The document provides instructions for two multiple choice tests on advertising concepts. The first test contains 30 multiple choice questions testing definitions and key aspects of advertising. The second test contains 30 true/false questions also testing advertising fundamentals. Students are instructed to score themselves on each test out of 30 and combine their scores out of 60 total.

2. INSTRUCTIONS
There will be two tests. Each will be of 30 Multiple Choice
Questions. Second test will be fully a true or false test. So, first
value yourself out of 30 in test 1. Do the same with test 2. Finally
combine your marks and value yourself out of 60. First think of
the answer in mind and then listen it when it is told. For each
correct answer give yourself 1 mark. For each wrong answer or
unattempted question give 0. Wish you a goodluck.

4. LET'S TAKE A TEST-1
1. ___ refers to paid form of non- personal presentation and
promotion of ideas, goods and services by an identified sponsor.
A. Advertising. B. Publicity.
C. Sales Promotion. D. None of these.
2. The word Advertising comes from the Latin word_____.
A. Adventus. B. Advertere.
C. Adventura. D. None of these.

5. LET'S TAKE A TEST-1
3. Advertising is an element of ________.
A. Place mix. B. Market Mix.
C. Promotion mix. D. None of these.
4. Idea Advertising includes ____ as an example.
A. Anti drugs Campaign. B. Bank Promotion
Campaign.
C. Hotel Services. D. None of these.

6. LET'S TAKE A TEST-1
5. ____ bought out the first ever printed ad in the form of handbill
in 1477.
A. William Gates. B. William Caxton.
C. William Taylor. D. None of these.
6. ____ is the first newspaper in India.
A. Times of India. B. Hindustan Times.
C. Bengal Gazette. D. None of these.

7. LET'S TAKE A TEST-1
7. The first radio ad in USA was aired in 1921 for ______.
A. Queensboro Corporation. B. Hershey Chocolates.
C. Coca Cola. D. None of these.
8. ASCI was set up in _______.
A. 1947. B. 1985.
C. 1925. D. None of these.

8. LET'S TAKE A TEST-1
9. ____ form of advertising appeared in pre-printing period.
A. Radio. B. Television.
C. Town Criers. D. None of these.
10. ____ is the oldest ad agency in India.
A. B. Dattaram and Company. B. L. R. Swami.
C. Bomas Limited. D. None of these.

9. LET'S TAKE A TEST-1
11. ____ invented the movable form of printing press in 15th
Century.
A. William Caxton. B. Gutenberg.
C. Volney Palmer. D. None of these.
12. The first acknowledged ad agency was set up by ___ in
England.
A. William Caxton. B. William Smith.
C. William Taylor. D. None of these.

10. LET'S TAKE A TEST-1
13. _____ invented the commercially viable television.
A. John Baird. B. John Lennon.
C. John McEnroe. D. None of these.
14. The main objective of advertising is to create ________.
A. Brand Image. B. Awareness.
C. Brand Loyalty. D. None of these.

11. LET'S TAKE A TEST-1
15. Brand Image is the ____ of the brand in the minds of target
customers.
A. Vision. B. Proposition.
C. Perception. D. None of these.
16. _______ is a form of mass communication that can be used to
promote products through news and articles in the media.
A. Publicity. B. Advertising.
C. Public Relations. D. None of these.

12. LET'S TAKE A TEST-1
17. ____ involves face to face communication between the
representative and the prospective buyer.
A. Publicity. B. Personal Selling.
C. Public Relations. D. None of these.
18. ____ advertising is undertaken to obtain immediate response
from target audience.
A. Indirect Action. B. Selective.
C. Direct Action. D. None of these.

13. LET'S TAKE A TEST-1
19. ____ advertising is also called as Corporate Image
Advertising.
A. Institutional. B. Advocacy.
C. Primary. D. None of these.
20. _____ advertising is undertaken by manufacturers of consumer
goods.
A. Trade. B. Cosumer.
C. Industrial. D. None of these.

14. LET'S TAKE A TEST-1
21. In ______, presentation of goods and services is made before
customers for selling the product.
A. Publicity. B. Personal Selling.
C. Sales Promotion. D. None of these.
22. News releases and press conferences are tools of _______.
A. Sales Promotion. B. Public Relations.
C. Direct Market. D. None of these.

