This document discusses strategies for effective advertising campaigns, recommending that they send a clear message, incorporate physical elements to engage consumers, be large in scale to maximize visibility, aim to wow viewers with impressive production qualities, and try to create an air of magic to capture attention.

1. NEW MEDIA STUDIES
Ad Campaigns

2. Send A Message

4. Get Physical

6. Make It Large

12. Make It Wow

14. Create Some Magic

23. THANK YOU
Satyan Chawla
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