Advantech introduced its digital signage platforms and solutions. It provides PC-based media players, open pluggable system modules, and all-in-one touch computers for digital signage applications. It also offers software support for various operating systems. Advantech aims to provide flexible and customizable solutions that meet different customer needs in industries such as transportation, retail, education, and healthcare. Its global services network supports customers worldwide.

1. Gavin Lee
Advantech Co., Ltd.
Mar. 28, 2012
Advantech Intelligent Services
Digital Signage Introduction

2. Company Profile

3. Fact Sheet
Established in: May 1983
Public Listed in: December 1999
Bloomberg Ticker : 2395 TT MSCI composite
Market Cap : US$ 1.5 Billion
CEO: K.C. Liu
Worldwide Employees: 5,318 ( 1,738 in Taiwan)
World Standing IPC: #1 @25.5% market-share

4. The Worldwide Industrial PC Market

5. Revenue & Growth Trends
Revenue
in
millions,
USD
231
249
282
334
373
452
482
523
444
696
0
100
200
300
400
500
600
700
800
900
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Revenue
Year 2001-2011
Y2010
+51%
USD 696M
Y2011
Target
+19%

6. Worldwide Presence
Truly Global & Truly Local – in 22 countries and 72 cities
RMA center for Europe / Russia

7. Advantech Industrial Automation
Open Automation, Boundless Integration

9. Signage Player
Interactive Signage
Station
iKiosk iReception iSignage
Interactive Digital Signage

10. The Three Types of the Networks

11. Solution Strategy Spectrum
Broadcasting
• Signage media
player
• Various signals
input and high
resolution output
• Cost-effective
platform
• Easy mounting
solution
Interactive
• Large format
display
• Turnkey all-in-one
design (Signage
Kiosk)
• Vandal-proof
• Audience detection
• High resolution and
response T/S (multi-
touch)
Transaction
• NFC for mobile
signage scenario
• Royalty and self-
service I/O
peripherals
• Security and
Remote
management
Cloud Signage
• WWAN
• PaaS/SaaS with
Cloud computing
• Media-on-Demand
• Virtual interactivity
• Appliance
readymade (App &
I/O)

12. PC-based media
player
• Value & compact platform
• Advanced graphic
performance platform
• High computing/ Mini-ITX
platform
Open Pluggable
System Module
• Slot-in, Inter-changeable
player module
• Graphic performance
platform (developing)
• High computing (future)
Advantech Digital Signage Platform Offerings:

13. ARK-DS520 ION2-based Digital Signage Platform
 Intel Atom D525/N455 + ICH8M
 nVidia GT 218 + VRAM 256/512 MB
 2x 2GB DDR3 SO-DIMM 667MHz
 Detailed spec from datasheet
 Form-factor: 5 ¼” chassis
ARK-DS762 3rd
gen i7 High Performance PC
 Intel Core i7 3rd Gen + QM77
 nVidia GT 218 + VRAM 256/512 MB
 Up to 16GB DDR3 RAM
 Detailed spec from datasheet

14. Open Pluggable Specification (OPS)
ARK-DS220 ARK-DS262
CPU Intel Atom D525 Intel Core i7-3555LE
RAM Max. 4GB DDR3 Max.16GB DDR3
Graphics GT218 512MB Integrated Graphics
Display HDMI/VGA HDMI
I/O Refer datasheet Refer datasheet
Op. Temp. -0 ~40℃ -20 ~50℃
Position Entry Level High Performance

15. HIT Box Computer
HIT-
BOX
Developing Planning
Available
Fanless
•Intel ATOM Cedar Trail (D2550, 2.13GHz)
•Wi-Fi/TV Tuner/CFast/HD
•Support up to 720P/1080P
•Dual Display of HDMI / VGA
•Support WiDi
• Lanx2, Comx2, USBx4
•EN 60601-1 / UL 60601-1
HIT-B01 (Cedar Trail: D2550)
•Intel i3 2340UE (1.3GHz) / i7 2610UE (1.5GHz)
•Wi-Fi/TV Tuner/CFast/HD
•Support up to 720P/1080P
•Dual Display of HDMI / VGA
•Support WiDi
• Lanx2, Comx2, USBx4
•EN 60601-1 / UL 60601-1
HIT-B02 (Sandy Bridge i3, i7)
Q4.12 Q4.‘12

