The document discusses the theories of John Boyd, a US Air Force colonel known for developing the OODA Loop model of decision making. It summarizes that Boyd placed great importance on the human role and on using time as an advantage over adversaries. By making decisions and acting faster through the OODA Loop of Observe, Orient, Decide, Act, one can get inside an opponent's decision cycle and generate confusion. Boyd's theories emphasize agility, initiative, and compressing one's own time while expanding an opponent's, in order to collapse an adversary's ability to resist.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Aetos weekly 33 John Boyd
1. “To act freely, it is to retake control of one’s life, to put it into a new dimension unconstrained by time” - Henri Bergson
John Boyd: timeless reflections
On the 1st of June, the Ecole Nationale d’Administration (ENA), the French War Col-
lege and the Hautes Etudes de Commerce (HEC) Paris conjointly organized a symposium:
“Acting in the midst of uncertainty – what role for a decision-maker’s vision and risk-
taking?” This question is pertinent to all decision-makers, be they civilians or military, in
the public or private domain. While the fog of economic competition grows thicker by
the day, the principal challenge remains the same: making good decisions and taking an
appropriate amount of risk – all within an ever shorter time horizon. In this regard, the
works of Col John R. Boyd (1917-1997), USAF retired, remain pertinent. For a large
number of managers, consultants and social scientists, his name evokes the well-known
“OODA Loop” (Observe, Orient, Decide and Act). Boyd’s theory is simply a concrete
application of a much larger conflict theory, which applies to both civilian and military
domains. An explanation follows.
General Charles Krulak, Commandant of the Marine Corps from 1995 - 1999,
was quite clear: From John Boyd, we learned about competitive decision making on
the battlefield – compressing time, using time as an ally. Robert Coram, Boyd’s biographer,
was even more precise: America has dominated the skies for the past 30 years because of John
Boyd. After he retired, he developed a theory of combat that, according to Vice President Dick
Cheney who was Secretary of Defense at the time, was responsible for America’s swift and
decisive victory in the Gulf war. Why did John Boyd’s works have such an influence, even
within the civilian world? Why are they still applicable? Two essential elements of his
strategic approach seem to contribute to their influence. First of all, the attention he gives
to the human’s role, contrary to today’s dominating obsession with technology. Secondly,
the importance of the time factor in determining success – whether attacking an enemy
or entering a new market. This was anything but an ethereal concept to Boyd, who, as a
young fighter pilot, engaged in aerial combat at the end of the Korean War. Serge Gadal,
head of research at the Institut de Stratégie Comparée, explains how this experience was
fundamental. He would later analyze the results and notably conclude that the reason for the
American superiority in aerial combat was essentially due to the capacity of the F-86 Sabre to
transition from one aerial maneuver to another faster than it’s adversary, the MIG-15. This
intuition is directly at the heart of the “OODA Loop” theory.
John Boyd reserves an essential place for the human and his capacity to act and
adapt. As early as the 1960’s, during an assignment at the Pentagon, he conceived the idea
of constructing a lightweight fighter jet which favored maneuverability and agility – what
would eventually become the F-16. Since then, over 4000 F-16’s have been produced,
and John Boyd is considered its “father” along with the Chief Engineer for General Dy-
namics, Harry Hillaker. Later, in the 70’s, Col Boyd actively participated in the Defense
Reform movement, which, contrary to the era’s quantitative approach, pushed to qualita-
tively improve the efficiency of the armed forces. Theoretical works such as Destruction
and Creation (1976) and Patterns of Conflict (1997-1986) attest to his willingness to put
the human back at the heart of strategic thinking: Machines don’t fight wars.Terrain doesn’t
fight wars. Humans fight wars. You must get into the minds of humans.That’s where battles
are won. This conviction puts at the highest place the ability to maneuver, particularly in
an intellectual and psychological sense. For Serge Gadal, Patterns of Conflict constitutes
a veritable theory of a war of movement. If John Boyd drew from strategic classics like
Weekly
06.201206.2012 n°33n°33
In Greek mythology, the
eagle ( , AETOS) is one
of the attributes of Zeus.
Solar icon, an expression of
combativeness and victory,
master of the air and time,
it goes “higher, faster and
farther” and thus incarnates
the attributes of airpower.
The goal of the CESA
publication is to be a catalyst
for intellectual and personal
exchanges between airmen
and all Defense Department
personnel, as well as decision-
makers from all walks of life,
both public and private.
www.cesa.air.defense.gouv.fr
2. Sun Tzu, Jomini and Clausewitz, he also drew inspiration from the Mongolian and Napoleonic
campaigns, and especially the German Blitzkrieg of the Second World War. In a majestic fashion,
he demonstrates the importance of initiative, incertitude, surprise, and operational rhythm in war.
