SlideShare a Scribd company logo
An efficient advertizing strategy is key to the success of a start-up.
Follow these steps to formulate a successful advertizing
strategy for your start-up.
Advertizing
Strategy for A
Start-Up
Set Goals: The goals may be defined by what you want
to achieve such as raise brand awareness, acquire new
customers, etc.
Define Target Audience: Define the audience for your
campaign by including factors such as age, gender,
location, income, etc.
Market Placement: Understand the demand and supply
analytics of the market and place your products
effectively in comparison to your competitors.
Determine Budget: Create your marketing budget after
considering your operational costs and revenue
forecasts.
Email
Social Media
Content Marketing
Offline Marketing
Business Website
Set advertizing KPIs
Test Results Against KPIs
Use Effective Analytical Tools
Make Necessary Changes & Repeat Process
Choose Right Channels To Reach Your Audience
Measure The Success of Advertizing Strategy
Outline
The
Strategy
www.killeenchamber.com
Greater Killeen Chamber of Commerce
One Santa Fe Plaza Drive
PO Box 548
Killeen, TX 76541
Phone: (254) 526 - 9551

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Advertizing Strategy for A Start-Up

  • 1. An efficient advertizing strategy is key to the success of a start-up. Follow these steps to formulate a successful advertizing strategy for your start-up. Advertizing Strategy for A Start-Up Set Goals: The goals may be defined by what you want to achieve such as raise brand awareness, acquire new customers, etc. Define Target Audience: Define the audience for your campaign by including factors such as age, gender, location, income, etc. Market Placement: Understand the demand and supply analytics of the market and place your products effectively in comparison to your competitors. Determine Budget: Create your marketing budget after considering your operational costs and revenue forecasts. Email Social Media Content Marketing Offline Marketing Business Website Set advertizing KPIs Test Results Against KPIs Use Effective Analytical Tools Make Necessary Changes & Repeat Process Choose Right Channels To Reach Your Audience Measure The Success of Advertizing Strategy Outline The Strategy www.killeenchamber.com Greater Killeen Chamber of Commerce One Santa Fe Plaza Drive PO Box 548 Killeen, TX 76541 Phone: (254) 526 - 9551