System stands vs. Custom stands - How to recognize a high end custom stand solution and create a winning concept.

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Unique Custom Stand Construction - A visible difference
"What is the difference between system and custom stands?
System stands like Octanorm, Maxima, offer pre-fabricated panels which are mounted together in a modular way.
System stands have very limited design possibilities as they are plain panels. There are also limitations to build plain walls, since the
walls have metal connections, making large graphics a difficult challenge. System stands look two-dimensional.
The colors cannot be customized to the company's corporate colors as the systems are limited to a small range of available colors.
Custom stands allow unlimited design options as they are hand-made from wood, iron, glass, and plexiglass. Custom stands can project
the company's corporate identity through unique design, while transmitting a clear marketing message to the audience. Impressive
custom stands can be constructed giving the exhibition stand a memorable and eye-catching presentation.
Winning concepts vs. stands with low presentation efficiency
Winning concepts vs. stands with low presentation efficiency Custom stands can provide more visibility on the fairground, leadership
image and perfect implementation of corporation identity in the stand concept if they are professionally designed. But what is a
professionally designed stand? According to Activteam's marketer Dave Blond: "Winning concepts are solutions based on beauty which
is a secret ingredient that makes a stand design go further as a trade fair presentation, giving visitors a singular experience. Good
design creates emotion for the brand or product. "
Find below differences between system stands, stands with low presentation efficiency and winning concepts:
Exhibitor's previous system stand: Custom stand design and realization by Activteam:
On the right: Custom built solution. The stand is build from wood, enlightened plexiglas parts and custom designed graphics, increasing the quality of the presentation and
the transmitted message. Corporate colors have been implemented in the whole concept.
Exhibitor's previous stands:
::Activteam:: Custom Stands Construction - A Visible Difference. http://www.activteam.com/activteam_engl_1/stand_differences.html
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2. Activteam stand concepts:
Customized solutions with enlightened parts, hidden backlights.
Designs with low presentation value versus winning concepts
Custom stands can be impressive or also boring concepts depends on the design. It's all about design, to develop a unique and
professional business surrounding; to create the atmosphere and the message for a successful presentation.
Design with low presentation efficiency: Activteam winning concept:
::Activteam:: Custom Stands Construction - A Visible Difference. http://www.activteam.com/activteam_engl_1/stand_differences.html
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3. Design with low presentation value: Activteam marketing effective custom solution:
It is the richness of ideas, of knowledge about the range of styles and exhibition marketing know-how which allow us to create
professional exhibition stands sales platforms.
Read more: An Exhibition Stand Is More Than a Physical Construction »
::Activteam:: Custom Stands Construction - A Visible Difference. http://www.activteam.com/activteam_engl_1/stand_differences.html
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