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A Study of Autonomous Driving
Liang Huang
MBA Candidate Class of 2019
Stephen M. Ross School of Business
University of Michigan
lianghua@umich.edu
313-456-5245
9/2/2017
Future
Mobility
As we move
towards
autonomous
driving, our
mobility world
will be re-
defined.
From
https://dupress.deloitte.com
/dup-us-en/focus/future-of-
mobility/roadmap-for-
future-of-urban-
mobility.html
How Far Away from Fully Autonomous Driving
From https://s3.amazonaws.com/visionsystemsintelligence/pdfs/VSI%20AUVSI%20Presentation_July_2016.pdf
https://www.sae.org/misc/pdfs/automated_driving.pdf
Technologies to Enable Autonomous Driving
From : https://venturebeat.com/2016/12/10/israeli-startups-deliver-much-needed-tech-for-self-driving-cars/
http://www.insightsonindia.com/2016/11/30/insights-issues-autonomous-vehicle-technology/
Both start-of-the-art hardware and software are needed to enable fully autonomous driving
Technologies
to Enable
Autonomous
Driving
Not only about
the vehicles,
Autonomous
Driving is a part
of mobility,
which has service
providers,
manufacturers,
and so on.
From
https://blog.com
etlabs.io/263-
self-driving-car-
startups-to-
watch-
8a9976dc62b0
Key Components and Cost
From https://www.bcgperspectives.com/content/articles/automotive-consumer-insight-revolution-drivers-seat-road-autonomous-vehicles/?chapter=4
As companies are racing to support autonomy, products that were only used in advanced projects become more affordable.
The Suppliers of Autonomous Driving
OEMs
Parts suppliers
Software Providers
Service Providers
Silicon giants
Start ups
…
From https://s3.amazonaws.com/visionsystemsintelligence/pdfs/VSI%20AUVSI%20Presentation_July_2016.pdf
Company Position and Strategy
From https://www.forbes.com/sites/enriquedans/2017/07/05/autonomous-vehicles-moving-forward/
https://www.mema.org/%E2%80%8B-race-autonomous-vehicles-brings-auto-suppliers-high-tech-companies-partnerships-competition
https://s3.amazonaws.com/visionsystemsintelligence/pdfs/VSI%20AUVSI%20Presentation_July_20
 GM: purchased Cruise Automation, partnering with Lyft…
 Ford: acquired Chariot, invested in Velodyne…
 Toyota: invested in Uber, billions dollars in R&D…
 BMW: Partner with Intel and Mobileye…
 Audi: supported by Volkswagen group…
 Renault-Nissan: jointed research between Renault and Nissan…
 FCA: partner with Google Waymo
Tesla: Supported by Nvidia and Intel..
 ….
In order to be the first movers, many companies have made a lot of
deals and investments in recent years.
Global Landscape
 US
 Michigan: MCity, ACM…
 California: GoMentum, Google Self-
driving program. Auto Row…
 Florida: Florida Automated Vehicles
Program, CUTR
 Nevada
 New Jersey
 Pittsburg, PA
 Europe
 European Union
o AdaptIVe
o CityMobile2
o V-Charge
o The Safe Road Trains for the
Environment (SARTRE)
o Highly Automated Vehicles
for Intelligent
 Germany A9 Autobahn
 Sweden
o ASTAZero Test Facility
o Volvo Drive Me
 Switzerland Swisscom Driverless
Passat
 United Kingdom
o Greenwich Automated
Transport Environment
(GATEway)
o Milton Keynes LUTZ
Pathfinder Podcar Pilot
o Autodrive Initiative
 Asian
 China
o Shanghai: National
Intelligent Connected
Vehicle Testing
Demonstration Base
o Beijing
o Chongqing
o Hebei
o Zhejiang
o Wuhu: Partner with Baidu
 Japan
o Sagami Expressway
o SIP-ADUS Program
 Korea
o C-ITS in preparation for the
2018 Winter Olympics
 Singapore
o Nanyang Technology
University
o The Singapore-MIT Alliance
for Research and Technology
(SMART)
o Land Transport Authority
(LTA)
 Other Regions
 Australia CITI
 New Zealand C-ITS
 United Arab Emirates PRT
 Middle East – Israel
From http://www.michigan.gov/documents/mdot/Automated_Vehicle_Industry_Activities_in_Michigan_572947_7.pdf
http://www.michigan.gov/documents/mdot/CAV_International_Survey_2017_555402_7.pdf
Michigan Environment for Autonomous Driving
Ecosystem
Government Support
• Legislation
• Customer Service
• M-plates
• Pro-business
Infrastructure
• MCity
• American Center for Mobility
• Kettering University GM
Mobility Center
• Michigan International
Speedway
Research & Talents
• University of Michigan
• Mobility Transformation
Center
• Transportation Research
Center
Quality of Living
•Natural Beauty like the
Great Lakes
Partners & Customers
•9/10 OEMs like Ford,
GM, FCA
•~330 Tier1 & R&D
Companies
Investment
•VCs and Angels

