This document discusses the antimafia movement Addio Pizzo in Sicily and key factors that contributed to its effectiveness. It provides background on the Maxi Trial of 1987 that weakened the Sicilian Mafia and the "pizzo" or protection money businesses were forced to pay. Addio Pizzo was founded by young businessmen to spread awareness of the pizzo and pledge support only to businesses that did not pay. The movement emphasized specificity in targeting the pizzo and building solidarity among members.