This document analyzes a Mars bar television advertisement from 2012 that uses a football narrative. The ad shows the England goalkeeper getting injured during a penalty shootout against Holland. A casual fan eating a Mars bar then runs onto the field to become the replacement goalkeeper. He proceeds to save several goals, helping England win the match. The ad aims to convey that eating a Mars bar can give one the confidence to "play your part for England." It targets both football fans and general chocolate eaters by leveraging celebrity footballers and a relatable underdog story. Natural sounds of a football match were incorporated to enhance the realism.