This document is an advertisement proposal for the Fair Oaks mall in Fairfax, VA. The proposal notes that the mall attracts a middle to high class, suburban crowd. It suggests placing an image of an obese woman in the background of the ad, with statistics about the US obesity rate and messages encouraging walking. The target audience is women, who are statistically more likely to be obese, and the goal is to motivate people to get active and combat obesity rates.

1. Advertisement Proposal
Janel Taylor

2. Original Advertisement

3. Observations
The location is the Fair Oaks mall in Fairfax, VA.
There is foot traffic. The mall is a melting pot.
Fair Oaks mall in particular attracts people of
middle/high class. The area is extremely
suburban.

4. Reasoning
The reason I picked this is because the United
States high obesity rate is 35.7%. I am going to
place an obese woman in the background as if
their looking out the window at the woman
walking. I will also add the statistic (above)
and “Go Walk”, “ Go Like Never Before”. The
target audience is women because they are
statistaclly more obese then men. I think
people that encounter my work will be
motivated.

5. Rough Draft