen. We let the children and families know that we believe in them and we will be there for them. Teachers, admin, staff can advocate for children as long as they are in school. Advocates are also trained people and they are not lawyers. One of their responsibility is to stay up to date with the regulations of the educational laws.
· Why is advocacy important to early childhood education?
Its important to help the families because they might be vulnerable in society. We as teachers need to make sure our children and families are being heard. We as teachers need to make sure their wishes and views are being considered when it’s about their child or family. Its because we are helping the family make life decisions about their children and even their family life. Its also important to make sure we are not judging the family or having or our own personal opinions about what is going on when we are helping advocate for the family, we need to make sure we are stating the facts for the family.
· What is your role as an early childhood educator in making legislative changes?
Our role is to be able to email them or decide how to get a hold of them and let them know our questions, comments or suggestions on things that need to be changed, updated. We need to let them know so we can support our school, children, and families. It is our role as educators to stay aware of the laws. The Federal laws we need to make sure we are aware of the
· Family Education Rights & Poverty Act
· The No Child Left Behind
· Individuals with Disabilities Education Act
With these laws and many more they need to hear from schools in the United States. The federal laws mean we need to address the issues. These issues usually involve infringement of the student’s rights and they are to protect the rights. The state laws depend on the state you are in. The state laws this is where you would go if you have a problem or need to voice about
· Teacher Retirement
· Teacher evaluations
· Charter schools
· State Testing requirements
· The required learning standards
· Much more
Your school board is also a great place to help with policies and regulations and any revisions that need to be done.
· What ethical issues must early childhood education professionals consider related to advocacy and why do those issues exit?
In NAEYC the code of Ethical Conduct and in their it describes how any educator is required to act and what they do and not to do. At times as an educator as staff we tend to do what is the simplest or sometimes, we want to please others but when it comes to this, we must remember to follow our responsi.
Advertising is one of the most common forms of visual persuasion we .docx
Advertising is one of the most common forms of visual persuasion we encounter in everyday life. The influence of advertising in our society is persuasive and subtle. Part of its power comes from our habit of internalizing the intended messages of words and images without thinking deeply about them. Once we begin decoding the ways in which advertisements are constructed, once we view them critically, we can understand how, or if, they work as arguments. We may then make better decisions about whether to buy products and what factors convinced us or failed to convince us.
What are the different forms of advertising?
Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet. Each type of media involves both content and also a device or object through which that content is delivered.
TEAM TASK:
As a team you are going to Review Chapter 4: Visual Rhetoric: Thinking About Images as Arguments. You will
be assigned a Section of the Chapter (written, visual, unfit, political, caricature, photography-maps graphs charts ) and as a Team you willResearch
the content of that Chapter Area (you will see topic page overlap ) and implement the following:
You will look at and interpret a media campaign or advertisement. Focus on social or ethical aspects * Seek to find one or more of the FALLACY TYPES identified Chapter 9 pages 363- 380. Include this information in your findings. Consider and incorporate as many of the following 16 categories :
The objectives: What role does the ad play in the economy?
The audience: Is it targeted to a group that could be considered vulnerable?
Effectiveness: Does it promote something that is socially desirable?
Role in marketing mix: What role does the ad play in the economy?
Image, product differentiation and branding: Is the ad misleading?
Other promotion factors
The unique selling proposition.
The basis for the appeal(s).
How would you make improvements?
The creative philosophy
The slogan
Secondary or supporting points or claims
The tone or mood and manner: Is the ad misleading?
Type of presenter
The motivational appeal: Does it promote something that is socially desirable?
Executional style
Each TEAM will develop a
15 minute class presentation
about their researched area. You have
options to use
power points, maps, videos, and other resources that will help educate your audience about your research.
Your Presentation should include:
A Power Point, the media piece or some type of visual presentation~~
A Question and Answer {Q & A} & Interactive session, quiz,.
Adult Health 1 Study GuideSensory Unit Chapters 63 & 64.docx
Adult Health 1 Study Guide
Sensory Unit
Chapters 63 & 64
Remember that assigned textbook readings should be supplemental to reviewing & studying the Powerpoint presentations. Answers to these study guide questions can be obtained from the textbook chapters, Powerpoint presentations, as well as class lectures & in-class activities.
Chapter 63: Assessment & Management of Patients with Eye & Vision Disorders
Conditions to Know
: Glaucoma, Cataracts, Retinal Detachment, Macular Degeneration, Conjunctivitis, Eye trauma
· Know the basic structures & functions of the eye – lens, pupil, iris, cornea, conjunctiva, retina, and sclera
· Questions to ask patients regarding issues with the eyes/vision – Chart 63-1
· Snellen Chart is used to assess visual acuity – 20/20 is considered perfect vision (patient can read line 20 of chart while standing 20 feet away) – this is tested in each eye
1. What are some of the most common causes of blindness?
2. What is responsible for the damage to the optic nerve in patients diagnosed with glaucoma?
3. Glaucoma can lead to what primary complication if not treated properly?
4. What are the differences between open-angle & closed-angle glaucoma?
5. What are the primary signs & symptoms of glaucoma?
6. What are the primary treatment goals for patients with glaucoma?
7. What is the first line treatment of glaucoma? What medication teaching points would you want to include in your patient education?
8. What are some common risk factors for the development of cataracts? See Chart 63-7.
9. What are the primary signs & symptoms of cataracts?
10. The most common treatment for cataracts is outpatient surgery, in which the lens affected by the cataract is replaced with a man-made one. Explain the pre and post-operative nursing management & education that is needed for patients undergoing cataract surgery. See Chart 63-8.
11. Retinal detachment is considered a medical emergency. What happens during retinal detachment?
12. What are some symptoms of retinal detachment?
13. Macular degeneration is the most common cause of vision loss in people > 60 years old. What is macular degeneration?
14. What are some risk factors for dry macular degeneration?
15. What are some signs and symptoms of macular degeneration?
16. Nursing management for patients diagnosed with macular degeneration focus on safety & supportive measures. What are some accommodations we should make or educate patients on regarding how to help improve their vision & ADLs when they have this condition?
17. Conjunctivitis is also called “pink eye”. What are the different types of conjunctivitis and what are some symptoms of this condition? Are any of these types considered contagious?
18. What are some teaching points to include when educating a patient diagnosed with viral conjunctivitis? See Chart 63-11.
19. Explain the emergency nursing treatment needed when a patient presents with eye trauma.
Chapter 64: Assessment & Manag.
Recommended
AFRICAResearch Paper AssignmentInstructionsOverview.docx
AFRICA
Research Paper Assignment
Instructions
Overview
In developing your expertise in transnational
organized crime (TOC) you will be writing a series of research papers. All
together the writing contained in all these papers combined would be quite
significant project! You will find that in some modules, the research papers
mimic our readings with respect to subject matter and some modules, the
research papers do not mimic the reading. Again, the goal of these research
papers is to stretch the depth and breadth of your knowledge. You should feel
well prepared to teach a course in TOCs after completing this course. The
research papers and PowerPoints you create could serve as the basis for such
class. Additionally, you will find that this course and the course CJUS701
Comparative Criminal Justice Systems complement each other very well.
Instructions
·
Each
research paper should be a minimum of 6 to 8 pages.
·
The
vast difference in page count is because some countries and/or crime/topics are
quite easy to study and some countries and/or crime/topics have very limited
information.
·
In
some instances, there will be a plethora of information and you must use
skilled writing to maintain proper page count.
·
Please
keep in mind that this is doctoral level analysis and writing – you are to take
the hard-earned road – the road less travelled – the scholarly road in forming
your paper.
·
The
paper must use current APA style, and the page count does not include the title
page, abstract, reference section, or any extra material.
·
The
minimum elements of the paper are listed below.
·
You
must use a
minimum
of 8 recent (some
countries/crimes/topics may have more recent research articles than others),
relevant, and academic (peer review journals preferred and professional
journals allowed if used judiciously) sources, at least 2 sources being the
Holy Bible, and one recent (some countries/crime/topics have more recent than
others) news article. Books may be used
but are considered “additional: sources beyond the stated minimums. You may use
.gov sources as your recent, relevant, and academic sources if the writing is
academic in nature (authored works). You may also use United Nations and
Whitehouse.gov documents as academic documents.
·
Again,
this paper must reflect graduate level research and writing style. If you need to go over the maximum page count
you must obtain professor permission in advance! Please reference the Research
Paper Rubric when creating your research paper.
These are minimum guidelines – you may expand the
topics covered in your papers.
1)
Begin
your paper with a
brief
analysis of the following elements:
a.
Country
analysis
i.
Introduction
to the country
ii.
People
and society of the country
iii.
What
is the basic government structure?
2)
Analyze
the nature of organized crime in the assigned area (you may narrow the scope of
your analysis through your introduction or thesis stat.
Adversarial ProceedingsCritically discuss with your classmates t.docx
Adversarial Proceedings
Critically discuss with your classmates the claim that adversarial proceedings can be distinguished as relying more on the government’s ability to prove guilt (following specific rules of criminal procedure the defendant’s guilt whereas the inquisitorial process spends more time on investigations to determine if the defendant truly committed the crime).
.
Advances In Management .docx
Advances In Management Vol. 9 (5) May (2016)
1
Generation Gaps: Changes in the Workplace due to
Differing Generational Values
Carbary Kelly, Fredericks Elizabeth, Mishra Bharat and Mishra Jitendra*
Management Department, Grand Valley State University, 50 Front Ave, SW Grand Rapids Michigan 49504-6424, USA
*[email protected]
Abstract
The purpose of this study is to discuss the
generational gaps that are found in the workplace
today. With multiple generations working together,
and the oldest generation having to work longer and
retire later, generational changes are occurring in the
workplace and for management. There is a lack of
communication and understanding between the
different generations caused through differing values
and goals. Younger generations are also entering
different fields than those that were popular for older
generations. There is a serious new problem in the
workplace, and it has nothing to do with downsizing,
global competition, pointy-haired bosses, stress or
greed. Instead, it is the problem of distinct
generations — the Veterans, the Baby Boomers, Gen
X and Gen Y — working together and often colliding
as their paths cross.
Individuals with different values, different ideas,
different ways of getting things done and different
ways of communicating in the workplace have always
existed. So, why is this becoming a problem now? At
work, generation differences can affect everything
including recruiting, building teams, dealing with
change, motivating, managing, and maintaining and
increasing productivity All of these ideas are
explored, discussed, and evaluated, through looking
at current research on the topic and case studies that
have been conducted not only in the United States but
around the world.
Keywords: Generation gap, workplace, values.
Introduction
Throughout the years, as the population has continued to
both grow and age, it has caused generational changes to
take place in the various aspects of life. With the changes in
the demographics of the world’s population, there have also
been changes in how each group thinks and what they
value. This not only affects the way people behave in their
personal lives, but it also affects the workplace. As
generational changes occur in the workplace, a lack of
communication has caused adisconnect to occur between
the values and goals present among the different age groups
along with newer generations choosing different career
paths.
