The document discusses the challenges and opportunities for registrars in the new gTLD expansion, including recommendations to focus on generic top-level domains like .WEB and .BLOG as well as geographic TLDs in major cities. It outlines the new TLD application process and timelines, noting the evaluation period could last into 2014 due to contention issues. The expansion creates opportunities for registrars but also uncertainty around usage models and trademark protection for certain applied-for strings.