This document discusses the importance of carbohydrates for athletic performance and the negative effects of a low-carb diet. It notes that carbohydrates are an important fuel source stored as glycogen in muscles and the liver. Not eating enough carbohydrates can impair recovery by limiting glycogen storage, cause performance to decline more quickly as glycogen stores are depleted, and can lead muscles to be broken down for fuel instead of being preserved. The document recommends athletes eat sources of carbohydrates like fruits, grains and starchy vegetables, and time their carbohydrate intake before, during and after exercise for optimal performance.
This document investigates the photocatalytic degradation of p-chlorophenol using TiO2 nanoparticles. It finds that P-25 TiO2 and sol-gel synthesized anatase TiO2 show similar degradation rates of p-chlorophenol in both slurry and supported reactor systems. However, P-25 TiO2 supports exhibited greater durability over multiple degradation cycles compared to anatase TiO2 supports. The sol-gel anatase TiO2 particles were found to agglomerate more than P-25, which may explain its slightly lower degradation rate in slurry form.
This study examined how different rain basin designs influence soil microbial activity and nitrogen mineralization in a semi-arid environment. Specifically, it compared basins covered with gravel mulch or a compost and gravel mulch. The addition of compost and gravel increased soil moisture and organic matter content before monsoon season when the soil was dry, likely due to increased water retention. Higher soil moisture led to greater microbial activity and biomass. After rainfall, nitrogen mineralization rates correlated most strongly with microbial activity levels. The basin design that added compost and gravel to the mulch layer had the greatest impact on abiotic and biotic drivers of nitrogen cycling processes in rain basins.
Ahmad Reza Khawar - Mid-term DI-academic posterReza Khawar
Augmented reality (AR) allows users to view their environment with additional virtual objects overlaid onto the real world. The document discusses the history and development of AR from 1968 to present day, including early prototypes and increasing applications in fields like education, business, and healthcare. It also notes potential privacy and surveillance issues with AR technologies like Google Glass that could allow unconsented collection of personal information. The conclusion recommends that while AR has benefits, its development must address public concerns about privacy and data protection to gain widespread acceptance.
In this document, researchers demonstrate that cyanobacteriochrome (CBCR) proteins found in spirulina are a viable natural alternative to artificial food dyes. They discovered novel CBCR proteins with varying light absorption spectra through metagenomic mining. Three candidate proteins expressed in E. coli matched predictions about their color. The researchers aim to adapt this work for expressing CBCRs in Bacillus subtilis to make them suitable for food applications.
This document provides guidance on creating an effective academic poster. It recommends including the title, author(s) contact details, introduction, methods, results, conclusions, and references. For layout, it suggests using headings in 50-60 pt font, body text in 24 pt font, and line spacing of 1.0. Photos should be at least 150 dpi for print. Charts and tables should be kept simple with enlarged text and thickened lines. The poster should have a limited color scheme, be proofread thoroughly, and explained to audiences to promote discussion of the research.
This document summarizes a research paper that explores assumptions about women in sports management. It analyzes scholarly literature and interviews 6 women in sports management. The research aims to understand 3 common assumptions: 1) women are perceived as too soft/tough, 2) lack of mentorship limits career growth, and 3) women must prove themselves more. The interviews found assumptions 2 and 3 challenge both genders. Women felt respected. The research concludes societal structures, not leadership styles, need to change to encourage young women and minorities to pursue sports management careers.
This document discusses the importance of carbohydrates for athletic performance and the negative effects of a low-carb diet. It notes that carbohydrates are an important fuel source stored as glycogen in muscles and the liver. Not eating enough carbohydrates can impair recovery by limiting glycogen storage, cause performance to decline more quickly as glycogen stores are depleted, and can lead muscles to be broken down for fuel instead of being preserved. The document recommends athletes eat sources of carbohydrates like fruits, grains and starchy vegetables, and time their carbohydrate intake before, during and after exercise for optimal performance.
This document investigates the photocatalytic degradation of p-chlorophenol using TiO2 nanoparticles. It finds that P-25 TiO2 and sol-gel synthesized anatase TiO2 show similar degradation rates of p-chlorophenol in both slurry and supported reactor systems. However, P-25 TiO2 supports exhibited greater durability over multiple degradation cycles compared to anatase TiO2 supports. The sol-gel anatase TiO2 particles were found to agglomerate more than P-25, which may explain its slightly lower degradation rate in slurry form.