* Author for Correspondence
In order to understand where these differences stem from,
you need to analyze how each generation is different when
it comes to their beliefs and values. So, it is best to identify
the different groups present in workplace which range from
those born in 1922 to those born in the early 1990’s.
Moving chronologically, the fi.
African-American Literature An introduction to major African-Americ.docx
African-American Literature: An introduction to major African-American writers from the earliest expressions to the present. An examination of the cultural milieu from which the writing arose, the ideological stance of each writer studied, and the styles and structure of the works considered
8 wks
.
African American Women and Healthcare I want to explain how heal.docx
African American Women and Healthcare
I want to explain how healthcare is perceived in the African American community especially amongst women and if their concerns and apprehension are justified. The paper must include a title page, introduction section, abstract section, literature review section, methods section, results section, discussion section, and a signature page. I will attach some samples that were given to me.
.
Advocacy & Legislation in Early Childhood EducationAdvocacy & Le.docx
Advocacy & Legislation in Early Childhood Education
Advocacy & Legislation in Early Childhood Education
Advocating for Early Childhood Education
Rasmussen College
COURSE#: EEC 4910
Doreen Anzalone
July 15, 2019
Advocating for Early Childhood Education
· What is advocacy?
Advocacy is how we support our children. We as teachers give advice for our children or we listen. We let the children and families know that we believe in them and we will be there for them. Teachers, admin, staff can advocate for children as long as they are in school. Advocates are also trained people and they are not lawyers. One of their responsibility is to stay up to date with the regulations of the educational laws.
· Why is advocacy important to early childhood education?
Its important to help the families because they might be vulnerable in society. We as teachers need to make sure our children and families are being heard. We as teachers need to make sure their wishes and views are being considered when it’s about their child or family. Its because we are helping the family make life decisions about their children and even their family life. Its also important to make sure we are not judging the family or having or our own personal opinions about what is going on when we are helping advocate for the family, we need to make sure we are stating the facts for the family.
· What is your role as an early childhood educator in making legislative changes?
Our role is to be able to email them or decide how to get a hold of them and let them know our questions, comments or suggestions on things that need to be changed, updated. We need to let them know so we can support our school, children, and families. It is our role as educators to stay aware of the laws. The Federal laws we need to make sure we are aware of the
· Family Education Rights & Poverty Act
· The No Child Left Behind
· Individuals with Disabilities Education Act
With these laws and many more they need to hear from schools in the United States. The federal laws mean we need to address the issues. These issues usually involve infringement of the student’s rights and they are to protect the rights. The state laws depend on the state you are in. The state laws this is where you would go if you have a problem or need to voice about
· Teacher Retirement
· Teacher evaluations
· Charter schools
· State Testing requirements
· The required learning standards
· Much more
Your school board is also a great place to help with policies and regulations and any revisions that need to be done.
· What ethical issues must early childhood education professionals consider related to advocacy and why do those issues exit?
In NAEYC the code of Ethical Conduct and in their it describes how any educator is required to act and what they do and not to do. At times as an educator as staff we tend to do what is the simplest or sometimes, we want to please others but when it comes to this, we must remember to follow our responsi.
Advertising is one of the most common forms of visual persuasion we .docx
Advertising is one of the most common forms of visual persuasion we encounter in everyday life. The influence of advertising in our society is persuasive and subtle. Part of its power comes from our habit of internalizing the intended messages of words and images without thinking deeply about them. Once we begin decoding the ways in which advertisements are constructed, once we view them critically, we can understand how, or if, they work as arguments. We may then make better decisions about whether to buy products and what factors convinced us or failed to convince us.
What are the different forms of advertising?
Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet. Each type of media involves both content and also a device or object through which that content is delivered.
TEAM TASK:
As a team you are going to Review Chapter 4: Visual Rhetoric: Thinking About Images as Arguments. You will
be assigned a Section of the Chapter (written, visual, unfit, political, caricature, photography-maps graphs charts ) and as a Team you willResearch
the content of that Chapter Area (you will see topic page overlap ) and implement the following:
You will look at and interpret a media campaign or advertisement. Focus on social or ethical aspects * Seek to find one or more of the FALLACY TYPES identified Chapter 9 pages 363- 380. Include this information in your findings. Consider and incorporate as many of the following 16 categories :
The objectives: What role does the ad play in the economy?
The audience: Is it targeted to a group that could be considered vulnerable?
Effectiveness: Does it promote something that is socially desirable?
Role in marketing mix: What role does the ad play in the economy?
Image, product differentiation and branding: Is the ad misleading?
Other promotion factors
The unique selling proposition.
The basis for the appeal(s).
How would you make improvements?
The creative philosophy
The slogan
Secondary or supporting points or claims
The tone or mood and manner: Is the ad misleading?
Type of presenter
The motivational appeal: Does it promote something that is socially desirable?
Executional style
Each TEAM will develop a
15 minute class presentation
about their researched area. You have
options to use
power points, maps, videos, and other resources that will help educate your audience about your research.
Your Presentation should include:
A Power Point, the media piece or some type of visual presentation~~
A Question and Answer {Q & A} & Interactive session, quiz,.
Adult Health 1 Study GuideSensory Unit Chapters 63 & 64.docx
Adult Health 1 Study Guide
Sensory Unit
Chapters 63 & 64
Remember that assigned textbook readings should be supplemental to reviewing & studying the Powerpoint presentations. Answers to these study guide questions can be obtained from the textbook chapters, Powerpoint presentations, as well as class lectures & in-class activities.
Chapter 63: Assessment & Management of Patients with Eye & Vision Disorders
Conditions to Know
: Glaucoma, Cataracts, Retinal Detachment, Macular Degeneration, Conjunctivitis, Eye trauma
· Know the basic structures & functions of the eye – lens, pupil, iris, cornea, conjunctiva, retina, and sclera
· Questions to ask patients regarding issues with the eyes/vision – Chart 63-1
· Snellen Chart is used to assess visual acuity – 20/20 is considered perfect vision (patient can read line 20 of chart while standing 20 feet away) – this is tested in each eye
1. What are some of the most common causes of blindness?
2. What is responsible for the damage to the optic nerve in patients diagnosed with glaucoma?
3. Glaucoma can lead to what primary complication if not treated properly?
4. What are the differences between open-angle & closed-angle glaucoma?
5. What are the primary signs & symptoms of glaucoma?
6. What are the primary treatment goals for patients with glaucoma?
7. What is the first line treatment of glaucoma? What medication teaching points would you want to include in your patient education?
8. What are some common risk factors for the development of cataracts? See Chart 63-7.
9. What are the primary signs & symptoms of cataracts?
10. The most common treatment for cataracts is outpatient surgery, in which the lens affected by the cataract is replaced with a man-made one. Explain the pre and post-operative nursing management & education that is needed for patients undergoing cataract surgery. See Chart 63-8.
11. Retinal detachment is considered a medical emergency. What happens during retinal detachment?
12. What are some symptoms of retinal detachment?
13. Macular degeneration is the most common cause of vision loss in people > 60 years old. What is macular degeneration?
14. What are some risk factors for dry macular degeneration?
15. What are some signs and symptoms of macular degeneration?
16. Nursing management for patients diagnosed with macular degeneration focus on safety & supportive measures. What are some accommodations we should make or educate patients on regarding how to help improve their vision & ADLs when they have this condition?
17. Conjunctivitis is also called “pink eye”. What are the different types of conjunctivitis and what are some symptoms of this condition? Are any of these types considered contagious?
18. What are some teaching points to include when educating a patient diagnosed with viral conjunctivitis? See Chart 63-11.
19. Explain the emergency nursing treatment needed when a patient presents with eye trauma.
Chapter 64: Assessment & Manag.
Advertising Campaign Management Part 3Jennifer Sundstrom-F.docx
Advertising Campaign Management
Part 3
Jennifer Sundstrom-Fitzgerald
1
Learning Objectives
Analyze advertising campaign parameters
Identify how a creative brief facilitates effective advertising
Describe the implications of advertising management in the global arena
2
Advertising Campaign Parameters
Advertising goals
Media selection
Tagline
Consistency
Positioning
Campaign duration
Effective advertising campaigns require careful planning and attention to specific parameters including Advertising goals, media selection, tagline, consistency, positioning and campaign duration. We will review each parameter beginning with goals.
3
Advertising Goals
A primary goal of advertising is to build brand awareness among existing and new customers. The creative should inform and persuade them to make purchases and build brand loyalty.
4
Build brand awareness
Inform, persuade, support marketing efforts
Encourage purchase decisions
Building Brand Awareness
Successful brands possess two characteristics. Top-of-mind are brands a consumer mentions first when asked about brands in a particular product category – these are brands in our Evoked Set. Top choice is the brand within a product category that consumers prefer the most. So top choice requires top-of-mind. Brand equity, which is the level of brand strength perceived by consumers, leads to top-of-mind and top choice brands.
This is also applicable on the B2B side when business people are faced with modified rebuy situations. A common dilemma I had was for every Fox Graduation Ceremony, there are three per year, and the need for graduation program booklets. There was a printer who I always wanted to hire because I enjoyed working with them, they always had fair prices and delivered high-quality programs in a timely manner. However, due to non-profit regulations, I had to bid the job to at least three vendors. So my top-of-mind, first choice brand was always included but I had to add two other vendors as well. Tell story about Bill DeVece and misspelled student names and how wonderful he was in fixing these issues.
5
Brand image begins with awareness
Consumers recognize the brand
Brand equity leads to top-of-mind and top choice
B2B important in modified rebuy situations
Building Brand Awareness
Successful brands possess:
Top-of-mind
Top choice
The 10 Most Valuable Brands in the World per 2018 study
Coca Cola brand is a good example of a brand with these characteristics. Here is a recent list of a top 10 most valuable and recognized list of global brands. (click link)
6
Goal to Persuade
Dare to be Devoted Campaign
Every Kiss Begins with Kay Campaign
Another common goal of advertising is to persuade consumers that a particular brand is superior to others and should be their top choice. Both of these brands, owned by the same parent company (Signet), do extensive advertising, but only Kay Jewelers has successfully used the same slogan, “Every Kiss Begins w.
Adopt-a-Plant Project guidelinesOverviewThe purpose of this.docx
Adopt-a-Plant Project guidelines
Overview:
The purpose of this project is for you to choose a plant, conduct online research into the biology of the plant, and communicate what you have learned. You will be preparing an annotated bibliography on the plant you choose. The entire project is worth 50 points
Annotated Bibliography (50 points)
You will prepare an annotated bibliography with a list of the top 10 most interesting facts about your plant.
· Each fact should be paraphrased (i.e. written in your own words, no quotations allowed).