Drawing from a solid understanding of Physics and Chaos Theory, he describes the subtle interac-
tive mechanism between belligerents, formalized in A Discourse on Winning and Losing. This work
encapsulates a series of briefings created in 1977 and then improved upon over the next 10 years,
presented over 1500 times to both civilian and military audiences. As noted in the French defense
magazine Défense et Sécurité Internationale (DSI): Boyd reintroduces Clausewitz, the Prussian who,
above all, was a specialist before the time of non-linear action (through concepts such as the Law of Reci-
procal Action and the fog and friction of war). A champion of mental and organizational agility, the
American airman was able to conceptually get to the core of what determines success.
Time, the key factor to success. The ability to think and act faster than the adversary is the
main idea of John Boyd’s works – and in particular the concept of the “OODA Loop.” Modeled
after aerial combat, the image is that of two adversaries, both continuously implementing their own
OODA loops – the winner being the one who can accomplish the loop faster – thus one speaks of entering
into the adversary’s decision making cycle. (Gadal). Harry Hillaker confirms this: Time is the dominant
parameter. The pilot who goes through the OODA cycle in the shortest time prevails because his opponent
is caught responding to situations that have already changed. Contrary to what certain critics have
written, or interpretations that are too strict, emanating in particular from within the American
military and the 4th
Generation Warfare concept (William Lind), Boyd’s method adapts itself to the
increasing complexity and acceleration of the time factor in the digital age. Time is not a succession
of moments or sequences, but rather how they join together; likewise, the present doesn’t separate
the past from the future, it unites the two. Thus, the different phases proposed by Boyd (Observe,
Orient, Decide, Act) are not connected in a mechanical, indivisible and continuous fashion, but
rather organically, through permanent interaction between the phases and their environment. Agile
individuals and organizations are those who can quickly cross-check and multi-task – no matter
how many “OODA Loops” they are facing head-on.
John Boyd remains a reference for all who have to act in the midst of uncertainty. For those
few who do not make time a constraint to be mastered, but an ally to domesticate. As conceived by
Friedrich Nietzsche in Untimely Meditations: Active thinking involves being able to act outside of the
present, thus against time, and thus acting on time itself, to the benefit (I hope) of the future.
For further reading: Science, Strategy and War. The strategic theory of John Boyd, by Francis P.B. Osinga,
Routledge (London), 328 p., 32,44 €; Boyd: The Fighter Pilot Who Changed the Art of War, by Robert Coram,
Back Bay Books (New York), 504 p., 13,61 €; Certain to Win. The Strategy of John Boyd Applied to Business,
by Chet Richards, Xlibris (Bloomington, USA), 187 p., 16,25 €; John Boyd : de l’énergie spécifique à la guerre
de manoeuvre, by Serge Gadal, Fiche Stratégie n°8 du CESA, http://www.cesa.air.defense.gouv.fr/IMG/pdf/
John_Boyd_.pdf
The OODA cycle
adapts itself to
the complexity
and acceleration
of the time factor
in the digital age.
Extracts
The Importance of a Faster Tempo. Need a fighter that can both lose energy and gain energy more
quickly while out-turning an adversary. In other words, suggests a fighter that can pick and choose enga-
gement opportunities - yet has fast transient (“buttonhook”) characteristics that can be used to either force
an overshoot by an attacker or stay inside a hard turning defender. Idea of fast transients suggests that, in
order to win, we should operate at a faster tempo or rhythm than our adversaries - or, better yet, get inside
adversary’s observation-orientation-decision-action time cycle or loop. Why? Such activity will make us
appear ambiguous (unpredictable) thereby generate confusion and disorder among our adversaries - since
our adversaries will be unable to generate mental images or pictures that agree with the menacing as
well as faster transient rhythm or patterns they are competing against. (John Boyd, Patterns of Conflict,
http://www.dnipogo.org/boyd/patterns.ppt)
The Art of Success. Appear to be an unsolvable cryptogram while operating in a directed way to
penetrate adversary vulnerabilities and weaknesses in order to isolate him from his allies, pull him apart,
and collapse his will to resist. Yet shape or influence events so that we not only magnify our spirit and
strength but also influence potential adversaries as well as the uncommitted so that they are drawn toward
our philosophy and are empathetic toward our success. (ibid.)
To be ‘Certain to Win’. Compress own time and stretch-out adversary time; Generate unequal
distributions as basis to focus moral-mental-physical effort for local superiority and decisive leverage;
Diminish own friction (or entropy) and magnify adversary friction (or entropy); Operate inside adversa-
ry’s observation-orientation-decision-action loops or get inside his mind-time-space; Penetrate adversary
organism and bring about his collapse; Amplify our spirit and strength, drain-away adversaries’ and
attract the uncommitted. (ibid.)
AETOS
A CESA publication
Centre d’études
stratégiques aérospatiales
1 place Joffre
75700 Paris SP 07 - BP 43
www.cesa.air.defense.gouv.fr
Publishing Director:
Colonel Olivier Erschens
ISSN 2258-5796
Contact:
olivier.erschens@inet.air.defense.gouv.fr
Tél : 01 44 42 83 95
To Receive AETOS:
c2.ds.cesa@inet.air.defense.gouv.fr
The importance
of initiative,
incertitude,
surprise, and
operational
rhythm in war...