Martin Luther King Jr. was a civil rights leader in the 1950s-1960s who advocated for nonviolent protest and legal action to end segregation. Cesar Chavez was a farm workers' union founder and human rights activist in the 1960s who drew attention to issues like poverty, hunger, and environmental destruction. The 1960s saw a rise in materialism and pursuit of the American Dream symbolized by home ownership and the white picket fence, though this vision also contained ideals of freedom and self-creation.