· Then tell me why this is interesting to you – make connections to your life or to currents issues in our world.
· Finally, give a full citation and tell me why you think this is a reliable, trustworthy source. Use this libguide to help you come up with reasons why your source is trustworthy.
· At least one of your sources should be from a peer-reviewed, science journal article.
Here is an example:
Fact 1: Taxol is a chemotherapy agent derived from the bark of the Pacific Yew Tree. The chemical itself is derived from a fungal endophtye within the bark. I thought this was very interesting, because the Pacific Yew tree is native to the state of Washington, and my aunt Jane received Taxol while undergoing chemotherapy for ovarian cancer. I also thought it was interesting because of the mutualistic relationship between the plant and the fungus.Citation: Plant natural products from cultured multipotent cells
Roberts, Susan; Kolewe, Martin. Nature Biotechnology28.11 (Nov 2010): 1175-6.
This is a reliable source because it is published in a peer-reviewed science journal article, written by two PhDs that are providing a review of the current literature on the topic
To complete the assignment, you should first choose a plant, gather articles discussing your plant, read the articles sufficiently enough to discuss the plant, and finally write the annotated bibliography. You are expected to produce original work, and any plagiarism will receive a zero. The paper should be double-spaced, and typed in 12 point font size, with normal margins. The instructions for how to properly cite your sources are at the end of this handout.
*** Reminder: The scientific name of a plant should always be typed in italics, with the first letter of the Genus capitalized. For ex.: Digitalis lanata. When you search for information on your plant online, make sure to use the scientific name, which will bring back a wider variety of results
The bibliography is worth 50 points and will be graded on:
1. Effort
• Quality of references
•Depth/breadth/quality of material covered
2. Following directions/ requirements
I will use the following rubric to grade your bibliography:
Research, Critical Reading and Documentation
Balanced, authoritative sources; correctly cited sources; effectively integrated outside sources. Most sources from science journals
10 pts
Effective sources, correctly cited, Could have a few more.
ADM2302 M, N, P and Q Assignment # 4 Winter 2020 Page 1 .docx
ADM2302 M, N, P and Q Assignment # 4
Winter 2020 Page 1
Assignment # 4
Decision Analysis and Project Scheduling
ADM2302 students are reminded that submitted assignments must be typed (i.e. can NOT be hand
written), neat, readable, and well-organized. Assignment marks will be adjusted for sloppiness, poor
grammar, spelling, for technical errors as well as if you submit a PDF file.
The assignment is to be submitted electronically as a single Word Document file via Brightspace by
Friday April 3rd prior to 23:59. Front page of the Word document has to include title of the assignment,
course code and section, student name and student number. Second page is the individual/group
statement of integrity that must be signed.
E-mail questions related to the assignment should be sent to the Teaching Assistant or posted on the
Brightspace course website “Discussion page” (viewed by all).
Section M: Parisa Keshavarz ([email protected])
Section N: : Niki Khorasanizadeh ([email protected])
Section P: Makbule Kandakoglu ([email protected])
Section Q: Afshin Kamyabniya ([email protected])
Problem 1: Payoffs/Decision Table (13 points)
A small building contractor has recently experienced two successive years in which work opportunities
exceeded the firm’s capacity. The contractor must now make a decision on capacity for next year.
Estimated profits (in $ thousands) under each of the two possible states of nature are as shown in the
table below.
NEXT YEAR’S DEMAND
Alternative Low High
Do nothing
Expand
Subcontract
$50**
20
40
$60
80
70
** Profit in $ thousands.
Which alternative should be selected if the decision criterion is:
a. The optimistic approach? (3 points)
b. The conservative approach? (3 points)
c. Minimize the regret? (7 points)
Problem 2: Payoffs/Decision Table (15 points)
Dorothy Stanyard has three major routes to take to work. She can take Tennessee Street the entire way,
she can take several back streets to work, or she can use the expressway. The traffic patterns are,
however, very complex. Under good conditions, Tennessee Street is the fastest route. When Tennessee
is congested, one of the other routes is preferable. Over the past two months, Dorothy has tried each of
route several times under different traffic conditions. This information is summarized in minutes of
travel time to work in the following table:
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
ADM2302 M, N, P and Q Assignment # 4
Winter 2020 Page 2
No Traffic Congestion
(Minutes)
Mild Traffic
Congestion
(Minutes)
Severe Traffic
Congestion
(Minutes)
Tennessee Street
Back roads
Expressway
15
20
30
30
25
30
45
35
30
In the past 60 days, Dorothy encountered severe traffic congestion 10 days and mild traffic congestion
20 days. Assume that the past 60 days are typical of traffi.
Adlerian-Based Positive Group Counseling Interventions w ith.docx
Adlerian-Based Positive Group Counseling
Interventions w ith Emotionally Troubled Youth
J. Steve Hamm, Jon Carlson, and Bengu Erguner-Tekinalp
Abstract
The focus o f Adlerian therapy is to help individuals discover their resources and
strengths, and to help them to be more encouraged in reaching their goals in a more
functioning way. Recently, the positive psychology movement has become the ma
jo r focus for researchers and mental health providers. Adlerian theory and ensuing
humanistic approaches have been considered as the basis of positive psychology.
Positive psychology— like Adlerian theory— calls for looking at individual strengths,
virtues, and areas of well-being. This article describes an Adlerian-based group coun
seling program which integrated positive psychology interventions with youth in a
residential treatment center. This article describes how Adlerian theory aligns with
the positive psychology interventions, along w ith recommendations for practitioners.
Keywords: Individual Psychology, positive psychology, strength-based, resilience,
well-being, encouragement, posttraumatic growth
There has been an increasing interest in focusing on strengths, solutions,
resilience, and thriving of individuals even after traumatic experiences.
Alfred Adler has been considered as the forefather of such strength-based
approaches (Erguner-Tekinalp, 2016; Carlson, Watts, & Maniacci, 2006).
Within the last two decades, an interest has grown in studies and interven
tions examining human strengths, virtues, and well-being with the increas
ing popularity of the positive psychology movement (Seligman, Steen, Park,
& Peterson, 2005). Positive psychology is defined as the scientific study of
optimal human functioning (Seligman & Csikszentmihalyi, 2000). The goal
of this alternative movement is to understand well-being rather than dis
order, and not only how people recover or cope but also how individuals
and communities thrive and flourish (Seligman, 2011). An effort has been
made to change the focus of mental health professionals from focusing on
what has been harmful in problematic and traumatic events to how individu
als cope with, develop resilient capacities for, and even in some cases thrive
through these negative experiences. The focus is more on what goes well
with individuals rather than what goes wrong (Carlson, Watts, & Maniacci,
2006). This approach to helping is more complete as it identifies not only
The Journal o f Individual Psychology, Vol. 72, No. 4, W inter 2016
©2016 by the University o f Texas Press
Editorial office located in the College of Education at Georgia State University.
Published for the North American Society o f Adlerian Psychology.
Positive Psychology Interventions 255
the negative impact but also the individuals' striving to overcome. It is very
common for individuals to discover their strengths, gifts, and many posi
tive traits through experiencing problems (Saleebey, 1992; .
After completing the assessment, my Signature Theme Report produ.docx
After completing the assessment, my Signature Theme Report produced the following results: Communication, Relator, Individualization, Consistency, and Strategic. When I first saw the themes presented, I was a little skeptical at first but after reading the detailed descriptions I felt like it made a lot of sense and mirrored a lot of what I had already thought about myself.
A core value that I would like to continue to strengthen would be the value of acceptance. One of my top five themes was relator which explained that I have a comfortability with gravitating towards people I already know and building relationships from there. I don’t have issues with making new relationships, but I can see that sometimes I close myself off initially to embracing new ones. With acceptance, you have to understand that there are some situations you can control and some that you can’t but embracing the latter can lead to new experiences that could be beneficial (Riley, 2021). Another core value that I would like to improve upon would be calmness. This fits in well with my theme of consistency. While I am a firm believer of things being fair and consistent, I can get easily upset when things don’t balance out like they are expected to. I know that working on being calm in tense situations will help me adapt easier when things don’t always work out as they should.
One of the strengths that I would like to embrace fully and continue to improve upon is communication. It was no surprise to me that communication was at the top of my list for my themes. When I am in a position of leadership at work, I make it a priority to keep my staff updated on everything that is going on for that night and it is something I expect from my charge nurse when I am working the floor also. A communicator is only effective when they are aware of their style of communicating and how others perceive or respond to it (Marshall & Broome, 2021). As a communicator I know that I can always work on how I communicate non-verbally and with body language especially. The other strength that I would like to continue to work on is of being strategic. The report explained that the strategic theme fit me because I am able to sort through the clutter and find the best route when I am trying to accomplish something. I really believe this about myself because when I have a task I need to accomplish, whether I am in a leader position or not, I will break everything down and reorganize it to make sure I have come up with the best solution. I feel like the best way to do something is the way that makes it concise and without a lot of excess getting in the way.
A characteristic of mine that I would like to strengthen would be that of instinct. My theme of individualization points out that I have an instinct about others and how they work and function. I have always felt that I easily read people and can get a sense of who they truly are and for example in the workplace how they are as a staff member. S.
After careful reading of the case material, consider and fully answe.docx
After careful reading of the case material, consider and fully answer the following questions:
1. What were the primary reasons for changing the current system at Butler?
2. What role did Butler's IS department play?
3. List the objectives of the pilot. Were there any problems?
4. Do you think Butler made the right decision to utilize this new technology? What implications does this decision hold for Butler's IT department in the long run?
NOTE: Butler refers to it's IT department as IR. You may consider these two acronyms as synonymous (i.e. IT = IS = IR for purposes of this assignment)
.
Advocacy Advoc.docx
Advocacy
Advocacy
Program Transcript
[MUSIC PLAYING]
NARRATOR: Advocacy and change are closely intertwined. In this video
program, Dr. Judy Lewis defines advocacy and explains the roles of counselors
advocating for change. Dr. Lewis also describes barriers counselors may face as
they advocate for change, and how to overcome these barriers.
DR. JUDY LEWIS: At its most basic, advocacy is simply the act of speaking up
on behalf of someone else-- maybe speaking up for someone who is voiceless or
powerless.
When it comes to the counseling profession, advocacy is particularly important
for two reasons. One is that part of our process of working with clients is to help
them gain the strength and the skills so they can advocate on their own behalf.
The other part of it is that once we realize that the client might not have the
power to be able to speak up on his or her own behalf, sometimes we may have
to be the ones that speak up on behalf of the clients.
This happens especially when we see a lot of different clients all having similar
problems, and we realize that there is a systemic reason for it. There is
something in the community environment that is standing between these clients
and what they need.
So as counselors, when we're oriented toward advocacy, what we are doing is
changing the lens through which we see the client. Instead of looking through a
microscope at the individual client, we're looking through a wide-angle lens. So
that we're seeing the context of what's happening in the client's life.
