This document discusses the concept of terroir and how it can be applied to urban agriculture projects in New York City. Terroir refers to how the unique environmental factors of a region influence quality and flavor. The document aims to show benefits of incorporating terroir by drawing on community culture. It reviews literature on urban agriculture projects in NYC and how some already promote local identity and taste experiences. Incorporating the idea of terroir more explicitly could empower projects by developing distinctive, artisanal products that represent their community's culture and traditions.