15. LET'S TAKE A TEST-1
23. ____ means offering monetary support in return for agreed
benefits.
A. Publicity. B. Sponsorship.
C. Advertising. D. None of these.
24. Telemarketing is a form of _____.
A. Direct Marketing. B. Public Relations.
C. Sponsorship. D. None of these.

16. LET'S TAKE A TEST-1
25. ____ is a paid form of mass communication.
A. Advertising. B. Publicity.
C. Salesmanship. D. None of these.
26. _____ manages reputation of an organisation.
A. Direct Marketing. B. Public Relations.
C. Sales Promotion. D. None of these.

17. LET'S TAKE A TEST-1
27. ____ is the recipient of advertising message.
A. Target Audience. B. Advertiser.
C. Free lancer. D. None of these.
28. Retailers opening in local areas generally undertake ______
Advertising.
A. Local. B. National.
C. Global. D. None of these.

18. LET'S TAKE A TEST-1
29. _____ advertising is aimed at channel members.
A. Consumer. B. Trade.
C. Professional. D. None of these.
30. ____ advertising creates generic demand for products.
A. Social. B. Primary.
C. Selective. D. None of these.

19. LET'S TAKE A TEST-2
1. Advertising is unpaid form of non personal presentation and
promotion of ideas, goods and services by an identified sponsor.
The statement is ____.
A. True. B. False.
2. Advertising of ideas is not relevant in today's advertising
world. The statement is ____.
A. True. B. False.
3. Advertising does not require creativity. The statement is ____.
A. True. B. False.

20. LET'S TAKE A TEST-2
4. Advertising is an element of product mix.The statement is
____.
A. True. B. False.
5. Advertising and publicity are synonymous. The statement is __.
A. True. B. False.
6. Advertising is not applicable to social organisations. The
statement is ____.
A. True. B. False.

21. LET'S TAKE A TEST-2
7. Advertising on TV is one of the oldest forms of advertising.The
statement is ____.
A. True. B. False.
8. English language television channels have the highest channel
shows in India. The statement is ____.
A. True. B. False.
9. Publicity does not create confidence in the minds of the
audience. The statement is ____.
A. True. B. False.

22. LET'S TAKE A TEST-2
10. Consumer advertising is directed towards the industrial buyers
to produce consumer goods. The statement is ____.
A. True. B. False.
11. Professional Advertising influences professional traders. The
statement is ____.
A. True. B. False.
12. Retentive Advertising is undertaken to remind the customers
of company's products. The statement is ____.
A. True. B. False.

23. LET'S TAKE A TEST-2
13. Nowadays, advertisers need to create top of mind awareness.
The statement is ____.
A. True. B. False.
14. Primary Advertising is also known as generic advertising. The
statement is ____.
A. True. B. False.
15. Advertising promotes ideas, goods and services. The
statement is ____.
A. True. B. False.

24. LET'S TAKE A TEST-2
16. IMC is a continuous activity. The statement is ____.
A. True. B. False.
17. IMC influences diverse groups. The statement is ____.
A. True. B. False.
18. Marketers develop IMC to develop brand image. The
statement is ____.
A. True. B. False.

25. LET'S TAKE A TEST-2
19. Local advertising is also known as retail advertising. The
statement is ____.
A. True. B. False.
20. The response expected under national advertising is 'buy my
brand.' The statement is ____.
A. True. B. False.
21. Salesmanship is a means of mass comunication. The
statement is ____.
A. True. B. False.

26. LET'S TAKE A TEST-2
22. Advertising plays an important role in brand building. The
statement is ____.
A. True. B. False.
23. Publicity is a tool of IMC. The statement is ____.
A. True. B. False.
24. Sales promotion techniques benefits in the long term. The
statement is ____.
A. True. B. False.

27. LET'S TAKE A TEST-2
25. Telemarketing is a form of direct marketing. The statement is
____.
A. True. B. False.
26. Elements of IMC work as a unified force.The statement is
____.
A. True. B. False.
27. Advertising is personal in nature. The statement is ____.
A. True. B. False.

28. LET'S TAKE A TEST-2
28. Only goods are advertised for. The statement is ____.
A. True. B. False.
29. Advertising is a means of mass communication. The statement
is ____.
A. True. B. False.
30. Advertising is non-persuasive in nature. The statement is
____.
A. True. B. False.