When counselors carry out advocacy, they do this at several different levels. One
level is the level of working with the individual client or family. When you're
working with an individual client, you have two alternatives. One is to work in an
empowering way with the individual so that he or she learns to advocate for
himself or herself.
The other possibility-- when that doesn't provide all the answers-- the other
possibility is to do advocacy on behalf of that individual. When we're working with
the clients in an empowering way, what we're helping them see is the degree to
which some of the problems that they're having may not be totally their fault.
When people start feeling as though they're so much at fault, sometimes they just
get stuck and can't seem to move beyond their current situation. If they can begin
to see for themselves what some of the barriers are that are preventing them
from getting to where they want to go, and where sometimes they're not
© 2016 Laureate Education, Inc. 1
Advocacy
completely at fault-- they're not completely guilty-- we can start to teach them
some of the skills that they need. So they can speak up on their own behalf and
have some success.
Sometimes they might not have the power to do this on their own. They may
need help. So we may be involved in individual advocacy where we are standing
up to the system on behalf of certain c.
Advanced persistent threats (APTs) have been thrust into the spotlig.docx
Advanced persistent threats (APTs) have been thrust into the spotlight due to their advanced tactics, techniques, procedures, and tools. These APTs are resourced unlike other types of cyber threat actors.
Your chief technology officer (CTO) has formed teams to each develop a detailed analysis and presentation of a specific APT, which she will assign to the team.
.
Your report should use
The Cybersecurity Threat Landscape Team Assignment Resources
to cover the following five areas:
Part 1: Threat Landscape Analysis
Provide a detailed analysis of the threat landscape today.
What has changed in the past few years?
Describe common tactics, techniques, and procedures to include threat actor types.
What are the exploit vectors and vulnerabilities threat actors are predicted to take advantage of?
Part 2: APT Analysis
Provide detailed analysis and description of the APT your group was assigned. Describe the specific tactics used to gain access to the target(s).
Describe the tools used. Describe what the objective of the APT was/is. Was it successful?
Part 3: Cybersecurity Tools, Tactics, and Procedures
Describe current hardware- and software-based cybersecurity tools, tactics, and procedures.
Consider the hardware and software solutions deployed today in the context of defense-in-depth.
Elaborate on why these devices are not successful against the APTs.
Part 4: Machine Learning and Data Analytics
Describe the concepts of machine learning and data analytics and how applying them to cybersecurity will evolve the field.
Are there companies providing innovative defensive cybersecurity measures based on these technologies? If so, what are they? Would you recommend any of these to the CTO?
Part 5: Using Machine Learning and Data Analytics to Prevent APT
Describe how machine learning and data analytics could have detected and/or prevented the APT you analyzed had the victim organization deployed these technologies at the time of the event. Be specific.
Part 6: Ethics in Cybersecurity.
Ethical issues are at the core of what we do as cybersecurity professionals. Think of the example of a cyber defender working in a hospital. They are charged with securing the network, medical devices, and protecting sensitive personal health information from unauthorized disclosure. They are not only protecting patient privacy but their health and perhaps even their lives. Confidentiality, Integrity, Availability - the C-I-A triad - and many other cybersecurity practices are increasingly at play in protecting citizens in all walks of life and in all sectors. Thus, acting in an ethical manner is one of the hallmarks of cybersecurity professionals.
Do you think the vulnerability(ies) exploited by the APT constitutes an ethical failure by the defender? Why or why not?
For the APT scenario your group studied, were there identifiable harms to privacy or property? How are these harms linked to C-I-A? If not, what ethically si.
Advanced persistent threatRecommendations for remediation .docx
Advanced persistent threat
Recommendations for remediation of the threat
Research the use of network security controls associated to your threat and industry
Do Not use topics network security,VPN,FIREWALL,ETC
10-12 pages. Double spaced APA style
At least 10 REFERENCES
5 ATLEASt PEER REVIEWED SCHOLARLY
.
Adultism refers to the oppression of young people by adults. The pop.docx
Adultism refers to the oppression of young people by adults. The popular saying "children should be seen and not heard" is used as a way to remind a child of his or her place and reaffirm the adult's power in the relationship. The saying suggests that children's voices are not as important or as valid as an adult's and they should remain quiet. Children are often relegated to subordinate positions due to socially constructed beliefs about what they can or cannot accomplish or what they should or should not do; this in turn compromises youth's self-determination. This oppression is further highlighted when considering the intersection of age with race, ethnicity, socioeconomic status, and sexual orientation. You will be asked to consider all of these when reviewing the Logan case and Parker case.
By Day 3
Post
an analysis of the influence of adultism in the Logan case. Then, explain how gender, race, class, and privilege interact with adultism to influence the family's discourse related to Eboni's pregnancy as well as other family dynamics.
.
ADVANCE v.09212015 •APPLICANT DIVERSITY STATEMENT .docx
ADVANCE v.09212015
•
APPLICANT DIVERSITY STATEMENT IN FACULTY SEARCH PROCESS
FREQUENTLY ASKED QUESTIONS
1) How does University of California define “diversity?”
A: The academic senate adopted in 2009 the following broad definition of diversity:
Diversity - defining features of California past, present and future - refers to a variety of
personal experiences, values, and worldviews that arise from differences of culture and
circumstance. Such differences include race, ethnicity, gender, age, religion, language,
abilities/disabilities, sexual orientation, socioeconomic status, geographic region and more.
2) Why does UC Irvine expect a diversity statement from applicants for faculty positions?
A: UC Irvine’s commitment to inclusive excellence is integral to our ascendancy among globally
preeminent universities. It provides applicants with an opportunity to discuss how their past or
future contributions will advance this enduring campus commitment. For more information,
please see the Provost’s memo on Inclusive Excellence.
3) Is the diversity statement consistent with University of California policy?
A: Yes. APM 210.1-d, which governs appointment, appraisal and promotion, recommends that
faculty be both encouraged and rewarded for activity that promotes inclusive excellence:
“The University of California is committed to excellence and equity in every facet of its mission.
Teaching, research, professional and public service contributions that promote diversity and
equal opportunity are to be encouraged and given recognition in the evaluation of the
candidate's qualifications. These contributions to diversity and equal opportunity can take
a variety of forms including efforts to advance equitable access to education, public
service that addresses the needs of California's diverse population, or research in a
scholar's area of expertise that highlights inequities.”
4) Is UC Irvine alone among UC campuses in adopting this statement?
A: No. UC San Diego adopted this statement in 2010.
5) How will applicants learn about the diversity statement expectation?
A: Per Provost Gillman’s memo of June 2014, all ads for faculty positions will include the following
sentence: “Applicants are encouraged to share how their past and/or potential contributions to
diversity, equity and inclusion will advance UC Irvine’s commitment to inclusive excellence.”
6) How do applicants provide their diversity statement?
A: There is a dedicated field in UC Recruit for applicants to submit their diversity statement.
7) If an applicant does not provide a diversity statement, will his or her application be considered
incomplete?
A: Yes
http://www.provost.uci.edu/news/InclusiveExcellence.html
http://www.ucop.edu/academic-personnel/_files/apm/apm-210.pdf
http://www.provost.uci.edu/news/Diversity-Statement-June-2014.html
ADVANCE v.09212015
8) What are the components of a diversity statement?
.
ADVANCE PRAISEI’ve created four multimillion-dollar c.docx
ADVANCE PRAISE
“I’ve created four multimillion-dollar companies in my career by
building my own personal brand, leveraging that to see growth in the
companies I create, and then implementing many of these same
strategies for my companies as well. This book shows you many of the
steps I’ve personally taken in order to continue to grow my brand and
many of the steps I still undertake to this day.”
—NEIL PATEL, CO-FOUNDER, NEILPATELDIGITAL.COM, QUICKSPROUT.COM,
CRAZYEGG.COM, KISSMETRICS.COM
“If you have the opportunity to work with Gián and Aaron, DO IT. They
are the secret weapon for companies like Salesforce, Target, and Coca-
Cola. Plus, they are just awesome people to hang out with.”
—CHARLIE HOEHN, AUTHOR OF PLAY IT AWAY AND HEAD OF VIDEO, SCRIBE
MEDIA
“Aaron and Gián take you on a journey that reveals their insights on
how to grow your brand in a digital world. This comes from years of
blood, sweat, and tears for their own business and helping many other
entrepreneurs. They are not just teachers but also practitioners. This
book is a holistic dive into the art and science of what is required to
succeed at business in a global economy.”
—JEFF BULLAS, CEO, JEFFBULLAS.COM
“Digital marketing experts Aaron and Gián have a superb level of
knowledge about effective strategies that involve new social media web
technologies. Their visualization and creativity alone are phenomenal,
but they add a seasoned layer of strategy, business, and experience that
make them a cut above the rest. Their ability to mix such a high level of
creativity with an expert level of strategic thinking in the marketing
world, let alone the social media marketing world, is evident in the
ongoing success of their business, Louder.Online.”
—NICOLE GULLIVER, DIRECTOR, RELIABLE RESOURCING PTY LTD.
http://www.neilpateldigital.com/
http://quicksprout.com/
http://crazyegg.com/
http://www.kissmetrics.com/
http://www.jeffbullas.com/
“I have had the pleasure of both knowing and working with Gián and
Aaron for the past five years. They are both subject matter experts and
thought leaders in the field of digital marketing.
“Their creativity and attention to detail is second to none, and they show
the same level of professionalism and enthusiasm no matter what the task
at hand. They have surrounded themselves with a dedicated team of like-
minded professionals providing market-leading strategies and solutions
with exceptional ROIs on all things digital.
“From startups to high-profile, established brands, their company,
Louder.Online, always delivers strategies and solutions that closely
match the needs and expectations of even the most ardent of clients.
“In an industry that is fast becoming overpopulated with service
providers, Gián and Aaron are always at the forefront of research and
development, embracing new technology and their resultant strategies,
and they continue to be one of the industry’s shining lights.”
—PAUL MCKINNON, MBA, CPA, VIRTUAL CFO
“In 2012 at Minds.
Adults who had a bad experience in school as children often are .docx
Adults who had a bad experience in school as children often are not interested or willing to participate in school events with their children. By what means would you communicate and what would you say to parents who do not want to be involved in their child’s education? What theories and philosophies would you cite to help the parent see the value in their involvement?
.
Adopting Enterprise Risk Management inToday’s Wo.docx
Adopting Enterprise Risk Management in
Today’s World:
An Evidence-Based Guide for Implementation
by
Dr. Steven Deck
COPYRIGHT © Steven Deck, 2017
Biography
Dr. Steven Deck has over 25 years of experience developing and
implementing risk management, environmental health and safety,
international safety and security, emergency response, and continuity of
operation programs and processes in higher education and in biomedical and
pharmaceutical industries. Dr. Deck has also lead efforts to identify and treat
risks associated with implementing a strategic plan at a large research
university. Hence, he has experience managing risks at both the operational
and strategic level. He holds a doctorate in management, an MBA, and a
bachelor’s degree in safety and industrial hygiene management. Dr. Deck
also holds an associate in risk management and is a certified industrial
hygienist, safety professional, and hazardous materials manager.
