1. A study on Age related responses
towards Hedonic Ads
By. Mrs.Priya.Sengupta

2. Introduction
• Hedonic term relates to pleasure. Hedonism is
the belief that gaining pleasure is the most
important thing in life.
• Indian Ads Trend in market has changed
drastically from showing utilitarian benefits of
ad to slowly shifting towards hedonic
attributes of pleasure ,emotion, fun etc.

3. Continuation
• Advertising is to persuade the customers to
purchase and the hidden agenda behind
every ad is to sell.
• One of the tactics used today is hedonism.

4. Introduction to research topic
• The present research is done on two hedonic
advertisements.
• Aamsutra of Slice
• Axe Chocolate Spray
• And the response of people of 4 different age
groups towards these advertisement have
been considered.