Presentation during the conference on #FinancialLiteracy was organized by #OECD, #ADB Institute, and State Bank of Vietnam. Countries participating are #Thailand, #Singapore, #Philippines, #NewZealand, #Malaysia, #LaoPDR, #Australia, #Armania, #China, #SouthKorea and #Vietnam. The main focus of this event is to: 1. Present recent evidence on financial literacy levels in the region 2. Share best practices of national strategies for financial education and financial consumer protection frameworks in Asian economies 3. Discuss how to effectively deliver financial education to specific audiences and on specific themes reference: https://lnkd.in/e4-7Q88 Presentaion was made in Hanoi, Vietnam woth the objective to share various strategies on effective implementation of #Microinsurance Awareness as the representative of #GIZ RFPI-Asia.

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Shayne Rose Bulos
Senior Advisor
GIZ - Regulatory Framework promotion of Propoor
Insurance Markets in Asia II (RFPI Asia II)
Advancing Microinsurance
through Awareness Campaigns
04 September 2017
Hanoi, Vietnam

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Creating
Buying
Power
Shaping
Aspirations
Improving
Access
Tailoring
local
solutions
Influencing Consumer Behaviour
Reference: The Fortune in the Bottom of the Pyramid, CK Prahalad & Stuart Hard

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Multi
stakeholder
involvement
Tell Better
Stories
Harmonize
w/
processes
Reference: http://www.ebf-fbe.eu/wp-content/uploads/2015/06/The-Importance-of-Financial-
Education.pdf
Shaping Aspirations

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Stakeholders
Legislators
Regulators
Government Agencies
Insurers/Underwriters
Reinsurers
Intermediaries
Distribution Channels
Support Institutions
Donors
Civil Society
Common
Understandi
ng
Champions
of Inclusive
Insurance
Better
Synergy

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Stakeholders
The Mutual Exchange Forum on Inclusive Insurance (MEFIN)
& Financial Literacy
Ready-reference
material
Inclusive
Insurance
Common barriers
to inclusive
insurance
Financial
Inclusion –
Definition &
Elements
G20 Principles for
Innovative FI
Case StudiesPersonnel of various
stakeholder/key
decision
makers/potential
champions of
inclusive insurance
More dynamic
insurance
regulatory
environment

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GIZ Programmes
Main partners: National Insurance Commission; Ghana Insurers Association
Partner in conducting the awareness campaign: selected life insurance
companies
»
Microinsurance edutainment movies which were low- budget yet professional,
locally produced and culturally adapted. The movies were screened during
roadshows, followed by Question-and-Answer sessions
Radio jingles and a radio drama with
a radio quiz
Pocket guides and booklets as
support materials
Community advocates serve as local
resource persons supporting the
campaign
GHANA

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GIZ Programmes
Public Private Partnership on Microinsurance between Allianz SE and GIZ
(GIZ-Allianz PPP)
PARTNERS/FINANCED BY BMZ; Allianz SE
»
Insurance education film
Demand
assessment
tool
Jingles and
slogans
Training
assessment
tool
Puzzles
Insurance
gameFlip book
INDIA

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GIZ Programmes
Regulatory Framework Promotion of Pro-poor Insurance Markets in Asia
(RFPI)
Main partners: Ministry of Finance; Insurance Commission
Other partners: Securities and Exchange Commission; Central Bank and
Cooperative Development Authority; the insurance industry; other
stakeholder
»
Posters, Flyers, & Videos
The roadshows were conducted
for local communities.
Roadshows
Media campaigns &
Microinsurance Month
PHILIPPINES

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Insurer-MFIs B2B Microinsurance Platform
Literacy and
Advocacy
Materials
Enrollment
and
Application
Product
Menu
Claims
Management E-Payment

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Access to Financial Inclusion products and tech tool does not mean better
financial responsibility and empowerment
Data Analytics on Customized Financial Education – how and when?
Financial Literacy Materials, Tech Platforms – how do we increase value and
utility?
Further Concerns

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Thank you.
SHAYNE ROSE R. BULOS
Senior Advisor for Sustainable Partnerships
Email: Shayne.bulos@giz.de
Mobile: +63998 8417114