Affiliate marketing involves affiliates promoting a business's products or services on their own online platforms and earning a commission for each resulting sale or conversion. It is a cost-effective way for businesses to reach new customers and for affiliates to earn money by monetizing their websites and audiences. Setting up an effective affiliate program requires identifying and recruiting qualified affiliates, providing promotional materials and training, monitoring affiliate performance metrics like sales, conversion rates, click-through rates, and cost per acquisition, and optimizing the program based on data analysis.

2. WWW.NEVANHORSEY.COM

3. SUBJECT
AFFILIATE
MARKETING

4. AFFILIATE
MARKETING IS
PERFORMANCE
MARKETING

5. AFFILIATE PROMOTES THE
PRODUCT OR THE SERVICE OF THE
BUSINESS TO THEIR OWN
AUDIENCE AND EARNS A
COMMISSION FOR EVERY SALE OR
THE CONVERSION THAT RESULT
FROM THEIR MARKETING
EFFORTS.

6. POPULAR WAY FOR BLOGGERS, INFLUENCERS & OTHER CONTENT PROVIDERS
TO MONETIZE THEIR ONLINE PLATFORMS BY PROMOTION PRODUCTS & SERVICES
THAT ARE RELEVANT TO THEIR AUDIENCE.
THE AFFILIATE MAY USE A VARIETY OF MARKETING CHANNELS
TO PROMOTE THE PRODUCT OR SERVICE, INCLUDING THEIR
WEBSITE, SOCIAL MEDIA PLATFORMS, E-MAIL MARKETING &
PAID ADVERTISING.

7. ITS A COST-EFFECTIVE & LOW-
RISK WAY FOR BUSINESSES TO
REACH NEW CUSTOMERS
AND FOR AFFILIATES TO
MONETIZE THEIR ONLINE
PLATFORMS.

8. IN AFFILIATE MARKETING THE AFFILIATE RECEIVES A UNIQUE
LINK, ALSO KNOWN AS AN AFFILIATE LINK OR REFERRAL LINK,
WHICH THEY USE TO PPROMOTE THE ADVERTISERS PRODUCT
OR SERVICES TO THEIR AUDIENCE.

9. • WHEN A POTENTIAL CUSTOMER
CLICKS ON THE AFFILIATE LINK, MAKES
A PURCHASE OR PERFORMS A
SPECIFIC ACTION LIKE FILLING UP A
FORM – THE AFFILATE EARN THE
COMMISSION.

10. BASED ON THE CONCEPT OF REVENUE
SHARING WHERE THE ADVERTISER
ONLY PAYS THE AFFILIATE
WHEN A SPECIFIC ACTION IS TAKEN BY
THE CUSTOMER.
THIS HELPS BUSINESSES TO REDUCE
THEIR MARKETING COSTS
WHILE STILL REACHING A LARGER
AUDIENCE
AND INCREASING THEIR SALES.

11. SUCCESSFUL AFFILIATE
MARKETING PROGRAMS REQUIRE
BUILDING STRONG RELATIONSHIPS
WITH AFFILIATES
AND OFFERING COMPETITIVE
COMMISSION RATES AND
PROVIDING HIGH-QUALITY
PRODUCTS OR SERVICES
THAT ARE RELEVANT TO THE
AFFILIATES AUDIENCE.

12. SETTING UP AND MANAGING
AFFILIATE PROGRAMS

13. 1. Choose an Affiliate Network or
Software Platform for e.g.
Commission Junction & Amazon
Associates

14. 2. DEFINE YOUR AFFILIATE
PROGRAM GOALS & COMMISSION
STRUCTURE
DETERMINE THE PERCENTAGE OR
FIXED AMOUNT OF THE
COMMISSION
YOU WILL PAY TO YOUR AFFILIATES
& SETTING PERFORMANCE
TARGETS.

15. 3. RECRUIT AFFILIATES WHO CAN
PROMOTE YOUR PRODUCTS OR
SERVICES TO THEIR AUDIENCE.
THIS CAN BE DONE THROUGH
OUTREACH, SOCIAL MEDIA
NETWORKING OR BY LISTING YOUR
PROGRAM ON AN AFFILIATE
NETWORK.

