This document discusses Facebook reaction usage in Hungary based on data from over 200 Facebook pages. It finds that the "Like" reaction makes up 94.3% of all reactions, while "Haha", "Love", "Angry", "Wow", and "Sad" make up the remaining 5.7%. Reactions are used mostly for feedback, expressing feelings, and games. Different types of Facebook pages see varying usage of different reactions. Content that elicits associations, celebrities, games, and humor tend to receive the most reactions. In general, reactions provide valuable user feedback, and relevant content that asks for feedback will receive more detailed reactions from users.

1. Action and reaction
Orsolya,
Szlahotka-Gödri
Usage of Facebook reactions in Hungary

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ZoomSphere.com
 The very first tool
which delivers statistics
for Facebook reactions
 Free reactions analytics
for page admins
 Facebook reaction stats
for competitors

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Data based on more than 200+ Facebook pages
Reactions by type

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Like Haha Love Angry Wow Sad Thankful
Like 94,3%
Haha 2,4%
Love 1,5%
Angry 0,8%
Wow 0,5%
Sad 0,5%
Tankful 0%
5,7%

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Innovators 2,5%
Early Adopters 13,5%
Early Majority 34%
Late Majority 34%
Laggards 16%
But who is using the new
function of
Facebook?
5,7%

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Innovators 2,5%
Intrested of anything new
Early adopters 13,5%
Trendsetter
Influencer, their behaviour
has an impact on Early
Majority too
But who is using the new
function of
Facebook?
5,7%

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How do we use Like button and Facebook reactions?
Usage of Facebook reactions %Usage of Like button %

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How do we use Facebook reactions?
Usage of Facebook reactions %

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People are using reactions
for:
 Feedback / Simple
interaction
 Expression of thoughts
and feelings
 Games

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TOP content by reactions
1 – 7th of May, 2016
Thought of the day
Opinion reserch
Interesting news
Obituary
Home affairs
Mother’s day

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TOP content by reactions
24 – 30th of April, 2016
Funny story
Opinion research
Interesting news
Funny story
Obituary
Home affairs

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TOP content by reactions
17 – 23rd of April, 2016
Association /
good memories
Game
Obituary
Funny story
Obituary
Home affairs

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TOP content by reactions
10– 16th of April, 2016
Celebrity
Game
Celebrity
Funny story
Obituary
Home affairs

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TOP content by reactions
3 – 9th of April, 2016
Association /
good memories
New product
New product
Funny story
Home affairs
Home affairs

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 Posts that aroused the most emotions
Association / good
memories
Celebrity, 26 274
Association / good
memories
Funny story
Thought of the day

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 Posts that aroused the most emotions
Opinion research
New product
Game, 2920
Game
Opinion research

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 Posts that aroused the most emotions
New product, 355
Celebrity
Obituary
Interesting news
Interesting news

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 Posts that aroused the most emotions
Funny story
Funny story
Funny story, 877
Funny story
Opinion research

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 Posts that aroused the most emotions
Obituary, 1601
Obituary
Obituary
Obituary
Obituary

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 Posts that aroused the most emotions
Home Affairs, 661
Home Affairs
Home Affairs
Home Affairs
Home Affairs

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Differences in the usage of
Facebook reactions by
type of Page content

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Reactions by type
 Newsportals

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 Women
Reactions by type

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 Cars
Reactions by type

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 Chocolate
Reactions by type

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 Telecommunication
Reactions by type

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 Fashion
Reactions by type

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What we can see:

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The usage of Facebook reactions in Hungary
• Small, but valuable part
of users
• Feedback on user’s
experience
• Relevant content will
give detailed reactions
• Ask for feedback and
users will react

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Thank you for your time and attention!
orsolya@zoomsphere.com
+36 70 318 44 35