Acquedotto Del Fiora Social Media Strategy

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Social Media Strategy dell'Acquedotto Del Fiora realizzata per l'esame finale del corso "Internet Studies - Laboratorio di social media management" tenuto dal professor Alberto Marinelli.

Social Media

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RX for the Modern Website: How Your Digital Presence Can Drive Demand

Sleek Marketing University

Today, a surprising number of corporate websites, even those with a contemporary, mobile-friendly design, are not delivering on their main purpose – to act as demand generation engines. Given that during most of the buyer’s journey, potential customers learn about your company without contacting you, it’s vital to ensure that they find your site and that when they arrive, they quickly reach conversion points that offer compelling calls to action. Getting your digital presence right must be your number one priority – your other marketing programs are useless if your website doesn’t provide visitors with reasons to become leads. This presentation shows how to get a prescription for driving demand digitally. The author, Ellen Cliggott, is a proven marketing veteran, with over 15 years of experience developing communications programs in fast-paced environments with tight budgets. She’s been in the trenches for the digital revolution and been hands-on in developing a programmatic, analytical approach to turning websites and social media platforms into demand gen engines. Connect with Ellen at www.linked.com/in/ellencliggott and @ellencliggott.