Dedication
This book is dedicated to the people who tirelessly work to reduce
risks organizations face in today’s fast-paced world. Their efforts sometimes
go unnoticed since, if successful, risk managers prevent adverse events from
occurring or significantly reduce their impact on the organization. A good
day for a risk manager is one that is uneventful with operations continuing
without interruption. However, their work is critical to an organization’s
ability to achieve its mission. By reducing risks that threaten an
organization’s survival, risk managers preserve the organization’s ability to
offer people opportunities to earn a living and provide for their families.
Indeed, a risk manager role is critical to the success of society even if their
work sometimes goes unnoticed.
Acknowledgments
First, I would like to thank my advisory committee for my dissertation,
Dr. Thomas Mierzwa and Dr. Denise Breckon. The research for my
dissertation served as the foundation for the writing of this book. Their hard
work and commitment to my growth as a scholar enabled me to grow
intellectually and develop the skills needed to write this book. I would also
like to acknowledge Dr. Roger Ward, Senior Vice President for Operations
and Institutional Effectiveness and Vice Dean for the Graduate School at the
University of Maryland Baltimore for encouraging me to pursue my doctoral
degree and continuing to support me throughout my career. Thanks also goes
to Dr. Lauren Sweetman for her guidance and editing of this book. Last, and
most importantly, I would like to thank my wife, Bonnie, for her patience and
support as I fulfilled the demanding requirements of a doctoral program and
writing this book.
Table of Contents
Introduction
Part 1: Understanding Organizational Risk and Risk Management
Chapter 1: Organizational Risk
Chapter 2: Traditional Risk Management
Chapter 3: Frameworks for ERM
Part 2: Management Science and ERM: From Theory to Practice
Chapter 4: Organiz.
Adolescent pregnancy is viewed as a high-risk situation because it p.docx
Adolescent pregnancy is viewed as a high-risk situation because it poses serious health risks for the mother and the baby. Describe various risk factors or precursors to adolescent pregnancy. Research community and state resources devoted in adolescent pregnancy and describe at least two of these resources. Research the teen pregnancy rates for the last 10 years for your state and community. Has this rate increased or decreased? Discuss possible reasons for an increase or decrease.
.
Adjust your audioThis is a narrated slide show. Please adjust .docx
Adjust your audio
This is a narrated slide show. Please adjust your audio so you can hear the lecture.
If you have problems hearing the narration on any slide show please let me know.
© 2016 John Wiley & Sons, Inc.
1
Chapter 5
IT and Business Transformation
2
Sloan Valve
What was wrong with their Product Development Process?
What did Sloan do? What is NPD?
Did it help?
Are all enterprise system implementations this successful?
© 2016 John Wiley & Sons, Inc.
3
Complex and slow; 16 units had to coordinate; took 18-24 months to bring new products to market; >50% of ideas didn’t make it; nobody accountable
New Product Development: Adoption of ERP. Process: team included members across the firm; proposed new process of (1) ideation (2) business case development, (3) project portfolio management, (4) product development, (5) product/process validation, (6) launch
Results: Time to market reduced to 12 months, poor ideas filtered out early; better access to info and customer feedback; better accountability
Other firms: No, some failed, such as: Overstock.com, Levi Strauss, Avis Europe
3
Silo (Functional) Perspective
Specialized functions (sales, accounting, production, etc.
Advantages:
Allows optimization of expertise.
Group like functions together for transfer of knowledge.
Disadvantages:
Sub-optimization (reinvent wheel; gaps in communication; bureaucracy)
Tend to lose sight of overall organizational objectives.
Executive Offices
CEO
President
Operations
Marketing
Accounting
Finance
Administration
© 2016 John Wiley & Sons, Inc.
4
4
The Process Perspective
Examples of processes:
Fulfill customer orders
Manufacturing, planning, execution
Procurement (see below)
Processes have:
Beginning and an end
Inputs and outputs
A process to convert inputs into outputs
Metrics to measure effectiveness
They cross functions
© 2016 John Wiley & Sons, Inc.
5
5
Receive Requirement for Goods/Services
Create and Send Purchase Order
Receive Goods
Pay Vendor
Verify Invoice
Cross-Functional Nature of Business Processes
© 2016 John Wiley & Sons, Inc.
6
6
How to Manage a Process
Identify the customers of processes (who receives the output?)
Identify the customers’ requirements (how do we judge success?)
Clarify the value each process adds to the organizational goals
Share this perspective so the organization itself becomes more process focused
© 2016 John Wiley & Sons, Inc.
7
Comparison of Silo Perspective and
Business Process PerspectiveSilo PerspectiveBusiness Process PerspectiveDefinitionSelf-contained functional units such as marketing, operations, financeInterrelated, sequential set of activities and tasks that turns inputs into outputsFocusFunctionalCross-functionalGoal AccomplishmentOptimizes on functional goals, which might be suboptimal for the organizationOptimizes on organizational goals, or the “big picture”BenefitsHighlighting and developing core competencies; functional efficienc.
Addresses in detail modern technological innovations, such as faster.docx
Addresses in detail modern technological innovations, such as faster transportation and communication speeds, that are helping to control migration to urban areas.
Based on the push-pull factors mentioned in the chapter, select a city of your choice and complete the following:
· Describe three ways push-pull factors affect the growth of your selected city.
· Predict two outcomes for how push-pull factors will play out in the next 10 years in your selected city.
.
Addresses Course Outcomes 1-31. identify properties involve.docx
Addresses Course Outcomes 1-3:
1. identify properties involved in maintaining homeostasis in order to recognize how certain factors contribute to cancer
2. recognize the complexity of cancer and assess current approaches for screening, diagnosis, and treatment in order to adopt appropriate lifestyle strategies
3. apply knowledge of causes, development, and progression of cancer to ask questions and make informed decisions about personal and public health
.
Address three challenges faced by criminal justice organizations in .docx
Address three challenges faced by criminal justice organizations in implementing technological initiatives, such as cost/benefit factors, legal implications, and privacy issues
Imagine you are applying for the State Police,FBI detective and U.S. Marshall Judicial security determine five (5) skills that are important to have for those position.
.
Addiction Treatment A Strengths Perspective 4th EditionKa.docx
Addiction Treatment:
A Strengths Perspective
4th Edition
Katherine van Wormer
Diane Rae Davis
Copyright © 2018 Cengage Learning. All Rights Reserved.
Chapter 2
Historical Perspectives
Copyright © 2018 Cengage Learning. All Rights Reserved.
Early History
Alcohol back to 5000 BC Iran
Unknown to world’s indigenous people
Koran --- condemned wine. Alcohol from Arabic al-kuhul.
Iranian MD. discovered evaporated distilled spirits. Technology exceeded its grasp
Great devastation from England, 1700-1750.
Infant mortality, crime
Copyright © 2018 Cengage Learning. All Rights Reserved.
North America
More beer than water on Mayflower.
Slaves forbidden to drink except on special occasions, taught binging.
Puritan traditions.
18th – Quakers and Methodists disapproved of hard liquor.
Copyright © 2018 Cengage Learning. All Rights Reserved.
Temperance movement
1825-1919: Against hard liquor, not beer and wine.
Temperance women considered alcohol the enemy of the family and it’s contribution to poverty and violence. Movement led to women’s suffrage.
Copyright © 2018 Cengage Learning. All Rights Reserved.
Early 1900s
Cocaine in Coke
Tobacco outlawed for brief period.
1914 Harrison Act --- originating from fear of addiction and foreigners restricted opioids and cocaine. Must now be prescribed.
Marijuana use (associated with Mexicans) led to Marijuana Tax Act and other harsh laws.
Teetotaler T=total abstinence, from Ireland.
Copyright © 2018 Cengage Learning. All Rights Reserved.
U.S. Prohibition 1920-1933
Glamorized crime. Mafia/ Hollywood/Wash. DC link. Homicide rates increased.
Great Depression created need for jobs.
Giancana, Double Cross
Copyright © 2018 Cengage Learning. All Rights Reserved.
Modern War on Drugs
Johnson—war on poverty
Nixon through the Bushes—war on drugs
1960’s heroin horror stories
1980’s, crack cocaine
2000’s, methamphetamine
Attacks directed toward poor, minorities.
Copyright © 2018 Cengage Learning. All Rights Reserved.
History of Gambling in U.S.
Lotteries American Revolution Banned after Civil War and during Prohibition.
1931—casino gambling legal in Nevada
1960’s—lotteries for state revenue
1972—first gambling treatment center at VA, Ohio
1987—Supreme Court banned state regulation of tribal casinos
Mississippi River casinos
Internet gambling popular today
Copyright © 2018 Cengage Learning. All Rights Reserved.
Themes of First Half of Chapter
Dangers of potent alcohol, role of ethnic prejudice in shaping drug legislation, unintended consequences of prohibition.
Example of happy Italian family enjoying wine with their meals.
Modern War on Drugs, two-thirds of money for law enforcement.
Copyright © 2018 Cengage Learning. All Rights Reserved.
History of Addiction Treatment
William White, Slaying the Dragon. Mistreatment of persons with mental illness and alcoholics in asylums.
Getting Better by Nan Robertson tells of Bill W..
Instructions for Submissions thorugh G- Classroom.pptx
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
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Advertising Campaign Management Part 3Jennifer Sundstrom-F.docx
Advertising Campaign Management
Part 3
Jennifer Sundstrom-Fitzgerald
1
Learning Objectives
Analyze advertising campaign parameters
Identify how a creative brief facilitates effective advertising
Describe the implications of advertising management in the global arena
2
Advertising Campaign Parameters
Advertising goals
Media selection
Tagline
Consistency
Positioning
Campaign duration
Effective advertising campaigns require careful planning and attention to specific parameters including Advertising goals, media selection, tagline, consistency, positioning and campaign duration. We will review each parameter beginning with goals.
3
Advertising Goals
A primary goal of advertising is to build brand awareness among existing and new customers. The creative should inform and persuade them to make purchases and build brand loyalty.
4
Build brand awareness
Inform, persuade, support marketing efforts
Encourage purchase decisions
Building Brand Awareness
Successful brands possess two characteristics. Top-of-mind are brands a consumer mentions first when asked about brands in a particular product category – these are brands in our Evoked Set. Top choice is the brand within a product category that consumers prefer the most. So top choice requires top-of-mind. Brand equity, which is the level of brand strength perceived by consumers, leads to top-of-mind and top choice brands.
