The document discusses how the filmmaker's media product uses and develops conventions from the film Se7en through the use of key frames from the film. Specifically, the filmmaker uses similar lighting, camera shots, and titles to create mystery, suspense, and convey the thriller genre. However, the filmmaker also challenges some conventions by making intentions more clear with a character caressing another's face and using a green tint to symbolize jealousy rather than the red of Se7en.