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+Adda politiken www.addapolitiken.se En hemsida om sociala medier och  politisk kommunikation
Vad är sociala medier? ”Sociala medier betecknar aktiviteter som kombinerar teknologi, social interaktion och användargenererat innehåll” Wikipedia, 2010 	 +Adda politiken
De vanligaste sociala medierna Facebook YouTube Bloggar Twitter MySpace MSN +Adda politiken
”The social media revolution” En tankeställare? http://www.youtube.com/watch?v=lFZ0z5Fm-Ng +Adda politiken
Unga är flitiga användare +Adda politiken För mer statistik: www.internetstatistik.se
Vad är politisk kommunikation? Antingen innehållet i det politiska budskapet… eller… Hur politiker, medier och medborgare kommunicerar om politik +Adda politiken
+Adda politiken Aktörer i ett beroendeförhållande Politikerna Medborgarna Medierna
+Adda politiken Politisk kommunikation över tid
Allsmäktiga medier (ca 1900-1930)   Injicerade budskap i mottagarna Propaganda – inspiration från Hitler Grammofon och stumfilm gör entré +Adda politiken
Maktlösa medier(ca 1940-1960) Mediernas påverkan på medborgarna ifrågasätts Valfilmen får ett uppsving Partipress  Stabil väljarkår – bakgrund avgör partisympati +Adda politiken
Mäktiga medier (ca 1965-1980) Medierna börjar granska politiken kritiskt – får återigen mer makt Ökat missnöje mot politiker leder till ökad väljarrörlighet TV slår igenom i Sverige 1968 – första moderna valkampanjen Inspiration från USA – medieträning och PR Dagordningsteorin +Adda politiken
Obamas valkampanj 2008 Den första som utnyttjade internets fulla potential för att kommunicera med väljarna  Obamas valkampanj ses som ett lyckat exempel på användningen av sociala medier i politiken Fungerar som inspirationskälla för politiker världen över +Adda politiken
Bra exempel!    Hägglund Twittrar +Adda politiken
Bildt bloggar +Adda politiken
Framtiden Fortsatt dialog, men via nya plattformar  Sociala medier kommer att användas för att engagera väljarna Det kommer bli viktigare för politikerna att skapa och underhålla en direkt relation med väljarna +Adda politiken
Vill du veta mer? 	Gå in på www.addapolitiken.se, där hittar du mer information. Bland annat intressanta intervjuer med experter, politiker och unga väljare.  +Adda politiken

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Adda politiken

  • 1. +Adda politiken www.addapolitiken.se En hemsida om sociala medier och politisk kommunikation
  • 2. Vad är sociala medier? ”Sociala medier betecknar aktiviteter som kombinerar teknologi, social interaktion och användargenererat innehåll” Wikipedia, 2010 +Adda politiken
  • 3. De vanligaste sociala medierna Facebook YouTube Bloggar Twitter MySpace MSN +Adda politiken
  • 4. ”The social media revolution” En tankeställare? http://www.youtube.com/watch?v=lFZ0z5Fm-Ng +Adda politiken
  • 5. Unga är flitiga användare +Adda politiken För mer statistik: www.internetstatistik.se
  • 6. Vad är politisk kommunikation? Antingen innehållet i det politiska budskapet… eller… Hur politiker, medier och medborgare kommunicerar om politik +Adda politiken
  • 7. +Adda politiken Aktörer i ett beroendeförhållande Politikerna Medborgarna Medierna
  • 8. +Adda politiken Politisk kommunikation över tid
  • 9. Allsmäktiga medier (ca 1900-1930)   Injicerade budskap i mottagarna Propaganda – inspiration från Hitler Grammofon och stumfilm gör entré +Adda politiken
  • 10. Maktlösa medier(ca 1940-1960) Mediernas påverkan på medborgarna ifrågasätts Valfilmen får ett uppsving Partipress Stabil väljarkår – bakgrund avgör partisympati +Adda politiken
  • 11. Mäktiga medier (ca 1965-1980) Medierna börjar granska politiken kritiskt – får återigen mer makt Ökat missnöje mot politiker leder till ökad väljarrörlighet TV slår igenom i Sverige 1968 – första moderna valkampanjen Inspiration från USA – medieträning och PR Dagordningsteorin +Adda politiken
  • 12. Obamas valkampanj 2008 Den första som utnyttjade internets fulla potential för att kommunicera med väljarna Obamas valkampanj ses som ett lyckat exempel på användningen av sociala medier i politiken Fungerar som inspirationskälla för politiker världen över +Adda politiken
  • 13. Bra exempel! Hägglund Twittrar +Adda politiken
  • 14. Bildt bloggar +Adda politiken
  • 15. Framtiden Fortsatt dialog, men via nya plattformar Sociala medier kommer att användas för att engagera väljarna Det kommer bli viktigare för politikerna att skapa och underhålla en direkt relation med väljarna +Adda politiken
  • 16. Vill du veta mer? Gå in på www.addapolitiken.se, där hittar du mer information. Bland annat intressanta intervjuer med experter, politiker och unga väljare. +Adda politiken