This study examined how different rain basin designs influence soil microbial activity and nitrogen mineralization in a semi-arid environment. Specifically, it compared basins covered with gravel mulch or a compost and gravel mulch. The addition of compost and gravel increased soil moisture and organic matter content before monsoon season when the soil was dry, likely due to increased water retention. Higher soil moisture led to greater microbial activity and biomass. After rainfall, nitrogen mineralization rates correlated most strongly with microbial activity levels. The basin design that added compost and gravel to the mulch layer had the greatest impact on abiotic and biotic drivers of nitrogen cycling processes in rain basins.
Ahmad Reza Khawar - Mid-term DI-academic posterReza Khawar
Augmented reality (AR) allows users to view their environment with additional virtual objects overlaid onto the real world. The document discusses the history and development of AR from 1968 to present day, including early prototypes and increasing applications in fields like education, business, and healthcare. It also notes potential privacy and surveillance issues with AR technologies like Google Glass that could allow unconsented collection of personal information. The conclusion recommends that while AR has benefits, its development must address public concerns about privacy and data protection to gain widespread acceptance.
In this document, researchers demonstrate that cyanobacteriochrome (CBCR) proteins found in spirulina are a viable natural alternative to artificial food dyes. They discovered novel CBCR proteins with varying light absorption spectra through metagenomic mining. Three candidate proteins expressed in E. coli matched predictions about their color. The researchers aim to adapt this work for expressing CBCRs in Bacillus subtilis to make them suitable for food applications.
This document provides guidance on creating an effective academic poster. It recommends including the title, author(s) contact details, introduction, methods, results, conclusions, and references. For layout, it suggests using headings in 50-60 pt font, body text in 24 pt font, and line spacing of 1.0. Photos should be at least 150 dpi for print. Charts and tables should be kept simple with enlarged text and thickened lines. The poster should have a limited color scheme, be proofread thoroughly, and explained to audiences to promote discussion of the research.
This document summarizes a research paper that explores assumptions about women in sports management. It analyzes scholarly literature and interviews 6 women in sports management. The research aims to understand 3 common assumptions: 1) women are perceived as too soft/tough, 2) lack of mentorship limits career growth, and 3) women must prove themselves more. The interviews found assumptions 2 and 3 challenge both genders. Women felt respected. The research concludes societal structures, not leadership styles, need to change to encourage young women and minorities to pursue sports management careers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
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A1-10181214 (A1 academic poster PDF 2)
1. Australia's largest member owned retailer | 1,820,015 Members
Marketing
‘The Human activity directed at
satisfying needs and wants through the
exchange process’
An iterative process
(end-to-end marketing)
The co-op bookshop works with and
adapts to the market to facilitate
profitable exchange relationships with
customers, channel partners and
society to meet financial objectives.
What markets to enter?
What products to offer?
What pricing strategies to adopt?
How to communicate value to
customers, staff and channel partners?
A Marketing Philosophy:
Customer centric
How a particular organisation goes
to market; the organisations belief
system. A marketing philosophy
takes into consideration
(situational factors) the
characteristics of the organisation,
the market, the customer, the
product and the organisational
objectives. A marketing philosophy
outline the principles and practices
an organisation will apply to
achieve satisfaction for a customer
and the organisation. Therefore a
marketing philosophy is a
framework for achieving the
marketing concept.
Four profit outcomes:
profitable exchange
relationships
Co-create value
profits for
the
customer,
organisation,
channel
partners
and society.
maintains sustainability,
attraction (potential buyers:
suspects and prospects) and
retention (actual buyers: first
time customers and repeat
customers) of the right customers
(internal and external),
employees and channel partners
RELATIONSHIPS:
Synergistic
Symbiotic
Strategic
& Sustainable
Founded in 1958 by students, the Co-op has grown to become the largest provider of
educational, professional and lifelong learning resources in Australia. With a store
network of over 50 stores and more than 1.8 million members 2014 they returned more
than $8 million to their Members through scholarships, member pricing and support for
many university campus activities and organisations through sponsorships and donations.
The Co-op organisation is Australian-owned, membership-based not-for-profit organisation,
dedicated to providing the widest range of products, services and learning resources for
their Members at the best possible price. The Co-Op Vision is to be Australia's leading
campus retailer.
