SlideShare a Scribd company logo
Advertisementsurvey
on coca- cola
A - 16 Shailesh Kamble
SHETH N.K.T.T COLLEGE
OF COMMERCE
shaileshkamble
Thank you all to be present here, without any further due
lets get started…
— JAMESQUINCEY,COCA-COLACEO
“We’ve got to try things. Not all of them
will work. We don’t need to get too upset
when we have failures. We need to learn,
move on and reinvent.”
ABOUT US
01
Quick overview of the
company
MARKET ANALYSIS
03
Market analysis of
company
GOALS & STRATEGY
02
Specific goal to be carried
out
BUDGET
04
Budget defined by the
company
TABLEOF CONTENTS
ABOUTUS
01
Quick overview, walkthrough of the company.
OUR COMPANY
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola
Company. In 2013, Coke products were sold in over 200 countries worldwide, with
consumers drinking more than 1.8 billion company beverage servings each day.
Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States
corporations by total revenue. Based on Interbrand's "best global brand" study of
2020, Coca-Cola is the world's sixth most valuable brand.
ABOUT THE
PRODUCT
On May 8, 1886, Dr. John Pemberton served the world’s first
Coca-Cola at Jacobs' Pharmacy in Atlanta, Ga. From that one
iconic drink, we’ve evolved into a total beverage company.
More than 1.9 billion servings of our drinks are enjoyed in
more than 200 countries each day. And it’s the 700,000
individuals employed by The Coca-Cola Company and 225+
bottling partners that help to deliver refreshment across the
globe
OURGOALS
refresh the world
Coca cola’s authentic taste
refreshesh your whole mood.
make a difference
Coke’s aim is to make
economical as well as
enviornmental difference in
society
Spreading optimism
Spreading optimism is main
aim of coca cola.
WHATSETSUSAPART?
commitment
creativity
We are committed to deliver the
same taste as it was in 1899.
Coke always comes with new
creativity through advertising
campain.
MARKETanalysisrevenue
North america
Almost 34.1% revenue
Bottling investments
18.6% of revenue is used on bottling.
Europe, middleeast & africa
They generate 17% of total earnings
asiapacific
It is 3rd most revenue generated location
Latin america
10.7% is generated from latin america
Global ventures
Global ventures accounts 7.3%
revenue
corporate
Corporate generates .2% revenue
BUDGETof cocacola
o CocaCola annual/quarterly operating expenses history and growth rate from 2010 to 2022. Operating
expenses can be defined as the sum of all operating expenses for the given industry.CocaCola operating
expenses for the quarter ending December 31, 2022 were $8.050B, a 3.31% increase year-over-year.
o CocaCola operating expenses for the twelve months ending December 31, 2022 were $32.095B, a 13.22%
increase year-over-year.
o CocaCola annual operating expenses for 2022 were $32.095B, a 13.22% increase from 2021.
o CocaCola annual operating expenses for 2021 were $28.347B, a 18.03% increase from 2020.
o CocaCola annual operating expenses for 2020 were $24.017B, a 11.64% decline from 2019
thanks!

More Related Content

Similar to Advertising MK Campaign by Slidesgo.pptx

review Coca cola company
 review Coca cola company review Coca cola company
review Coca cola company
Mahmudur Rahman
 
Coca cola marketing plan
Coca cola marketing planCoca cola marketing plan
Coca cola marketing planAngelyn Ablihan
 
Marketing plan for coca cola company by TUF students
Marketing plan for coca cola company by TUF studentsMarketing plan for coca cola company by TUF students
Marketing plan for coca cola company by TUF students
Noor Afzal
 
Project report on coca cola marketing mix
Project report on coca cola marketing mixProject report on coca cola marketing mix
Project report on coca cola marketing mixNIRMAL PALA
 
