Orange positions itself around popular activities like movies, football, and music to associate their brand with enjoyment and leisure. They offer promotions like free movie tickets and sponsoring Liverpool Football Club to increase visibility. Orange advertises widely through various media channels like newspapers, magazines, TV, buses, and online to reach as many people as possible and ensure their brand is top of mind.

1. Advertising
How to sell oranges
Peter Loader @ TLT1 of 7
orangeTM

2. Orange links itself to things we
like to do, so that when we do
them we think of Orange. Even if
they are not there!
orangeTM
Peter Loader @ TLT2 of 7
Orange wants to be your friend!

3. What does everyone love?
Everyone loves movies, so Orange let us go for free.
Peter Loader @ TLT3 of 7

4. What does everyone love?
Everyone loves Football, so Orange sponsors Liverpool.
Liverpool (the greatest football
team ever) is sponsored by Orange
Arsenal
Peter Loader @ TLT4 of 7

5. What does everyone love?
Everyone loves music.
So Orange have special offers to music
events.
Peter Loader @ TLT5 of 7

6. How Orange advertises
Peter Loader @ TLT6 of 7
Orange advertises in
Newspapers
Magazines
On TV
On buses
The Internet
In the post
Anywhere else?

7. Orange is everywhere!
Peter Loader @ TLT7 of 7
everywhere!
everywhere!
everyw
here!
everywhere!
everywhere! everywhere
rywhere! ere!
everywhere!
here!
So you will never forget them!

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