Ordinary cough medicines are described using negative adjectives like bitter, repulsive, and gagging to highlight how unpleasant they are to use. A new cough syrup called Cough Be Gone is introduced as being taste-free and clear, allowing users to get rid of coughs without experiencing the negative side effects of taste associated with other cough medicines. Cough Be Gone is presented as being better than what doctors and mothers typically provide for coughs.