COCA COLA COMPANYIntroductionCoca cola is the larges.docx
COCA COLA COMPANYIntroductionCoca cola is the larges.docxCOCA COLA COMPANYIntroductionCoca cola is the larges.docx
COCA COLA COMPANYIntroductionCoca cola is the larges.docx
monicafrancis71118
 
coka cola SLIDESHARE.pptx
coka cola SLIDESHARE.pptxcoka cola SLIDESHARE.pptx
coka cola SLIDESHARE.pptx
ChetanKumar137305
 
Marketing plan by amdad and annie
Marketing plan by amdad and annie Marketing plan by amdad and annie
Marketing plan by amdad and annie
Facebook
 
Coca Cola Income Statement
Coca Cola Income StatementCoca Cola Income Statement
Coca Cola Income Statement
Susan Kennedy
 
1634 COMC 18 .pptx
1634 COMC 18 .pptx1634 COMC 18 .pptx
1634 COMC 18 .pptx
KuldipSharma14
 
Business proposal
Business proposalBusiness proposal
Business proposal
Rajesh Patel
 
Case Study Of The Coca Cola Company And Coca-Cola FEMA
Case Study Of The Coca Cola Company And Coca-Cola FEMACase Study Of The Coca Cola Company And Coca-Cola FEMA
Case Study Of The Coca Cola Company And Coca-Cola FEMA
Sharon Lee
 
IntroductionTeam 9 Consulting will be working with Coca-Cola t.docx
IntroductionTeam 9 Consulting will be working with Coca-Cola t.docxIntroductionTeam 9 Consulting will be working with Coca-Cola t.docx
IntroductionTeam 9 Consulting will be working with Coca-Cola t.docx
normanibarber20063
 
Coca-Cola Wars
Coca-Cola WarsCoca-Cola Wars
Coca-Cola Wars
Jessica Deakin
 
Globalisation And The Coca-Cola Company
Globalisation And The Coca-Cola CompanyGlobalisation And The Coca-Cola Company
Globalisation And The Coca-Cola Company
Karen Gilchrist
 
Markering strategies of coka cola company
Markering strategies of coka cola companyMarkering strategies of coka cola company
Markering strategies of coka cola company
Tharushika Ruwangi
 
Case study on a coca-cola
Case study on a coca-cola Case study on a coca-cola
Case study on a coca-cola
Siddhu Sonar
 
Coca cola
Coca colaCoca cola
Coca cola
Saman Warring
 
Departmentation by Product
Departmentation by Product Departmentation by Product
Departmentation by Product
nawal16
 
Coca Cola
Coca ColaCoca Cola
Coca Cola
Habib Rehman
 
Marketing management : Marketing Environment
Marketing management : Marketing EnvironmentMarketing management : Marketing Environment
Marketing management : Marketing Environment
Tannu Bhatnagar
 

Similar to Advertising MK Campaign by Slidesgo.pptx (20)

review Coca cola company
 review Coca cola company review Coca cola company
review Coca cola company
 
Coca cola marketing plan
Coca cola marketing planCoca cola marketing plan
Coca cola marketing plan
 
Marketing plan for coca cola company by TUF students
Marketing plan for coca cola company by TUF studentsMarketing plan for coca cola company by TUF students
Marketing plan for coca cola company by TUF students
 
Project report on coca cola marketing mix
Project report on coca cola marketing mixProject report on coca cola marketing mix
Project report on coca cola marketing mix
 
COCA COLA COMPANYIntroductionCoca cola is the larges.docx
COCA COLA COMPANYIntroductionCoca cola is the larges.docxCOCA COLA COMPANYIntroductionCoca cola is the larges.docx
COCA COLA COMPANYIntroductionCoca cola is the larges.docx
 
coka cola SLIDESHARE.pptx
coka cola SLIDESHARE.pptxcoka cola SLIDESHARE.pptx
coka cola SLIDESHARE.pptx
 
Marketing plan by amdad and annie
Marketing plan by amdad and annie Marketing plan by amdad and annie
Marketing plan by amdad and annie
 