16. HIB-BOX Design Features
WiDi
Full HD
WiFi
WiFi
Video/Audio signal transfer by wireless
 WiDi leverage WiFi infrastructure, no extra cost
 Full HD Resolution
5.1 Audio Channel for providing surrounded
home theater enjoyment
 Easy Deployment, really wireless
Intel WiDi

17. Solution Strategy Spectrum
Broadcasting
• Signage media
player
• Various signals
input and high
resolution output
• Cost-effective
platform
• Easy mounting
solution
Interactive
• Large format
display
• Turnkey all-in-one
design (Signage
Kiosk)
• Vandal-proof
• Audience detection
• High resolution and
response T/S (multi-
touch)
Transaction
• NFC for mobile
signage scenario
• Royalty and self-
service I/O
peripherals
• Security and
Remote
management
Cloud Signage
• WWAN
• PaaS/SaaS with
Cloud computing
• Media-on-Demand
• Virtual interactivity
• Appliance
readymade (App &
I/O)

18. UTC iService Touch Computer Roadmap
Developing Planning
Available
Fanless
HIT-W121
UTC-515
• 15.6 ” wide Screen by ATOM D525
•Multi-Touch / Resistive / Pure Glass
•Peripherals as RFID/CCD/Barcode/MSR
•Light Weight/Flexible mounting VESA 75
UTC-520 A/B/C
•21.5” Wide Screen by AMD-G / Cedar Trail / ivy Bridge
•MIO inside, 5250 / 5270 / 5290
•Truly Flat, Multi-Touch / Resistive / Pure Glass
•Aluminum enclosure, High Brightness option (>400 nits)
•Peripherals as RFID/CCD/Barcode/Smart Card/MSR
MP 2012
UTC-515 A/B/C
•15.6” Wide Screen by AMD-G / Cedar Trail / ivy Bridge
•MIO inside, 5250 / 5270 / 5290
•Truly Flat, Multi-Touch / Resistive / Pure Glass
•Aluminum enclosure, High Brightness option (>400 nits)
•Peripherals as RFID/CCD/Barcode/Smart Card/MSR
UTC-532 A/B/C
•32” Wide Screen by AMD-G / Cedar Trail / ivy Bridge
•MIO inside, 5250 / 5270 / 5290
•Truly Flat, Multi-Touch / Pure Glass
•Aluminum enclosure, High Brightness option (>400 nits)
•Peripherals as RFID/CCD/Barcode/Smart Card/MSR
UTC-512 A/B
•11.6” Wide Screen by ATOM D510 / AMD T40E
•Truly Flat, Truly Flat T/S / Pure Glass
•Light / Proximity sensor built-in
•Various I/O as COM/LAN/DIDO
•VESA / Panel Mount / in-Wall Support
UTC-520
• 21.5 ” wide Screen by ATOM D510
•Multi-Touch / Resistive / Pure Glass
•Peripherals as RFID/CCD/Barcode/MSR
•Light Weight/Flexible mounting VESA 75
03‘12
03‘12
04‘12
04‘12
• 10.1 ” wide LCD (1024 x 600) with
Intel Atom Z530 1.6GHz
• Resistive Touch /DDR2 x 1 (2GB max)
• Plastic housing/ Capacitive Hotkey
• Flexible mounting
• WiFi / Camera / Label / Medical
(option)
UTC-W101

19. UTC Series Overview
UTC-515 / 520
Innovation : Side Groove design
Slim type, Stylish design
IP54/ NEMA 4
16:9 True Flat Panel Design

20. UTC-515ABC / 520ABC/532ABC (Rich IO )
UTC Series Overview (New Generation)
•DC Jack
•LAN x 2
•VGA x 1
•HDMI x 1
•Power Switch
•Audio in/out x1
•COM x 3
•USB x 4
•VESA

21. UTC SW Support
Operating System Support
UTC supports not only Microsoft based OS: XP Pro, Windows 7, Windows Embedded
Standard 7, but also Linux based OS – Ubuntu & Fedora and Andriod
UTC-520
UTC-515

22. Conventional LCD Panel (2)
Fingernail (2.5)
Copper Coin (3.5)
Tooth (5)
Projective T/S (7)
Diamond (10)
Knife (5.5)
MOH’
Hardness
Rating
Advantages
Excellent Light Transmittance 90 %
7H Hardness for better Durability
Ruggedness