16. 4. PROVIDE PROMOTIONAL
MATERIALS & TRAINING.
PROVIDE PROMOTIONAL
MATERIALS (BANNERS, GRAPHICS
AND TEXT LINKS)
ADDITIONALLY PROVIDE TRAINING
ON HOW TO PROMOTE YOUR
BRAND.

17. 5. MONITOR & OPTIMIZE YOUR
PROGRAM
START TRACKING SALES & LEADS
GENERATED BY YOUR AFFILIATES,
BY ANALYZING DATA TO IDENTIFY
AREAS FOR IMPROVEMENT AND
OPTIMIZING
YOUR COMMISSION STRUCTURE &
PROMOTIONAL MATERIALS TO
IMPROVE PERFORMANCE

18. WITH THE RIGHT STRATEGY AND
MANAGEMENT YOU CAN REACH
OUT A WIDER AUDIENCE,
INCREASE SALES & REVENUE
AND BUILD VALUABLE
RELATIONSHIPS WITH AFFILIATES
IN THE INDUSTRY.

19. IDENTIFY & RECRUIT AFFILIATES

20. • RESEARCH POTENTIAL AFFILIATES
• LOOK FOR INFLUNECERS, BLOGGERS,
WEBSITES & OTHER BUSINESSES IN YOUR
NICHE.
• SEARCH FOR KEYWORDS RELATED TO
YOUR BUSINESS AND SEE WHICH SITES RANK
HIGH IN SEARCH ENGINE RESULTS.

21. REACH OUT TO POTENTIAL AFFILIATES
VIA EMAIL, SOCIAL MEDIA OR CONTACT
FORMS.
INTRODUCE YOURSELF, EXPLAIN WHAT YOUR
COMPANY OFFERS AND HOW YOUR
PRODUCT OR SERVICE CAN BENEFIT THEIR
AUDIENCE.

22. PROVIDE PROMOTIONAL MATERIALS
OFFER INCENTIVES
MONITOR & OPTIMIZE YOUR AFFILIATE PROGRAM

23. WHILE RECRUITING AFFILIATES
FOCUS ON QUALITY OVER
QUANTITY
BETTER TO HAVE A SMALL GROUP
OF EFFECTIVE AND DEDICATED
AFFILIATES THAN A LARGE GROUP
OF AFFILIATES WHO ARE NOT
ENGAGED OR NOT GENERATING
RESULTS.

24. MEASURING THE SUCCESS OF
AFFILIATE MARKETING
EFFORTS

25. SALES & REVENUE
DETERMINE THE OVERALL ROI OF
YOUR PROGRAM AND IDENTIFY
WHICH AFFILIATES ARE
GENERATING THE MOST REVENUE
FOR YOUR BUSINESS.

26. CONVERSION RATES
BY TRACKING THEM, YOU CAN
IDENTIFY WHICH ONES ARE
DRIVING THE MOST QUALIFIED
TRAFFIC TO YOUR SITE.

27. CLICK THROUGH RATES (CTR) MEASURE THE
PERCENTAGE OF PEOPLE WHO
CLICK ON AN AFFILIATE LINK AND ARE
DIRECTED TO YOUR WEBSITE.
BY TRACKING CTR YOU CAN IDENTIFY WHICH
AFFILIATES ARE DRIVING THE MOST TRAFFIC
TO YOUR SITE AND ADJUST
YOUR PROMOTIONAL MATERIALS TO
IMPROVE RESULTS.

28. • COST PER ACQUISITION
(CPA) MEANS THE COST OF
ACQUIRING A NEW CUSTOMER
THROUGH YOUR AFFILIATE
PROGRAM.
• BY TRACKING CPA, YOU CAN
DETERMINE THE
PROFITABILITY OF YOUR
PROGRAM AND HENCE
IMPROVE ROI.

29. ENGAGEMENT
SOCIAL MEDIA
SHARES &
COMMENTS

30. • THE END