A co-operative is an autonomous association of persons united voluntarily to meet their
common economic, social, and cultural needs and aspirations through a jointly-owned and
democratically-controlled enterprise. In Australia there are approximately 2,800 co-
operatives.
The Co-op stores are located across Australia. There are 1.8 million Co-op stores with
many on University and TAFE campuses, therefore highlighting the target market to be
academic and professional communities. Both the online and physical stores stock a wide
range of educational books and learning resources as well as software, technology,
games, stationery, clothing, lifestyle products, travel accessories and other goods.
Self-Actualisation
Esteem
Social
Safety
Physiological
Maslow's
Hierarchy
Kayla Brown:
10181214
B2B: B2B processes facilitate the B2C process.
- The Co-op bookshop involves educational businesses in their
marketing strategy
- Logistics
- Products and services bought from other businesses such as
embroidering of clothing- wholesalers.
- Printing organisations
- Australia post services: within Australia and international
- Eftpos facilities/ banking
- Business partnerships (student discounts with co-op membership)
ExchangeRelationships
(Marketingchannelpartners)
..
Influences
organisational
culture and
behaviour
“marketers do not create needs,
but respond to existing needs”
Consumers must perceive a
particular product as a vehicle to
fulfil a consumption need
(biogenic or psychogenic). Needs
may be recognised via internal
stimuli (need to get good grades-
ambition) or external stimuli (a
bad mark on an assessment),
therefore the buyer commits' to
the purchasing of the unit
textbook.
Consumers purchase books from
the co-op bookshop to avoid the
negative outcome of failing a unit,
and the purchase of a text-book is
a consequence to buying another
product, such as the enrolment
into a unit.
The purchase of textbooks
satisfies a need with utilitarian
benefits.
Marketing Strategy
Edith Cowan University
Graduate: People
(Kayla Brown)
Co-op bookshop
membership- services
Co-Op Bookshop
3 Marketing Success
Factors
1. Product leadership
2. Customer intimacy
3. Operational excellence
1. To increase sales revenue
2. To reduce costs as a
percentage of sales, and
3. To build the value of the
business
3 Financial Objectives
of Marketing
‘Meaning Transference’
The meaning attached to a
product (hedonic or utilitarian)
The process of consumers
searching (estimating),
experiencing (assessing), and
reflecting (evaluating)
Affect
Behaviour
Cognition
Product Attitude
Product Expectations
- Enter a exchange with product expectations; value for money, time and effort.
- Anticipated scenarios: adequate, predictive, equitable, ideal.
- Post purchase stage: customers evaluate a post-purchase evaluation
(satisfaction) of expectations with the product performance.
Emotional Stages
Dissatisfaction- expectations are not met
Indifference – expectations met, but mot exceeded
Satisfaction- expectations are exceeded
•Consumption patterns vary according to marketing characteristics
(market, customer, situation, product and the organisation)
•The nature of the product and the customers familiarity and ability
to purchase a product determines the speed at which consumers
progress through the buyer decision process determining the
degree of customer and organisational involvement. For example,
purchasing textbooks from the co-op bookshop is a faster buyer
decision process as the product being purchased is a consequence
of buying another product such as a university degree, customers
are familiar with the process of purchasing the product and are
familiar with the business and there is an ability to purchase the
product as the service is available on campus of tertiary education
campuses.
•80% focused on the customer and 20% focused on the organisation
The buyer
decision process
•PODUCT CONCEPT: organisations that offer products that best satisfy their customers
needs, will achieve greater demand.
•Total organisational offering
•Total exchange value: total of what is received and the total costs (objective and
subjective)
•Product considerations- greater value when considered holistically.
•Product consideration- the nature of the product.
•Product layers- core, expected/actual, augmented and potential.
•Product components- goods, services, ideas, experiences, people and places.
•A product is the sum of its qualities and quality is the sum of the embedded qualities.
Qualities help satisfy a customers need.
•Product qualities are evaluated against the customers expectations/ product
specifications provided by the organisation. If the perception of quality decreases, the
perception of value also decreases determining how much a consumer is willing to pay.
•From an organisations perspective, every part of a product has a cost to produce.
•80% focused on the organisation and 20% focused on the customer.
