AdMob Mobile Metrics Report

The AdMob Mobile Metrics Report for April 2008 provides insights into mobile ad trends across various countries, highlighting the geographic distribution of traffic, smartphone operating system breakdowns, and manufacturer shares. Notably, smartphone traffic accounted for 25% of ad requests, with the iPhone entering the top 20 devices worldwide. Additionally, network ad impressions increased by 1.6%, while requests saw a slight decrease of 0.4% from the previous month.