1) The document discusses hubs and how certain people with many social connections can influence large numbers of people, helping new ideas or products spread more quickly through word of mouth. 2) It notes how a small percentage of people can influence a large population, citing the concept of the "law of few" and how ideas can reach a "tipping point" where they spread rapidly through a significant portion of society. 3) Various numbers and graphs are presented relating to the thresholds for new ideas and products to spread on a large scale through social networks and the influence of hubs and word of mouth.

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Shujat Barney
July 2004

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(Hubs)
Hubs

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?36,893,488,147,419,100,00036,893,488,147,419,100,000
Million
Billion
Trillion??????

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(Epidemic)

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Word of Mouth

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Law of Few

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100
10,000
30,000
125,000
101250
Tipping
Point ?
313
1,400

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0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Hij. 1 Bdr. 3 4 5 Hud. 7 F.Mak. 9 Tbk. Haj.
Tipping Point

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Out of box thinking

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Hubs & Hangouts

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Seeding in Fertile Land

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