23. UTC-500 Stands

24. UTC Peripherals- Modulize Design Developing Planning
Available
• 2M camera module
• Auto focusing on 40-80cm
• Video format: YUY2, MJPEG
• USB connection to UTC
UTC-P01
UTC-P21
• RFID + Barcode scanner +
Smart card reader + MSR (4 I/O
in module kit)
• Dimension: 300x35x40mm
• USB connection to UTC
UTC-P05
• Magnetic Stripe Card reader
• Card standard: ANSI, ISO,
ABA
• Reading speed: 1-60ips
• Head life 1,000,000 times
• USB connection to UTC
UTC-P02
• Smart card reader module
• User card friction type (ID-1),
200,000 cycles
• SAM card: 5000 insertion
• Compliant CPU card and
memory card
UTC-P06
• RFID module
• 13.56MHz frequency
• Read mode: ISO 15693/
14443A/B /18000-3/Felica
• Reading range: 3 +/- 1cm
UTC-P08
12 ‘11
• Bluetooth module
• 2.4GHz transceiver and
baseband
• 2.0+EDR Compliant
• BT Class 2 up to 10m range
MP
• Barcode module
• 2D mode scan rate: 56 images
• Linear emulation scan rate:
200 images /sec
• Optical resolution: 752x480
pixels, 256 gray levels
UTC-P03
2012/Q1
UTC-P07
All USB Interface
Modularized Design

25. Pick Platform
Step 1 Pick Display & T/S Step 2 Pick Platform Step 3 Pick Peripherals Your UTC
Step 1
Step 1
Display & T/S
Display Size
• 15.6” - 1366 x 768
• 21.5” -1920 x 1080
• 27-32“ - 1920 x 1080
Touch screen
• Glass – Without T/S
• 5 wire Resistive T/S
• Projective Capacitive T/S
Platform
• AMD T40E(MIO-5270)
• Intel Cedar Trial(MIO-5250)
• Intel Ivy Bridge(MIO-5290
• …..Next Generation MIO
Peripherals
Webcam Module
RFID Module
Barcode Reader
Smart Card Reader
MRS
High Flexibility with CTOS
3 Steps – Make your UTC

26. DSS-600 series Roadmap
MP Q1/2011 Q2/2011 Q3/2011 Q4/2011 H1/2012
55”
42”
DSS-665
Q4‘12
DSS-655
• Intel Core i5 2.53GHz (AIMB-270)
• 55” Full HD LCD (1920x1080)
• Side groove design for UTC-Pxx
• Wide viewing angle
• Build-in 4mm tempered glass
(follow UL-1950)
• Duo touch (optional multi touch)
DSS-642
65”
• Intel Core i5 2.53GHz (AIMB-270)
• 42” Full HD LCD (1920x1080)
• Side groove design for UTC-Pxx
• Wide viewing angle
• Build-in 4mm tempered glass
(follow UL-1950)
• Duo touch (optional multi touch)
• Intel Core i5 2.53GHz (AIMB-270)
• 65” Full HD LCD (1920x1080)
• Side groove design for UTC-Pxx
• Wide viewing angle
• Build-in 4mm tempered glass
(follow UL-1950)
• Optical multi touch

27. DSS-70XX Roadmap Developing Planning
Available
Fanless
MP Q1/2011 Q2/2011 Q3/2011 Q4/2011 H1/2012
DSS-7142
• 42” totem with FHD LCD
• IR multi touch integration with
tempered glass
• Intel Core i5 CPU (AIMB inside)
• Open space reserving for other
MB by request
• Peripheral options ready
• WiFi/ I/O options ready
• Slim shape
55”
42”
DSS-7042
DSS-7155
Q4‘12
• 55” totem with FHD LCD
• IR multi touch integration with
tempered glass
• Intel Core i5 CPU (AIMB inside)
• Open space reserving for other
MB by request
• WiFi/ I/O options ready
• Slim shape

28. Application Case Studies

29. Digital Signage for Public Transportation
San Francisco Airport, USA (also have implementations in
Taiwan Taoyuang airport, Hong Kong airport, and Singapore airport)
Model: ARK-DS303
Application:
Clear, accurate signage is crucial at an airport. It needs to identify locations, convey
important information, and help guard the safety of passengers and employees.

