This document provides an overview of marketing and consumer behavior. It defines marketing as attaining ideas that become strategies to attract consumer attention and influence purchase decisions. Maintaining high customer expectations is important for companies using marketing. The role of the consumer is most important to accomplish marketing strategies, as consumers make the buying decisions and determine success. Analyzing customer details like age, socioeconomics, and gender helps target campaigns. The document also defines key marketing terms like strategies, costs, transactions, exchanges, products, and needs.

1. ACTIVITY NO. 3
PRESENTED BY:
CLAUDIA LUCIA CHAPARRO

2. THAT IS THE
MARKETING?

3. 
In my opinion, the Marketing is nothing
more than a attainment of ideas that
become strategies to attract the attention
of the consumer or customer, who is
ultimately the QE takes the decision to
take or not a product or service,
companies today are must worry about
maintaining high expectación market for
this is that we use the marketing,
carefully studied the tastes, perceptions
and affinities that a customer may have.

4. The importance of Consumer Behavior
Undoubtedly, the role of the consumer is
the most important time to accomplish one
marketing strategy, it is who makes the
decision to buy or not a product or service,
so it plays an important role as it
determines how the niche, may be by age,
socioeconomic position, or just by gender,
the analysis of each detail will make the
campaign a failure or a success, why
companies
today
are
increasingly
concerned over this resource .

5. NEED
MARKETS
WISHES
CLAIMS
TRANSACTIONS
EXCHANGES
PRODUCTS

6. vocabulary
•
MARKETING
social and managerial process by
which individuals and groups meet
their needs by creating and
exchanging goods and services "

7. 
STRATEGIES :
A strategy is a set of planned actions in time systematically
carried out to achieve a specific purpose or mission.
• COSTS
(Cost) In economics the cost or cost is the monetary value of
consumption factors that involve the exercise of an economic
activity for the production of a good or service. ...
• TRANSACTION
A transaction in a Management System Database is a set of
commands that are executed as a unit of work, ie indivisible
or atomic form. ...

8. • EXCHANGES
he term Exchange may refer to: Economics and Finance.
Exchange of goods and services and trade. Unmediated
exchange of money or barter.
• RODUCTS
In marketing, a product is an eligible option, viable and
repeatable than the supply available to demand, to satisfy a
need or a desire to attend.
• NEEDS
In marketing and human resources, a must for a person is a sense
of lack with the wish to satisfy. For example, thirst, hunger and
cold are sensations that indicate the need for water, food and
warmth, respectively, for consumers, the products offered in the
market are, in some way to cover some of them.