Coca Cola Income Statement
Coca Cola Income StatementCoca Cola Income Statement
Coca Cola Income Statement
 
1634 COMC 18 .pptx
1634 COMC 18 .pptx1634 COMC 18 .pptx
1634 COMC 18 .pptx
 
Business proposal
Business proposalBusiness proposal
Business proposal
 
Case Study Of The Coca Cola Company And Coca-Cola FEMA
Case Study Of The Coca Cola Company And Coca-Cola FEMACase Study Of The Coca Cola Company And Coca-Cola FEMA
Case Study Of The Coca Cola Company And Coca-Cola FEMA
 
IntroductionTeam 9 Consulting will be working with Coca-Cola t.docx
IntroductionTeam 9 Consulting will be working with Coca-Cola t.docxIntroductionTeam 9 Consulting will be working with Coca-Cola t.docx
IntroductionTeam 9 Consulting will be working with Coca-Cola t.docx
 
Coca-Cola Wars
Coca-Cola WarsCoca-Cola Wars
Coca-Cola Wars
 
Globalisation And The Coca-Cola Company
Globalisation And The Coca-Cola CompanyGlobalisation And The Coca-Cola Company
Globalisation And The Coca-Cola Company
 
Markering strategies of coka cola company
Markering strategies of coka cola companyMarkering strategies of coka cola company
Markering strategies of coka cola company
 
Case study on a coca-cola
Case study on a coca-cola Case study on a coca-cola
Case study on a coca-cola
 
Coca cola
Coca colaCoca cola
Coca cola
 
Departmentation by Product
Departmentation by Product Departmentation by Product
Departmentation by Product
 
Coca Cola
Coca ColaCoca Cola
Coca Cola
 
Marketing management : Marketing Environment
Marketing management : Marketing EnvironmentMarketing management : Marketing Environment
Marketing management : Marketing Environment
 

Recently uploaded

一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
slg6lamcq
 
The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...
jerlynmaetalle
 
SOCRadar Germany 2024 Threat Landscape Report
SOCRadar Germany 2024 Threat Landscape ReportSOCRadar Germany 2024 Threat Landscape Report
SOCRadar Germany 2024 Threat Landscape Report
SOCRadar
 
1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx
1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx
1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx
Tiktokethiodaily
 
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
vcaxypu
 
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
oz8q3jxlp
 
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdfSample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
Linda486226
 
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
ewymefz
 
Malana- Gimlet Market Analysis (Portfolio 2)
Malana- Gimlet Market Analysis (Portfolio 2)Malana- Gimlet Market Analysis (Portfolio 2)
Malana- Gimlet Market Analysis (Portfolio 2)
TravisMalana
 
一比一原版(TWU毕业证)西三一大学毕业证成绩单
一比一原版(TWU毕业证)西三一大学毕业证成绩单一比一原版(TWU毕业证)西三一大学毕业证成绩单
一比一原版(TWU毕业证)西三一大学毕业证成绩单
ocavb
 
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdfCh03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
haila53
 
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
ewymefz
 
一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单
ewymefz
 
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Subhajit Sahu
 
Opendatabay - Open Data Marketplace.pptx
Opendatabay - Open Data Marketplace.pptxOpendatabay - Open Data Marketplace.pptx
Opendatabay - Open Data Marketplace.pptx
Opendatabay
 
一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单
enxupq
 
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...
Subhajit Sahu
 
Empowering Data Analytics Ecosystem.pptx
Empowering Data Analytics Ecosystem.pptxEmpowering Data Analytics Ecosystem.pptx
Empowering Data Analytics Ecosystem.pptx
benishzehra469
 
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
ewymefz
 
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
ewymefz
 

Recently uploaded (20)

一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
 
The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...
 
