In rural world, RM William brand is most popular for the clothing and merchandise purpose. This brand is become one of the fastest new-age rural land holders. This brand is strongly focused on biofuel, carbon credits and organic farming. RM William Agriculture Holdings have their own organic poultry and want to get bigger. There is a sister company of RM Williams named as "Reginald William" which is also 79-year-old in retails business. Both main and sister companies are chaired by the major shareholders who include local and overseas investors for their rural life. They show their enthusiasm for the rural life and make their reputation in agricultural markets.