Josh Pollock discusses the importance of A/B testing for business success, emphasizing its role in increasing conversions and validating business plans. He outlines various elements to test, including products, pricing, target audience, messaging, and design choices, as well as the platforms for testing, such as websites and social media. The document serves as a guide to effectively implement A/B testing for improved outcomes in business strategies.

1. A/B Testing FTW
Josh Pollock - JoshPress.net - IngotHQ.com

2. Hi, I'm Josh!

3. Why A/B
Testing?

4. Money Is Nice

5. Business Planning Comes First

6. Why You Need To Test All The Things
Increasing your
Conversions
Sell More
Grow Quicker
Validate Your Business Plan
Test Your Assumptions
It is simple

7. WHAT TO
TEST?

8. What To Test?
● What To Sell
● How Much To Sell It For
● Who To Sell It To
● How To Describe It
● What Colors To Use
● How To Call User To Action
● Where To Call Users To Action

9. WHERE TO
TEST?

10. Where To Do It
● On your website
○ A/B Test Always
● Via social media
○ Vary your sharing messages, track what works
● In advertizing
○ Twitter, Google, Facebook etc, give you great analytics,
use them!

11. How?

12. DEMO TIME!

13. Questions?
Josh Pollock - JoshPress.net - @Josh412
Ingot - IngotHQ.com - @IngotHQ.com