This is also applicable on the B2B side when business people are faced with modified rebuy situations. A common dilemma I had was for every Fox Graduation Ceremony, there are three per year, and the need for graduation program booklets. There was a printer who I always wanted to hire because I enjoyed working with them, they always had fair prices and delivered high-quality programs in a timely manner. However, due to non-profit regulations, I had to bid the job to at least three vendors. So my top-of-mind, first choice brand was always included but I had to add two other vendors as well. Tell story about Bill DeVece and misspelled student names and how wonderful he was in fixing these issues.
5
Brand image begins with awareness
Consumers recognize the brand
Brand equity leads to top-of-mind and top choice
B2B important in modified rebuy situations
Building Brand Awareness
Successful brands possess:
Top-of-mind
Top choice
The 10 Most Valuable Brands in the World per 2018 study
Coca Cola brand is a good example of a brand with these characteristics. Here is a recent list of a top 10 most valuable and recognized list of global brands. (click link)
6
Goal to Persuade
Dare to be Devoted Campaign
Every Kiss Begins with Kay Campaign
Another common goal of advertising is to persuade consumers that a particular brand is superior to others and should be their top choice. Both of these brands, owned by the same parent company (Signet), do extensive advertising, but only Kay Jewelers has successfully used the same slogan, “Every Kiss Begins w.
Adopt-a-Plant Project guidelinesOverviewThe purpose of this.docx
Adopt-a-Plant Project guidelines
Overview:
The purpose of this project is for you to choose a plant, conduct online research into the biology of the plant, and communicate what you have learned. You will be preparing an annotated bibliography on the plant you choose. The entire project is worth 50 points
Annotated Bibliography (50 points)
You will prepare an annotated bibliography with a list of the top 10 most interesting facts about your plant.
· Each fact should be paraphrased (i.e. written in your own words, no quotations allowed).
· Then tell me why this is interesting to you – make connections to your life or to currents issues in our world.
· Finally, give a full citation and tell me why you think this is a reliable, trustworthy source. Use this libguide to help you come up with reasons why your source is trustworthy.
· At least one of your sources should be from a peer-reviewed, science journal article.
Here is an example:
Fact 1: Taxol is a chemotherapy agent derived from the bark of the Pacific Yew Tree. The chemical itself is derived from a fungal endophtye within the bark. I thought this was very interesting, because the Pacific Yew tree is native to the state of Washington, and my aunt Jane received Taxol while undergoing chemotherapy for ovarian cancer. I also thought it was interesting because of the mutualistic relationship between the plant and the fungus.Citation: Plant natural products from cultured multipotent cells
Roberts, Susan; Kolewe, Martin. Nature Biotechnology28.11 (Nov 2010): 1175-6.
This is a reliable source because it is published in a peer-reviewed science journal article, written by two PhDs that are providing a review of the current literature on the topic
To complete the assignment, you should first choose a plant, gather articles discussing your plant, read the articles sufficiently enough to discuss the plant, and finally write the annotated bibliography. You are expected to produce original work, and any plagiarism will receive a zero. The paper should be double-spaced, and typed in 12 point font size, with normal margins. The instructions for how to properly cite your sources are at the end of this handout.
*** Reminder: The scientific name of a plant should always be typed in italics, with the first letter of the Genus capitalized. For ex.: Digitalis lanata. When you search for information on your plant online, make sure to use the scientific name, which will bring back a wider variety of results
The bibliography is worth 50 points and will be graded on:
1. Effort
• Quality of references
•Depth/breadth/quality of material covered
2. Following directions/ requirements
I will use the following rubric to grade your bibliography:
Research, Critical Reading and Documentation
Balanced, authoritative sources; correctly cited sources; effectively integrated outside sources. Most sources from science journals
10 pts
Effective sources, correctly cited, Could have a few more.
ADM2302 M, N, P and Q Assignment # 4 Winter 2020 Page 1 .docx
ADM2302 M, N, P and Q Assignment # 4
Winter 2020 Page 1
Assignment # 4
Decision Analysis and Project Scheduling
ADM2302 students are reminded that submitted assignments must be typed (i.e. can NOT be hand
written), neat, readable, and well-organized. Assignment marks will be adjusted for sloppiness, poor
grammar, spelling, for technical errors as well as if you submit a PDF file.
The assignment is to be submitted electronically as a single Word Document file via Brightspace by
Friday April 3rd prior to 23:59. Front page of the Word document has to include title of the assignment,
course code and section, student name and student number. Second page is the individual/group
statement of integrity that must be signed.
E-mail questions related to the assignment should be sent to the Teaching Assistant or posted on the
Brightspace course website “Discussion page” (viewed by all).
Section M: Parisa Keshavarz ([email protected])
Section N: : Niki Khorasanizadeh ([email protected])
Section P: Makbule Kandakoglu ([email protected])
Section Q: Afshin Kamyabniya ([email protected])
Problem 1: Payoffs/Decision Table (13 points)
A small building contractor has recently experienced two successive years in which work opportunities
exceeded the firm’s capacity. The contractor must now make a decision on capacity for next year.
Estimated profits (in $ thousands) under each of the two possible states of nature are as shown in the
table below.
NEXT YEAR’S DEMAND
Alternative Low High
Do nothing
Expand
Subcontract
$50**
20
40
$60
80
70
** Profit in $ thousands.
Which alternative should be selected if the decision criterion is:
a. The optimistic approach? (3 points)
b. The conservative approach? (3 points)
c. Minimize the regret? (7 points)
Problem 2: Payoffs/Decision Table (15 points)
Dorothy Stanyard has three major routes to take to work. She can take Tennessee Street the entire way,
she can take several back streets to work, or she can use the expressway. The traffic patterns are,
however, very complex. Under good conditions, Tennessee Street is the fastest route. When Tennessee
is congested, one of the other routes is preferable. Over the past two months, Dorothy has tried each of
route several times under different traffic conditions. This information is summarized in minutes of
travel time to work in the following table:
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
ADM2302 M, N, P and Q Assignment # 4
Winter 2020 Page 2
No Traffic Congestion
(Minutes)
Mild Traffic
Congestion
(Minutes)
Severe Traffic
Congestion
(Minutes)
Tennessee Street
Back roads
Expressway
15
20
30
30
25
30
45
35
30
In the past 60 days, Dorothy encountered severe traffic congestion 10 days and mild traffic congestion
20 days. Assume that the past 60 days are typical of traffi.
Adlerian-Based Positive Group Counseling Interventions w ith.docx
Adlerian-Based Positive Group Counseling
Interventions w ith Emotionally Troubled Youth
J. Steve Hamm, Jon Carlson, and Bengu Erguner-Tekinalp
Abstract
The focus o f Adlerian therapy is to help individuals discover their resources and
strengths, and to help them to be more encouraged in reaching their goals in a more
functioning way. Recently, the positive psychology movement has become the ma
jo r focus for researchers and mental health providers. Adlerian theory and ensuing
humanistic approaches have been considered as the basis of positive psychology.
Positive psychology— like Adlerian theory— calls for looking at individual strengths,
virtues, and areas of well-being. This article describes an Adlerian-based group coun
seling program which integrated positive psychology interventions with youth in a
residential treatment center. This article describes how Adlerian theory aligns with
the positive psychology interventions, along w ith recommendations for practitioners.
Keywords: Individual Psychology, positive psychology, strength-based, resilience,
well-being, encouragement, posttraumatic growth
There has been an increasing interest in focusing on strengths, solutions,
resilience, and thriving of individuals even after traumatic experiences.
Alfred Adler has been considered as the forefather of such strength-based
approaches (Erguner-Tekinalp, 2016; Carlson, Watts, & Maniacci, 2006).
Within the last two decades, an interest has grown in studies and interven
tions examining human strengths, virtues, and well-being with the increas
ing popularity of the positive psychology movement (Seligman, Steen, Park,
& Peterson, 2005). Positive psychology is defined as the scientific study of
optimal human functioning (Seligman & Csikszentmihalyi, 2000). The goal
of this alternative movement is to understand well-being rather than dis
order, and not only how people recover or cope but also how individuals
and communities thrive and flourish (Seligman, 2011). An effort has been
made to change the focus of mental health professionals from focusing on
what has been harmful in problematic and traumatic events to how individu
als cope with, develop resilient capacities for, and even in some cases thrive
through these negative experiences. The focus is more on what goes well
with individuals rather than what goes wrong (Carlson, Watts, & Maniacci,
2006). This approach to helping is more complete as it identifies not only
The Journal o f Individual Psychology, Vol. 72, No. 4, W inter 2016
©2016 by the University o f Texas Press
Editorial office located in the College of Education at Georgia State University.
Published for the North American Society o f Adlerian Psychology.
Positive Psychology Interventions 255
the negative impact but also the individuals' striving to overcome. It is very
common for individuals to discover their strengths, gifts, and many posi
tive traits through experiencing problems (Saleebey, 1992; .
After completing the assessment, my Signature Theme Report produ.docx
After completing the assessment, my Signature Theme Report produced the following results: Communication, Relator, Individualization, Consistency, and Strategic. When I first saw the themes presented, I was a little skeptical at first but after reading the detailed descriptions I felt like it made a lot of sense and mirrored a lot of what I had already thought about myself.
A core value that I would like to continue to strengthen would be the value of acceptance. One of my top five themes was relator which explained that I have a comfortability with gravitating towards people I already know and building relationships from there. I don’t have issues with making new relationships, but I can see that sometimes I close myself off initially to embracing new ones. With acceptance, you have to understand that there are some situations you can control and some that you can’t but embracing the latter can lead to new experiences that could be beneficial (Riley, 2021). Another core value that I would like to improve upon would be calmness. This fits in well with my theme of consistency. While I am a firm believer of things being fair and consistent, I can get easily upset when things don’t balance out like they are expected to. I know that working on being calm in tense situations will help me adapt easier when things don’t always work out as they should.
One of the strengths that I would like to embrace fully and continue to improve upon is communication. It was no surprise to me that communication was at the top of my list for my themes. When I am in a position of leadership at work, I make it a priority to keep my staff updated on everything that is going on for that night and it is something I expect from my charge nurse when I am working the floor also. A communicator is only effective when they are aware of their style of communicating and how others perceive or respond to it (Marshall & Broome, 2021). As a communicator I know that I can always work on how I communicate non-verbally and with body language especially. The other strength that I would like to continue to work on is of being strategic. The report explained that the strategic theme fit me because I am able to sort through the clutter and find the best route when I am trying to accomplish something. I really believe this about myself because when I have a task I need to accomplish, whether I am in a leader position or not, I will break everything down and reorganize it to make sure I have come up with the best solution. I feel like the best way to do something is the way that makes it concise and without a lot of excess getting in the way.
A characteristic of mine that I would like to strengthen would be that of instinct. My theme of individualization points out that I have an instinct about others and how they work and function. I have always felt that I easily read people and can get a sense of who they truly are and for example in the workplace how they are as a staff member. S.
