Progetto realizzato da Carlo Andreucci, Eleonora Bachiorri, Alberto De Salvia, Riccardo Saccone e Federico Ubbiali nell’ambito dell’edizione 2020 del Master Marketing Automotive di Accademia Editoriale Domus.
Accademia ED Master Marketing Automotive – Presentazione Mgb superleggeraVeronica Giuffré
Progetto realizzato da Lorenzo Brigadini, Paolo Mariani, Salvatore Meta, Filippo Micharikopoulos, Matteo Miola e Pierre-Louis Rapìn nell’ambito dell’edizione 2020 del Master Marketing Automotive di Accademia Editoriale Domus.
Accademia ED Master Marketing Automotive – Presentazione MGB SuperleggeraAccademiaEditorialeD
Progetto realizzato da Lorenzo Brigadini, Paolo Mariani, Salvatore Meta, Filippo Micharikopoulos, Matteo Miola e Pierre-Louis Rapìn nell’ambito dell’edizione 2020 del Master Marketing Automotive di Accademia Editoriale Domus.
Accademia ED Master Marketing Automotive – Presentazione DyaneAccademiaEditorialeD
Progetto realizzato da Rosario Di Mauro, Michele Giovannitti, Daniele Gullotta, Edoardo Galassi, Valerio Pizzuti e Luca Servadei nell’ambito dell’edizione 2020 del Master Marketing Automotive di Accademia Editoriale Domus.
Automotive 2.0 - azioni di promozione social nel mondo autoTSW
Nell'automotive sempre più spesso si ricorre alla promozione 2.0, creando un contatto diretto con gli utenti interessati. Qui trovi una raccolta di casi di successo in Italia e all'estero.
Accademia ED Master Marketing Automotive – Presentazione Mgb superleggeraVeronica Giuffré
Progetto realizzato da Lorenzo Brigadini, Paolo Mariani, Salvatore Meta, Filippo Micharikopoulos, Matteo Miola e Pierre-Louis Rapìn nell’ambito dell’edizione 2020 del Master Marketing Automotive di Accademia Editoriale Domus.
Accademia ED Master Marketing Automotive – Presentazione MGB SuperleggeraAccademiaEditorialeD
Progetto realizzato da Lorenzo Brigadini, Paolo Mariani, Salvatore Meta, Filippo Micharikopoulos, Matteo Miola e Pierre-Louis Rapìn nell’ambito dell’edizione 2020 del Master Marketing Automotive di Accademia Editoriale Domus.
Accademia ED Master Marketing Automotive – Presentazione DyaneAccademiaEditorialeD
Progetto realizzato da Rosario Di Mauro, Michele Giovannitti, Daniele Gullotta, Edoardo Galassi, Valerio Pizzuti e Luca Servadei nell’ambito dell’edizione 2020 del Master Marketing Automotive di Accademia Editoriale Domus.
Automotive 2.0 - azioni di promozione social nel mondo autoTSW
Nell'automotive sempre più spesso si ricorre alla promozione 2.0, creando un contatto diretto con gli utenti interessati. Qui trovi una raccolta di casi di successo in Italia e all'estero.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
4. STORIA DEL PRODOTTO
1956
Primo anno: +4000 unità
Inizio dell’era delle Muscle car.
Varietà di scelta per i colori e possibilità di combinazioni.
1957
Secondo anno: +4300 unità
Si modifica la linea del cofano e
si riducono le dimensioni delle gomme
1958
Terzo anno: +870 unità
Stesse caratteristiche dell’anno precedente,
ma sopraggiunge la crisi del settore.
6. MERCATO: AUTO CLASSICHE
Gli stati uniti continuano a dominare la scena del
mercato mondiale con il 67%
Variazioni sia positive che negative negli ultimi anni;
2019 nel segno del rilancio con l’aumento del volume di
affari
Classic car market review 2019 (AXA Art)
The classic car auction, year book (Historica Selecta)
7. MERCATO RESTOMOD
Il restomod, ovvero
il restauro per
ammodernamento
Rinascita e riutilizzo delle
«oldies» con aggiornamenti in
termini di sicurezza e canoni
estetici
I clienti tipici sono clienti
fedeli a una particolare marca
o modello
8. SCENARIO COMUNICATIVO
Mercato di nicchia ma molti
competitor
Nuova linfa alle auto d’epoca Esclusività al primo postoRestomod:
personalizzazione e lifestyle
9. OBIETTIVI
Riportare in vita il brand Studebaker
attraverso Restomod delle più iconiche
vetture del marchio
5 Anni
Mercato Globale
• Prima Consegna Q3 2021
• Lancio Marketing Q1 2021
• Partnership tecnica Monkey Garage
10. “A lot of people are open to new things,