The Total product
concept
• The Bridge that links the
buyer decision process and
the total product concept
•Interactions between the
organisation and the customer and
outlines the steps to achieving a
competitive advantage.
•The premise behind the circle of
satisfaction is the idea of achieving
organisational satisfaction, therefore
the organisation must increase sales,
reduce costs of doing business, and
build the value of the business.
•The circle of satisfaction relates to
the buyers decision process as well as
the total product concept and
highlights the marketing concept.
The circle of
satisfaction
The Three
mega
Marketing
concepts
Need recognition
- Awareness of need
- The motivational strength to attend to a need
- The desire and direction (a want)
Marketers employ a communication mix to create
awareness, strengthen, and provide a direction to satisfy the
need.
The three
time
zones
1. Purchasing Behaviour- searching and estimating
- The recognition of an unmet need with a sufficient strength to
require attention
- The search for information (search internal and externally in order
to make informed decisions)
- Assessing Alternatives
- Determining product qualities (material qualities and cues)
-Estimating risks
- Situational involvement
- Forming expectations- probability of a satisfactory outcome
Product selection
Purchasing from the co-op bookshop: recognising that there is a need
to purchase the required textbook to assist with achieving good
grades, the searching for which textbooks are required for each
enrolled unit and assessing alternative options such as looking online
for cheaper books , downloading a digital copy, buying second-hand
or borrowing from the library.
3. Post Purchase Behaviour- reflecting and evaluating
- Post-purchase evaluation [got/gave/expected]
- Post-evaluation behaviour
-enduring involvement
Reflecting on consumption experience and evaluating the
value for money and satisfaction. Products which are high in
credence qualities, low in search qualities and high in
experience qualities such as academic textbooks, are difficult
to assess in the post purchase process and require different
marketing strategies. Therefore the post purchase decision of
purchasing a textbook is made regarding satisfaction.
2. Product Delivery- experiencing and assessing
- The delivery experience
- Response involvement
- Experience qualities (appropriate customer
experience)
- Organisational perspective: potential customers
(suspects and prospects) are becoming customers
Consumers calculate weather to proceed with the
purchase of products or to exit the buyer decision
process. If the consumer concludes that the benefits
outweigh the costs and risks, the consumer will
proceed with the buyer decision process confirming
that the product is considered to be of value to the
buyer.
The Three Time
Zones
Product
considerations
Potential- the future
product qualities
- Modifications and
improvements to the
quality of a product is the
process of engineering the
potential product.
- Strategic competitive
advantage.
Augmented-
differentiating qualities
-
Expected- industry
standard qualities
-supplementary product
components
Core- minimal threshold
qualities
- Basic product that
meets the basic needs
of the consumer.
The minimum the a
customer would expect
from the co-op
bookshop is that the
product (textbook) will
be available for
purchase and contain
current literature.
Before the current findings, research of theories, research results and statistics are sourced, or hypothesis
tested, the contribution to the textbook is a potential product component, then after their introduction they
become an augment product component (new edition), and with time an expected product (current literature),
and therefore a core product.
“The perception or difference
the desired state of affairs and
the actual situation sufficient to
arouse and activate the decision
process”.
The co-op bookshop has a product mix available to consumers to suit the different
consumers needs and therefore have a portfolio of products. The co-op bookshop
adopts a low cost strategy, promising the consumer lower prices for members of the
organisation (up to 50% off for members, membership cost $25 initially and lasts a
lifetime). The co-op bookshops products may be classified as a consequence of
purchasing a seminal product, a university degree. Product modifications also occur
as academic texts are modified to a new edition, product planned obsolescence is also
evident. Textbooks are an unsought product (product desirability) , although
necessary. The purchase of a textbook may be the outcome of the motivation to avoid
the negative outcome of failing a unit or to approach the positive outcome of passing
a unit. The purchase of a textbook has both a degree of product visibility (tangible)
and social visibility as the textbook includes objective and subjective meanings.
The product textbook is classified as an instrumental product as the consumer is
purchasing the product as a means to the end. Customers value changes through the
product life-cycle at different stages influenced by the different product adopter
groups. For example a textbook at the beginning of a semester is valued for its
benefits, at the end of the semester the textbook may be sold second-hand with a
focus on price as a cheaper option to the buyer instead of purchasing the new edition
of the textbook. Product considerations highlight the idea that all products are unique
which influences the consumers assessment of uniqueness determining the product
value proposition and the product choice.