30. Digital Signage Fun at the Taipei International Flora Expo
 Application
– Exhibition and information center
– Visitors self-service terminals
 Offering
– UTC-520 + UTC-K01 STAND
 Benefit
– Saving cost for kiosk system and decoration for
computers: standalone and decoration independent
– Enhanced product marketing: Product information
dynamic promotion
– Self-service: Survey and eDM enquiry
 Why UTC?
– Easy assembly with stand to give a quick usage for
exhibition
Location : Taiwan

31. Interactive Multimedia –
China Expo (Taiwan Pavilion)
 Application
– Setting off virtual flying lanterns at the
Taiwan Pavilion from the UTC lighting
control station through single touch
 Offering
– UTC-W101
 Benefit
– Intelligent & interactive: users enjoyed
making virtual lanterns and wishes (nearly
1 million made)
 Why UTC?
– Design: sleek fashionable ID design
– Stable quality: industrial-grade computing
platform and fanless design
– Hardware support system: instant 24 hour
on-site support if any problems arise.
Location : Expo Shanghai, China

32. Interactive Signage at Chain Stores
 Application
– Interactive product information and promotion
– Showcase successful cases video showing
 Offering
– UTC-520 + Floor stand / DSS
 Benefit
– Customized design: for fit into the retail stores
interior decoration
– Interactive design: increase interest and the
times of usage
– Enhanced product marketing: boost attentions
and product awareness; Sales increases 20%
 Why UTC/DSS?
– Easy mechanism: attach peripherals & install
easily
– Quick set-up for season event and remove for
other with easy construction design
Location : Taiwan
HOLA Chain Store

33. Patient Register at Hospital
 Application
– Patient self-service register system, therapy
signage and queuing information
 Offering
– UTC-520 + IC card reader (UTC-P06-A0E)
 Benefit
– Self check-in system: patient self-service system to
register, saving the manual check-in time, hospital
saves the reception cost
– Instant information update: doctor information update,
healthy education via signage application, outpatient
call
 Why UTC?
– Side groove design –easy to Attached device
– IP54 Protection & easy to clean
– Supports “Portrait Mode”
Location : Taiwan

34. Interactive Panel for Education
 Application
– UAE university classroom scheduling,
course information, appointments,
reservations and bookings
– Project for UAE Ministry of Education ,
2000 phase III units & targeted at 8000
classrooms across UAE
 Offering
– UTC-W101
 Benefit
– Asset management: scheduling function
and access control
– Electronic bulletins: increase the reach
and availability of information
 Why UTC?
– Reliable & elegant design
– Advantech quality & support
Location : Dubai, UAE

35. Advantech Global Services (AGS)

36. Tokyo Seoul
Sao Paulo
Advantech Global Services Network

37. Global Agile Manufacturing Capability
Mutual Backup
High Product Mix High Volume
Centralized
ERP & Shop Floor
Advantech Taiwan
Manufacturing Center
ATMC
Advantech Kunshan
Manufacturing Center
AKMC
15,744 m2
81,000 m2
• Mid-to-High-Volume Production
• Board & System Products
• Chassis Design & Production
• DMS / DTOS Projects
• Mature Product Lines
• Cost-Effective Production
• Small-Volume Production
• Board & System Products
• DTOS Projects
• Engineering Sample Services
• Complex Product Lines
• Flexible & Quick Production

38. Customer Support
• Intelligent Support Portal
• Remote Troubleshooting Diagnostics
• 24/7 Technical Support: Hotline AE and Online Chat Support
• Easy-to-use Web-based eRMA System (eRMA.advantech.com.tw)
• Best-in-Class Service
• Enhanced and Extended After-Sales Services
Technology Update
Extended Warranty Onsite Service
Advanced Replacement
Fast Repair

39. Global Quality Certification
ISO9001 (Quality)
ISO14001 (Environment)
ISO13485 (Medical)
ISO17025 (QA lab)
TL9000 (Telecom)
OHSAS18001 (Health & Safety)
IECQ QC 080000 (Green)

40. Gavin Lee
International BD Manager
ADVANTECH CO. LTD.
Office #: 886-2-2792-7818 ext. 7412
Email: gavin.lee@advantech.com.tw
Contact Information