After careful reading of the case material, consider and fully answe.docx
After careful reading of the case material, consider and fully answer the following questions:
1. What were the primary reasons for changing the current system at Butler?
2. What role did Butler's IS department play?
3. List the objectives of the pilot. Were there any problems?
4. Do you think Butler made the right decision to utilize this new technology? What implications does this decision hold for Butler's IT department in the long run?
NOTE: Butler refers to it's IT department as IR. You may consider these two acronyms as synonymous (i.e. IT = IS = IR for purposes of this assignment)
.
Advocacy Advoc.docx
Advocacy
Advocacy
Program Transcript
[MUSIC PLAYING]
NARRATOR: Advocacy and change are closely intertwined. In this video
program, Dr. Judy Lewis defines advocacy and explains the roles of counselors
advocating for change. Dr. Lewis also describes barriers counselors may face as
they advocate for change, and how to overcome these barriers.
DR. JUDY LEWIS: At its most basic, advocacy is simply the act of speaking up
on behalf of someone else-- maybe speaking up for someone who is voiceless or
powerless.
When it comes to the counseling profession, advocacy is particularly important
for two reasons. One is that part of our process of working with clients is to help
them gain the strength and the skills so they can advocate on their own behalf.
The other part of it is that once we realize that the client might not have the
power to be able to speak up on his or her own behalf, sometimes we may have
to be the ones that speak up on behalf of the clients.
This happens especially when we see a lot of different clients all having similar
problems, and we realize that there is a systemic reason for it. There is
something in the community environment that is standing between these clients
and what they need.
So as counselors, when we're oriented toward advocacy, what we are doing is
changing the lens through which we see the client. Instead of looking through a
microscope at the individual client, we're looking through a wide-angle lens. So
that we're seeing the context of what's happening in the client's life.
When counselors carry out advocacy, they do this at several different levels. One
level is the level of working with the individual client or family. When you're
working with an individual client, you have two alternatives. One is to work in an
empowering way with the individual so that he or she learns to advocate for
himself or herself.
The other possibility-- when that doesn't provide all the answers-- the other
possibility is to do advocacy on behalf of that individual. When we're working with
the clients in an empowering way, what we're helping them see is the degree to
which some of the problems that they're having may not be totally their fault.
When people start feeling as though they're so much at fault, sometimes they just
get stuck and can't seem to move beyond their current situation. If they can begin
to see for themselves what some of the barriers are that are preventing them
from getting to where they want to go, and where sometimes they're not
© 2016 Laureate Education, Inc. 1
Advocacy
completely at fault-- they're not completely guilty-- we can start to teach them
some of the skills that they need. So they can speak up on their own behalf and
have some success.
Sometimes they might not have the power to do this on their own. They may
need help. So we may be involved in individual advocacy where we are standing
up to the system on behalf of certain c.
Advanced persistent threats (APTs) have been thrust into the spotlig.docx
Advanced persistent threats (APTs) have been thrust into the spotlight due to their advanced tactics, techniques, procedures, and tools. These APTs are resourced unlike other types of cyber threat actors.
Your chief technology officer (CTO) has formed teams to each develop a detailed analysis and presentation of a specific APT, which she will assign to the team.
.
Your report should use
The Cybersecurity Threat Landscape Team Assignment Resources
to cover the following five areas:
Part 1: Threat Landscape Analysis
Provide a detailed analysis of the threat landscape today.
What has changed in the past few years?
Describe common tactics, techniques, and procedures to include threat actor types.
What are the exploit vectors and vulnerabilities threat actors are predicted to take advantage of?
Part 2: APT Analysis
Provide detailed analysis and description of the APT your group was assigned. Describe the specific tactics used to gain access to the target(s).
Describe the tools used. Describe what the objective of the APT was/is. Was it successful?
Part 3: Cybersecurity Tools, Tactics, and Procedures
Describe current hardware- and software-based cybersecurity tools, tactics, and procedures.
Consider the hardware and software solutions deployed today in the context of defense-in-depth.
Elaborate on why these devices are not successful against the APTs.
Part 4: Machine Learning and Data Analytics
Describe the concepts of machine learning and data analytics and how applying them to cybersecurity will evolve the field.
Are there companies providing innovative defensive cybersecurity measures based on these technologies? If so, what are they? Would you recommend any of these to the CTO?
Part 5: Using Machine Learning and Data Analytics to Prevent APT
Describe how machine learning and data analytics could have detected and/or prevented the APT you analyzed had the victim organization deployed these technologies at the time of the event. Be specific.
Part 6: Ethics in Cybersecurity.
Ethical issues are at the core of what we do as cybersecurity professionals. Think of the example of a cyber defender working in a hospital. They are charged with securing the network, medical devices, and protecting sensitive personal health information from unauthorized disclosure. They are not only protecting patient privacy but their health and perhaps even their lives. Confidentiality, Integrity, Availability - the C-I-A triad - and many other cybersecurity practices are increasingly at play in protecting citizens in all walks of life and in all sectors. Thus, acting in an ethical manner is one of the hallmarks of cybersecurity professionals.
Do you think the vulnerability(ies) exploited by the APT constitutes an ethical failure by the defender? Why or why not?
For the APT scenario your group studied, were there identifiable harms to privacy or property? How are these harms linked to C-I-A? If not, what ethically si.
Advanced persistent threatRecommendations for remediation .docx
Advanced persistent threat
Recommendations for remediation of the threat
Research the use of network security controls associated to your threat and industry
Do Not use topics network security,VPN,FIREWALL,ETC
10-12 pages. Double spaced APA style
At least 10 REFERENCES
5 ATLEASt PEER REVIEWED SCHOLARLY
.
Adultism refers to the oppression of young people by adults. The pop.docx
Adultism refers to the oppression of young people by adults. The popular saying "children should be seen and not heard" is used as a way to remind a child of his or her place and reaffirm the adult's power in the relationship. The saying suggests that children's voices are not as important or as valid as an adult's and they should remain quiet. Children are often relegated to subordinate positions due to socially constructed beliefs about what they can or cannot accomplish or what they should or should not do; this in turn compromises youth's self-determination. This oppression is further highlighted when considering the intersection of age with race, ethnicity, socioeconomic status, and sexual orientation. You will be asked to consider all of these when reviewing the Logan case and Parker case.
By Day 3
Post
an analysis of the influence of adultism in the Logan case. Then, explain how gender, race, class, and privilege interact with adultism to influence the family's discourse related to Eboni's pregnancy as well as other family dynamics.
.
ADVANCE v.09212015 •APPLICANT DIVERSITY STATEMENT .docx
ADVANCE v.09212015
•
APPLICANT DIVERSITY STATEMENT IN FACULTY SEARCH PROCESS
FREQUENTLY ASKED QUESTIONS
1) How does University of California define “diversity?”
A: The academic senate adopted in 2009 the following broad definition of diversity:
Diversity - defining features of California past, present and future - refers to a variety of
personal experiences, values, and worldviews that arise from differences of culture and
circumstance. Such differences include race, ethnicity, gender, age, religion, language,
abilities/disabilities, sexual orientation, socioeconomic status, geographic region and more.
2) Why does UC Irvine expect a diversity statement from applicants for faculty positions?
A: UC Irvine’s commitment to inclusive excellence is integral to our ascendancy among globally
preeminent universities. It provides applicants with an opportunity to discuss how their past or
future contributions will advance this enduring campus commitment. For more information,
please see the Provost’s memo on Inclusive Excellence.
3) Is the diversity statement consistent with University of California policy?
A: Yes. APM 210.1-d, which governs appointment, appraisal and promotion, recommends that
faculty be both encouraged and rewarded for activity that promotes inclusive excellence:
“The University of California is committed to excellence and equity in every facet of its mission.
Teaching, research, professional and public service contributions that promote diversity and
equal opportunity are to be encouraged and given recognition in the evaluation of the
candidate's qualifications. These contributions to diversity and equal opportunity can take
a variety of forms including efforts to advance equitable access to education, public
service that addresses the needs of California's diverse population, or research in a
scholar's area of expertise that highlights inequities.”
4) Is UC Irvine alone among UC campuses in adopting this statement?
A: No. UC San Diego adopted this statement in 2010.
5) How will applicants learn about the diversity statement expectation?
A: Per Provost Gillman’s memo of June 2014, all ads for faculty positions will include the following
sentence: “Applicants are encouraged to share how their past and/or potential contributions to
diversity, equity and inclusion will advance UC Irvine’s commitment to inclusive excellence.”
6) How do applicants provide their diversity statement?
A: There is a dedicated field in UC Recruit for applicants to submit their diversity statement.
7) If an applicant does not provide a diversity statement, will his or her application be considered
incomplete?
A: Yes
http://www.provost.uci.edu/news/InclusiveExcellence.html
http://www.ucop.edu/academic-personnel/_files/apm/apm-210.pdf
http://www.provost.uci.edu/news/Diversity-Statement-June-2014.html
ADVANCE v.09212015
8) What are the components of a diversity statement?
.
ADVANCE PRAISEI’ve created four multimillion-dollar c.docx
ADVANCE PRAISE
“I’ve created four multimillion-dollar companies in my career by
building my own personal brand, leveraging that to see growth in the
companies I create, and then implementing many of these same
strategies for my companies as well. This book shows you many of the
steps I’ve personally taken in order to continue to grow my brand and
many of the steps I still undertake to this day.”
—NEIL PATEL, CO-FOUNDER, NEILPATELDIGITAL.COM, QUICKSPROUT.COM,
CRAZYEGG.COM, KISSMETRICS.COM
“If you have the opportunity to work with Gián and Aaron, DO IT. They
are the secret weapon for companies like Salesforce, Target, and Coca-
Cola. Plus, they are just awesome people to hang out with.”
—CHARLIE HOEHN, AUTHOR OF PLAY IT AWAY AND HEAD OF VIDEO, SCRIBE
MEDIA
“Aaron and Gián take you on a journey that reveals their insights on
how to grow your brand in a digital world. This comes from years of
blood, sweat, and tears for their own business and helping many other
entrepreneurs. They are not just teachers but also practitioners. This
book is a holistic dive into the art and science of what is required to
succeed at business in a global economy.”
—JEFF BULLAS, CEO, JEFFBULLAS.COM
“Digital marketing experts Aaron and Gián have a superb level of
knowledge about effective strategies that involve new social media web
technologies. Their visualization and creativity alone are phenomenal,
but they add a seasoned layer of strategy, business, and experience that
make them a cut above the rest. Their ability to mix such a high level of
creativity with an expert level of strategic thinking in the marketing
world, let alone the social media marketing world, is evident in the
ongoing success of their business, Louder.Online.”