Product Layers
B2C: The Co-op bookshop targets individual consumers by providing
services and products that meet the consumers need.
- The co-op organisation tailor their goods and services to meet the
needs of the consumers in a particular market, for example the Co-
op bookshop on the Edith Cowan University campus provides
goods and services to satisfy the continually evolving needs of the
academics on this campus specifically.
15%
30%
15%
10%
20%
10%
6 INTERACTIVE PRODUCT COMPONENTS
goods services ideas experiences places people
Goods: [noun]
durable (can be
resold and
reused)
Services:[verb] economic activities, a service provides a
consumer benefit, retail services, internet/mail ordering,
facilitating services (services that enable exchange to happen),
supporting services (services that make the buyer decision
process more efficient) initial services, enabling services and
peripheral service elements (after sales product support-
contributing to a students studies).
Ideas: Organisations can be involved in the marketing of ideas or the marketing through ideas, the co-op bookshop preforms marketing through ideas as the ideas are imbedded within the product.
Ideas are the basis for product differentiation. The idea that the co-op bookshop is Australia's largest member owned retailer, positions the product and communicates value to the target market
(predominantly tertiary students) ; also providing the benefit of discounts to members. The addition of literature to a textbook to produce a new edition adds to the value of the product.
Experiences: the anticipation, feeling and emotions of a product (affect); organisations enhance
customer value through the ‘total experience’, impressions a customer gains after an interaction
or a series of interactions with a product or organisation, assessed against a customers
expectations. The purchase of a textbook may evoke the response if indifference, although the
studying of the textbook may evoke the response of anxiousness.
Places: The co-op bookshop s
conveniently located on tertiary
campuses, such as Edith Cowan
University which provides quality cues
to the target market.
People: ‘Organisations function through people and business success is about creating
profitable relationships’. Internet shopping (automation), such as purchasing tertiary
textbooks online from the co-op bookshop, reduces the dependence on people. People
give a product value in the way they utilise the product.
CORE
PRODUCT
Retailers buy in bulk and sell to individual
consumers. Retail goods are sourced to meet
the needs of the customer they serve,
therefore providing a service. Value adding is
evident as the product progresses downstream
towards the customer, although the goods
component remains unchanged; adding
services, ideas, experiences, places and people
components to facilitate and support the
exchange as well as contributing to the total
value of the product- the total exchange value.
Product components are the
differentiating/determinant factors when a
customer engages in market choice decisions.
Product
Qualities
Value
Transactional
Satisfaction
Cumulative
Satisfaction
Trust
Loyal
Behaviour
Competitive
Advantage
Increased
Profitability
Organisational
Satisfaction
Edith Cowan University:
place
The Circle of
Satisfaction
Buyer Decision Process
Textbook: goods/ product
Student studying:
experience
Perceived risks: risk is generally presented as a consumers pre-purchase subjective estimation of probable
and possible scenarios which may turn out to be a quality of value in the post-purchase evaluation. The way
risk is perceived is dependent on personal and product considerations (product intangibility/ tangibility,
importance, familiarity, knowledge and complexity as well as the confidence of the buyer, possibility of loss
of face and the decisions making ability of the buyer), which influence the degree of adoption and diffusion
of the product. Marketers need to recognise how the nature of their product, product visibility and the level
of involvement associated with the product and how this influences the customers market choice behaviour.
All product have some degree of risk. Organisations manage the customers perception of risks, consequently increasing the percentage of consumers that make a favourable product decision. The co-op bookshop manage
perception of risk by only printing a certain number of a certain textbook. Situational factors/ variables considered through the buyer decision process include the type of product (product considerations), the customer
(personal factors), the market (the health of the market place at a particular time), and the organisation (degree of trust). These situational factors are important from both the organisations and the customers perspective.
- Functional risk- performance outcomes
- Financial risk- monetary (will I fail the unit if I don’t purchase this textbook and have to pay to repeat the unit. Will i use the book enough to get my moneys worth.
- Social risk- acceptance by others (will I be as smart accepted).
- Epistemic risk- novelty and variety
- Psychological risk- personal fears (will I fail the unit if I don’t purchase the textbook?)
- Temporal risk- time involved (will there be a queue?)
- As well as spiritual risk, physical risk and sensory risks.
Costs/benefit/risks analysis