as long as they look like the old ones”
Raymond Loewy
11. COSA OFFRIAMO: USP
R E S T O M O D
PAST TAILOR MADE FUTURE
Design classico e
senza tempo
• Interior/exterior
customizable
• After sales
• Car delivery
experience
• EV
• Adas
• Media&Navigation
12. CUSTOMER JOURNEY
DIGITAL
AWARENESS CONSIDERATION PURCHASE WAITING TIME DELIVERY AFTER SALES
PHYSICAL
Website
Social Media
Museum
Corner new
Studebaker
National car
gathering
Car configuration
Website car features
Studebaker
YOUnique
(Monkey Garage)
Website
Contact centre
Studebaker
YOUnique
Customer contact
Updated car status
Email invitation
App
Monkey Garage
experience
Email invitation
App
Museum visits
& first fire up
Home delivery
App
Email
«We care about
you» services
Owner events
13. TARGET
Elementi Socio-demografici:
• PAESE: USA
• SESSO: Maschio
• ETA’: 45-70
• REDDITO: Alto Reddito
• OCCUPAZIONE: Imprenditore/Dirigente d’azienda
Elementi Psico-attitudinali e Comportamentali:
• PERSONALITY: Lusso, Esclusività e no appariscenza
• VALORI: passione, realizzazione, salvaguardia pianeta
• INTERESSI: Auto d’epoca, Tecnologia, Orologi
• HOBBIES: Golf, Raduni di Auto Classiche, Barca
• DOVE SI INFORMA: Quotidiani Digital, Radio e TV, Riviste di settore
• SOCIAL PREFERITI: FB, IG, Youtube, Reddit, Pinterest, Twitter, Linkedin
14. RICCHEZZA
BISOGNO DI STATUS
PATRICIAN PARVENUE
PROLETARIAN POSEUR
• Possono permettersi prodotti di lusso
• Non hanno bisogno di status
• Preferiscono stimoli «quiet»
• Possono permettersi prodotti di lusso
• Hanno un forte bisogno di status
• Preferiscono stimoli «loud»
• Non possono permettersi prodotti di lusso
• Non hanno nessun bisogno di status
• Non possono permettersi prodotti di lusso
• Hanno un forte bisogno di status
• Spesso acquistano prodotti contraffatti
Vorrei essere come…
Non vorrei essere come…
Signaling Status with Luxury Goods: The Role of Brand Prominence. Young Jee Han, Joseph C. Nunes and Xavier Drèze (2010)
15. PERSONAS
IWC Pilot’s Watch
Perpetual Calendar
«Le Petit Prince»
Riva Iseo 8 metri
Hampton’s Manor
Wassily
Kandinsky
Chateau Petrus
finest wine
Cobra set of golf
clubs
Chris
Walton
16. COMPETITORS
Models Headquarter Powertrain Pricing L. Edition
SINGER
Los Angeles
(USA)
Benzina 475 k – 1,8 mln $ 75 911 DLS rosse
DB
AUTOMOTIVE
Silverstone
(UK)
Benzina
£ 520 k ¤ (Speedback GT)
> 60 k ¤ (Mini Remastered)
25 Mini Café Racers
25 Mini Monte Carlo
FUSION MOTOR
COMPANY
Los Angeles
(USA)
Benzina >189 k $ /
TOTEM
Venezia
(IT)
Elettrico >430 k ¤ 20 esemplari TOT
18. PIANO EDITORIALE
Week 1
29/1/21
Week 2
5/2/21
Week 3
12/2/21
Week 4
19/2/21
Week 5
26/2/21
Week 6
5/3/21
Week 7
12/3/21
Week 8
19/3/21
Week 9
26-29/3/21
Week 10
2/4/21
Instagram Post Teaser 1 Post Teaser 2 Post Teaser 3 Post Unveil 1 Post Unveil 2 Post Unveil 3 Post Unveil 4 Post Unveil 5 Post Unveil 6
Facebook Post Teaser 1 Post Teaser 2 Post Teaser 3 Post Unveil 1 Post Unveil 2 Post Unveil 3 Post Unveil 4 Post Unveil 5 Post Unveil 6
Youtube
Collabo Jay
Leno
TV Fastn’Loud Jay Leno
Website
Digital
Première
https://bit.ly/3ol7uhm
19. BUSINESS MANAGER
Post Teaser
1
Post Teaser
2
Post Teaser
3
Post Unveil
1
Post Unveil
2
Post Unveil
3
Post Unveil
4
Post Unveil
5
Post Unveil
6
Promozione FB
Durata: 4 giorni
Budget: € 540
Durata: 7 giorni
Budget: €1,575
Durata: 4 giorni
Budget: € 540
Durata: 4 giorni
Budget: € 540
Durata: 4 giorni
Budget € 540
Durata: 4 giorni
Budget: € 540
Durata: 7 giorni
Budget: €1,575
Durata: 7 giorni
Budget: €1,575
Durata: 7 giorni
Budget: €1,575
Promozione IG
Durata: 4 giorni
Budget: €360
Durata: 7 giorni
Budget: €1,050
Durata: 7 giorni
Budget: €360
Durata: 7 giorni
Budget: €360
Durata: 7 giorni
Budget: €360
Durata: 7 giorni
Budget: €360
Durata: 7 giorni
Budget: €1,050
Durata: 7 giorni
Budget: €1,050
Durata: 7 giorni
Budget: €1,050
€15.000
60%40%
€9.000
30%
70% €6.000
30%
70%
22. WEBSITE
CAR CONFIGURATOR
Imagine your new Golden Hawk with our configurator.
With the "Studebaker YOUnique" service we can then satisfy any of your
particular requests; for us, personalization comes first.