SOCRadar Germany 2024 Threat Landscape Report
SOCRadar Germany 2024 Threat Landscape ReportSOCRadar Germany 2024 Threat Landscape Report
SOCRadar Germany 2024 Threat Landscape Report
 
1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx
1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx
1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx
 
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
 
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
 
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdfSample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
 
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
 
Malana- Gimlet Market Analysis (Portfolio 2)
Malana- Gimlet Market Analysis (Portfolio 2)Malana- Gimlet Market Analysis (Portfolio 2)
Malana- Gimlet Market Analysis (Portfolio 2)
 
一比一原版(TWU毕业证)西三一大学毕业证成绩单
一比一原版(TWU毕业证)西三一大学毕业证成绩单一比一原版(TWU毕业证)西三一大学毕业证成绩单
一比一原版(TWU毕业证)西三一大学毕业证成绩单
 
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdfCh03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
 
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
 
一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单
 
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
 
Opendatabay - Open Data Marketplace.pptx
Opendatabay - Open Data Marketplace.pptxOpendatabay - Open Data Marketplace.pptx
Opendatabay - Open Data Marketplace.pptx
 
一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单
 
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...
 
Empowering Data Analytics Ecosystem.pptx
Empowering Data Analytics Ecosystem.pptxEmpowering Data Analytics Ecosystem.pptx
Empowering Data Analytics Ecosystem.pptx
 
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
 
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
 

Advertising MK Campaign by Slidesgo.pptx

  • 1. Advertisementsurvey on coca- cola A - 16 Shailesh Kamble SHETH N.K.T.T COLLEGE OF COMMERCE
  • 2. shaileshkamble Thank you all to be present here, without any further due lets get started…
  • 3. — JAMESQUINCEY,COCA-COLACEO “We’ve got to try things. Not all of them will work. We don’t need to get too upset when we have failures. We need to learn, move on and reinvent.”
  • 4. ABOUT US 01 Quick overview of the company MARKET ANALYSIS 03 Market analysis of company GOALS & STRATEGY 02 Specific goal to be carried out BUDGET 04 Budget defined by the company TABLEOF CONTENTS
  • 6. OUR COMPANY Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2020, Coca-Cola is the world's sixth most valuable brand.
  • 7. ABOUT THE PRODUCT On May 8, 1886, Dr. John Pemberton served the world’s first Coca-Cola at Jacobs' Pharmacy in Atlanta, Ga. From that one iconic drink, we’ve evolved into a total beverage company. More than 1.9 billion servings of our drinks are enjoyed in more than 200 countries each day. And it’s the 700,000 individuals employed by The Coca-Cola Company and 225+ bottling partners that help to deliver refreshment across the globe
  • 8. OURGOALS refresh the world Coca cola’s authentic taste refreshesh your whole mood. make a difference Coke’s aim is to make economical as well as enviornmental difference in society Spreading optimism Spreading optimism is main aim of coca cola.
  • 9. WHATSETSUSAPART? commitment creativity We are committed to deliver the same taste as it was in 1899. Coke always comes with new creativity through advertising campain.
  • 10. MARKETanalysisrevenue North america Almost 34.1% revenue Bottling investments 18.6% of revenue is used on bottling. Europe, middleeast & africa They generate 17% of total earnings asiapacific It is 3rd most revenue generated location Latin america 10.7% is generated from latin america Global ventures Global ventures accounts 7.3% revenue corporate Corporate generates .2% revenue
  • 11. BUDGETof cocacola o CocaCola annual/quarterly operating expenses history and growth rate from 2010 to 2022. Operating expenses can be defined as the sum of all operating expenses for the given industry.CocaCola operating expenses for the quarter ending December 31, 2022 were $8.050B, a 3.31% increase year-over-year. o CocaCola operating expenses for the twelve months ending December 31, 2022 were $32.095B, a 13.22% increase year-over-year. o CocaCola annual operating expenses for 2022 were $32.095B, a 13.22% increase from 2021. o CocaCola annual operating expenses for 2021 were $28.347B, a 18.03% increase from 2020. o CocaCola annual operating expenses for 2020 were $24.017B, a 11.64% decline from 2019