Land Rover ran a mobile advertising campaign on AdMob targeting affluent males to increase excitement for the Range Rover Sport and drive traffic to retailers. The campaign included a banner ad linking to a custom landing page with a promotional video, phone number, and dealer locator. The video received an 88% click-through rate, while 3% used the phone number and 9% searched for a nearby dealer. Over 20% of phone calls lasted at least one minute, indicating strong engagement with the campaign.