—NICOLE GULLIVER, DIRECTOR, RELIABLE RESOURCING PTY LTD.
http://www.neilpateldigital.com/
http://quicksprout.com/
http://crazyegg.com/
http://www.kissmetrics.com/
http://www.jeffbullas.com/
“I have had the pleasure of both knowing and working with Gián and
Aaron for the past five years. They are both subject matter experts and
thought leaders in the field of digital marketing.
“Their creativity and attention to detail is second to none, and they show
the same level of professionalism and enthusiasm no matter what the task
at hand. They have surrounded themselves with a dedicated team of like-
minded professionals providing market-leading strategies and solutions
with exceptional ROIs on all things digital.
“From startups to high-profile, established brands, their company,
Louder.Online, always delivers strategies and solutions that closely
match the needs and expectations of even the most ardent of clients.
“In an industry that is fast becoming overpopulated with service
providers, Gián and Aaron are always at the forefront of research and
development, embracing new technology and their resultant strategies,
and they continue to be one of the industry’s shining lights.”
—PAUL MCKINNON, MBA, CPA, VIRTUAL CFO
“In 2012 at Minds.
Adults who had a bad experience in school as children often are .docx
Adults who had a bad experience in school as children often are not interested or willing to participate in school events with their children. By what means would you communicate and what would you say to parents who do not want to be involved in their child’s education? What theories and philosophies would you cite to help the parent see the value in their involvement?
.
Adopting Enterprise Risk Management inToday’s Wo.docx
Adopting Enterprise Risk Management in
Today’s World:
An Evidence-Based Guide for Implementation
by
Dr. Steven Deck
COPYRIGHT © Steven Deck, 2017
Biography
Dr. Steven Deck has over 25 years of experience developing and
implementing risk management, environmental health and safety,
international safety and security, emergency response, and continuity of
operation programs and processes in higher education and in biomedical and
pharmaceutical industries. Dr. Deck has also lead efforts to identify and treat
risks associated with implementing a strategic plan at a large research
university. Hence, he has experience managing risks at both the operational
and strategic level. He holds a doctorate in management, an MBA, and a
bachelor’s degree in safety and industrial hygiene management. Dr. Deck
also holds an associate in risk management and is a certified industrial
hygienist, safety professional, and hazardous materials manager.
Dedication
This book is dedicated to the people who tirelessly work to reduce
risks organizations face in today’s fast-paced world. Their efforts sometimes
go unnoticed since, if successful, risk managers prevent adverse events from
occurring or significantly reduce their impact on the organization. A good
day for a risk manager is one that is uneventful with operations continuing
without interruption. However, their work is critical to an organization’s
ability to achieve its mission. By reducing risks that threaten an
organization’s survival, risk managers preserve the organization’s ability to
offer people opportunities to earn a living and provide for their families.
Indeed, a risk manager role is critical to the success of society even if their
work sometimes goes unnoticed.
Acknowledgments
First, I would like to thank my advisory committee for my dissertation,
Dr. Thomas Mierzwa and Dr. Denise Breckon. The research for my
dissertation served as the foundation for the writing of this book. Their hard
work and commitment to my growth as a scholar enabled me to grow
intellectually and develop the skills needed to write this book. I would also
like to acknowledge Dr. Roger Ward, Senior Vice President for Operations
and Institutional Effectiveness and Vice Dean for the Graduate School at the
University of Maryland Baltimore for encouraging me to pursue my doctoral
degree and continuing to support me throughout my career. Thanks also goes
to Dr. Lauren Sweetman for her guidance and editing of this book. Last, and
most importantly, I would like to thank my wife, Bonnie, for her patience and
support as I fulfilled the demanding requirements of a doctoral program and
writing this book.
Table of Contents
Introduction
Part 1: Understanding Organizational Risk and Risk Management
Chapter 1: Organizational Risk
Chapter 2: Traditional Risk Management
Chapter 3: Frameworks for ERM
Part 2: Management Science and ERM: From Theory to Practice
Chapter 4: Organiz.
Adolescent pregnancy is viewed as a high-risk situation because it p.docx
Adolescent pregnancy is viewed as a high-risk situation because it poses serious health risks for the mother and the baby. Describe various risk factors or precursors to adolescent pregnancy. Research community and state resources devoted in adolescent pregnancy and describe at least two of these resources. Research the teen pregnancy rates for the last 10 years for your state and community. Has this rate increased or decreased? Discuss possible reasons for an increase or decrease.
.
Adjust your audioThis is a narrated slide show. Please adjust .docx
Adjust your audio
This is a narrated slide show. Please adjust your audio so you can hear the lecture.
If you have problems hearing the narration on any slide show please let me know.
© 2016 John Wiley & Sons, Inc.
1
Chapter 5
IT and Business Transformation
2
Sloan Valve
What was wrong with their Product Development Process?
What did Sloan do? What is NPD?
Did it help?
Are all enterprise system implementations this successful?
© 2016 John Wiley & Sons, Inc.
3
Complex and slow; 16 units had to coordinate; took 18-24 months to bring new products to market; >50% of ideas didn’t make it; nobody accountable
New Product Development: Adoption of ERP. Process: team included members across the firm; proposed new process of (1) ideation (2) business case development, (3) project portfolio management, (4) product development, (5) product/process validation, (6) launch
Results: Time to market reduced to 12 months, poor ideas filtered out early; better access to info and customer feedback; better accountability
Other firms: No, some failed, such as: Overstock.com, Levi Strauss, Avis Europe
3
Silo (Functional) Perspective
Specialized functions (sales, accounting, production, etc.
Advantages:
Allows optimization of expertise.
Group like functions together for transfer of knowledge.
Disadvantages:
Sub-optimization (reinvent wheel; gaps in communication; bureaucracy)
Tend to lose sight of overall organizational objectives.
Executive Offices
CEO
President
Operations
Marketing
Accounting
Finance
Administration
© 2016 John Wiley & Sons, Inc.
4
4
The Process Perspective
Examples of processes:
Fulfill customer orders
Manufacturing, planning, execution
Procurement (see below)
Processes have:
Beginning and an end
Inputs and outputs
A process to convert inputs into outputs
Metrics to measure effectiveness
They cross functions
© 2016 John Wiley & Sons, Inc.
5
5
Receive Requirement for Goods/Services
Create and Send Purchase Order
Receive Goods
Pay Vendor
Verify Invoice
Cross-Functional Nature of Business Processes
© 2016 John Wiley & Sons, Inc.
6
6
How to Manage a Process
Identify the customers of processes (who receives the output?)
Identify the customers’ requirements (how do we judge success?)
Clarify the value each process adds to the organizational goals
Share this perspective so the organization itself becomes more process focused
© 2016 John Wiley & Sons, Inc.
7
Comparison of Silo Perspective and
Business Process PerspectiveSilo PerspectiveBusiness Process PerspectiveDefinitionSelf-contained functional units such as marketing, operations, financeInterrelated, sequential set of activities and tasks that turns inputs into outputsFocusFunctionalCross-functionalGoal AccomplishmentOptimizes on functional goals, which might be suboptimal for the organizationOptimizes on organizational goals, or the “big picture”BenefitsHighlighting and developing core competencies; functional efficienc.
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Based on the push-pull factors mentioned in the chapter, select a city of your choice and complete the following:
· Describe three ways push-pull factors affect the growth of your selected city.
· Predict two outcomes for how push-pull factors will play out in the next 10 years in your selected city.
.
Addresses Course Outcomes 1-31. identify properties involve.docx
Addresses Course Outcomes 1-3:
1. identify properties involved in maintaining homeostasis in order to recognize how certain factors contribute to cancer
2. recognize the complexity of cancer and assess current approaches for screening, diagnosis, and treatment in order to adopt appropriate lifestyle strategies
3. apply knowledge of causes, development, and progression of cancer to ask questions and make informed decisions about personal and public health
.
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Imagine you are applying for the State Police,FBI detective and U.S. Marshall Judicial security determine five (5) skills that are important to have for those position.
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Addiction Treatment A Strengths Perspective 4th EditionKa.docx
Addiction Treatment:
A Strengths Perspective
4th Edition
Katherine van Wormer
Diane Rae Davis
Copyright © 2018 Cengage Learning. All Rights Reserved.
Chapter 2
Historical Perspectives
Copyright © 2018 Cengage Learning. All Rights Reserved.
Early History
Alcohol back to 5000 BC Iran
Unknown to world’s indigenous people
Koran --- condemned wine. Alcohol from Arabic al-kuhul.
Iranian MD. discovered evaporated distilled spirits. Technology exceeded its grasp
Great devastation from England, 1700-1750.
Infant mortality, crime
Copyright © 2018 Cengage Learning. All Rights Reserved.
North America
More beer than water on Mayflower.
Slaves forbidden to drink except on special occasions, taught binging.
Puritan traditions.
18th – Quakers and Methodists disapproved of hard liquor.
Copyright © 2018 Cengage Learning. All Rights Reserved.
Temperance movement
1825-1919: Against hard liquor, not beer and wine.
Temperance women considered alcohol the enemy of the family and it’s contribution to poverty and violence. Movement led to women’s suffrage.
Copyright © 2018 Cengage Learning. All Rights Reserved.
Early 1900s
Cocaine in Coke
Tobacco outlawed for brief period.
1914 Harrison Act --- originating from fear of addiction and foreigners restricted opioids and cocaine. Must now be prescribed.
Marijuana use (associated with Mexicans) led to Marijuana Tax Act and other harsh laws.
Teetotaler T=total abstinence, from Ireland.
Copyright © 2018 Cengage Learning. All Rights Reserved.
U.S. Prohibition 1920-1933
Glamorized crime. Mafia/ Hollywood/Wash. DC link. Homicide rates increased.
Great Depression created need for jobs.
Giancana, Double Cross
Copyright © 2018 Cengage Learning. All Rights Reserved.
Modern War on Drugs
Johnson—war on poverty
Nixon through the Bushes—war on drugs
1960’s heroin horror stories
1980’s, crack cocaine
2000’s, methamphetamine
Attacks directed toward poor, minorities.
Copyright © 2018 Cengage Learning. All Rights Reserved.
History of Gambling in U.S.
Lotteries American Revolution Banned after Civil War and during Prohibition.
1931—casino gambling legal in Nevada
1960’s—lotteries for state revenue
1972—first gambling treatment center at VA, Ohio
1987—Supreme Court banned state regulation of tribal casinos
Mississippi River casinos
Internet gambling popular today
Copyright © 2018 Cengage Learning. All Rights Reserved.
Themes of First Half of Chapter
Dangers of potent alcohol, role of ethnic prejudice in shaping drug legislation, unintended consequences of prohibition.
Example of happy Italian family enjoying wine with their meals.
Modern War on Drugs, two-thirds of money for law enforcement.
Copyright © 2018 Cengage Learning. All Rights Reserved.
History of Addiction Treatment
William White, Slaying the Dragon. Mistreatment of persons with mental illness and alcoholics in asylums.
Getting Better by Nan Robertson tells of Bill W..
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