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A study of autonomous driving 20170902

  • 1. A Study of Autonomous Driving Liang Huang MBA Candidate Class of 2019 Stephen M. Ross School of Business University of Michigan lianghua@umich.edu 313-456-5245 9/2/2017
  • 2. Future Mobility As we move towards autonomous driving, our mobility world will be re- defined. From https://dupress.deloitte.com /dup-us-en/focus/future-of- mobility/roadmap-for- future-of-urban- mobility.html
  • 3. How Far Away from Fully Autonomous Driving From https://s3.amazonaws.com/visionsystemsintelligence/pdfs/VSI%20AUVSI%20Presentation_July_2016.pdf https://www.sae.org/misc/pdfs/automated_driving.pdf
  • 4. Technologies to Enable Autonomous Driving From : https://venturebeat.com/2016/12/10/israeli-startups-deliver-much-needed-tech-for-self-driving-cars/ http://www.insightsonindia.com/2016/11/30/insights-issues-autonomous-vehicle-technology/ Both start-of-the-art hardware and software are needed to enable fully autonomous driving
  • 5. Technologies to Enable Autonomous Driving Not only about the vehicles, Autonomous Driving is a part of mobility, which has service providers, manufacturers, and so on. From https://blog.com etlabs.io/263- self-driving-car- startups-to- watch- 8a9976dc62b0
  • 6. Key Components and Cost From https://www.bcgperspectives.com/content/articles/automotive-consumer-insight-revolution-drivers-seat-road-autonomous-vehicles/?chapter=4 As companies are racing to support autonomy, products that were only used in advanced projects become more affordable.
  • 7. The Suppliers of Autonomous Driving OEMs Parts suppliers Software Providers Service Providers Silicon giants Start ups … From https://s3.amazonaws.com/visionsystemsintelligence/pdfs/VSI%20AUVSI%20Presentation_July_2016.pdf
  • 8. Company Position and Strategy From https://www.forbes.com/sites/enriquedans/2017/07/05/autonomous-vehicles-moving-forward/ https://www.mema.org/%E2%80%8B-race-autonomous-vehicles-brings-auto-suppliers-high-tech-companies-partnerships-competition https://s3.amazonaws.com/visionsystemsintelligence/pdfs/VSI%20AUVSI%20Presentation_July_20  GM: purchased Cruise Automation, partnering with Lyft…  Ford: acquired Chariot, invested in Velodyne…  Toyota: invested in Uber, billions dollars in R&D…  BMW: Partner with Intel and Mobileye…  Audi: supported by Volkswagen group…  Renault-Nissan: jointed research between Renault and Nissan…  FCA: partner with Google Waymo Tesla: Supported by Nvidia and Intel..  …. In order to be the first movers, many companies have made a lot of deals and investments in recent years.
  • 9. Global Landscape  US  Michigan: MCity, ACM…  California: GoMentum, Google Self- driving program. Auto Row…  Florida: Florida Automated Vehicles Program, CUTR  Nevada  New Jersey  Pittsburg, PA  Europe  European Union o AdaptIVe o CityMobile2 o V-Charge o The Safe Road Trains for the Environment (SARTRE) o Highly Automated Vehicles for Intelligent  Germany A9 Autobahn  Sweden o ASTAZero Test Facility o Volvo Drive Me  Switzerland Swisscom Driverless Passat  United Kingdom o Greenwich Automated Transport Environment (GATEway) o Milton Keynes LUTZ Pathfinder Podcar Pilot o Autodrive Initiative  Asian  China o Shanghai: National Intelligent Connected Vehicle Testing Demonstration Base o Beijing o Chongqing o Hebei o Zhejiang o Wuhu: Partner with Baidu  Japan o Sagami Expressway o SIP-ADUS Program  Korea o C-ITS in preparation for the 2018 Winter Olympics  Singapore o Nanyang Technology University o The Singapore-MIT Alliance for Research and Technology (SMART) o Land Transport Authority (LTA)  Other Regions  Australia CITI  New Zealand C-ITS  United Arab Emirates PRT  Middle East – Israel From http://www.michigan.gov/documents/mdot/Automated_Vehicle_Industry_Activities_in_Michigan_572947_7.pdf http://www.michigan.gov/documents/mdot/CAV_International_Survey_2017_555402_7.pdf
  • 10. Michigan Environment for Autonomous Driving Ecosystem Government Support • Legislation • Customer Service • M-plates • Pro-business Infrastructure • MCity • American Center for Mobility • Kettering University GM Mobility Center • Michigan International Speedway Research & Talents • University of Michigan • Mobility Transformation Center • Transportation Research Center Quality of Living •Natural Beauty like the Great Lakes Partners & Customers •9/10 OEMs like Ford, GM, FCA •~330 Tier1 & R&D Companies Investment •VCs and Angels

Editor's Notes

  1. Education Ecosystem Venture Capital