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 Published by: JSA Consultancy Services
 Author: John Sacks
Chicago is one of the world’s great cities. Its dramatic lake and river
setting, its magnificent architecture and its raw energy inspire the locals
and businesses to achieve great things. People work and play very hard.
Competition is fierce both in business as in the way the people relate to
each other, and befits a city heavily influenced by waves of immigration
down the ages. Apart from somewhat overly aggressive and noisy driving,
if there is friction, you don’t sense it and it isn’t obvious. Most locals seem
genuinely open and friendly, including to strangers, and happy to get on
with their lives without troubling others. Perhaps they’re all being buoyed
up by the great street music which is everywhere.
The city’s weather however would test the patience of a saint. It runs to
extremes, at least so it seems for those from temperate climes. Hot and
humid summers and very harsh winters do their best to stress out a
Chicagoan’s famously good humour. Unusually this year, visitors to
Neocon weren’t treated to endless days of blue sky and unbroken
sunshine and balmy summer evenings. Only those stalwarts who stayed
over until Wednesday were able to enjoy fine weather; the rest of the
crowds who left in their droves on Tuesday evening or even earlier,
experienced miserably dull drizzle and positively chilly temperatures.The Show
The show was great on so many levels. There seemed to be many more
visitors than in recent years and the atmosphere was brilliant. Noisy,
crowded to extremes, pushing and shoving, laughter, and banter of old
friends bumping into each other, a year after they’d last met. Officially, the
show opens on Monday and closes on Wednesday but increasingly,
Sunday has become busier and busier with previews and VIP
presentations as well as parties in the evening. The tempo, day and night,
continued frenetically until Tuesday, after which, judging by the almost
empty showrooms, corridors and elevators on Wednesday, everyone had
collapsed somewhere in a heap.This was the 50th Neocon and if the enthusiasm of exhibitors and visitors
alike is anything to go by, it seems well set for the next 50.
Improved visitor experience
Changes last year restricted the temporary show space so that it is now
housed only on floor seven. That area was much improved this year, and the
high demand for the space allowed the organisers to be selective, raising the
exhibitor standards and improving the visitor experience. The heart of the
show remains, however, the permanent showrooms on the three main floors
– 3, 10 and 11, especially 3, where most of the space is taken up by the
massive showrooms of Steelcase, Herman Miller, Haworth and the HNI
companies. This year, Steelcase had further expanded their showroom space
with several new areas, including the WorkCafé which used products from the
Steelcase, Coalesse and Turnstone brands, as well as independent
partners, and came together to create informal spaces to support people
when they need to collaborate, socialise, focus or rejuvenate.
Scandinavian Spaces was a colourful and
attractive newcomer, bringing together nine well
known design companies, mainly from Sweden,
including Blå Station, Nordgröna and Götessons.
Scandinavian Spaces
The front entrance area of the Mart, occupied in
recent years by Herman Miller, was this year given
over to the Danish company, Hay, in which Miller
acquired a 1/3 stake earlier this month.
Front Entrance Area for Hay
.
After various recent shows in Europe, it wasn’t at all surprising that this
Neocon also had an overwhelmingly residential feel to it. So much of life
today is to do with breaking down barriers so why shouldn’t that apply to
the differences between work and home? Materials – even the artificial
materials such as laminates and metals – had a natural look. Out were
blacks, whites and silvers; in came wood and muted browns and greens
and greys of the forest. Nordic designs are increasingly admired and
appreciated here and many companies from the region are beginning to
exert some serious influence on the market, both as businesses in their
own right and piggybacking some of the largest North American
companies. SitStand tables that dominated the show last year had
retreated somewhat and didn’t take pride of place to the same extent.
The allseating showroom was in the 325
North Wells St building across the street from
the Mart where they launched the Zinc chair in
a variety of configurations from Carl Gustav
Magnusson.
Zinc Chair from Allseating
Inscape, from Ontario, followed the wood
theme with their new RockIt bench system
which had a very clever simple system of
attaching screens, plant boxes and other
accessories by clicking them into toolbars.
Inscape RockIt Bench
System
Also looking very “woody” were Vitra whose
small showroom was light, airy and slightly
idiosyncratic.
Vitra – ‘Airy, light and slightly idiosyncratic
Another environmental story was told by
architect and furniture design firm, Eugene
Stoltzfus, who create their furniture from
moso bamboo and solid Portuguese cork.
Inspired by the vision of Gerrit Rietveld’s
iconic Zig Zag chair, they showed the Zee
Counter Stool which needs no blocking,
plates, or pins.
Zee Counter Stool
Continuing the environmental
theme, Burgeree from Shanghai printed
patterns and logos onto compressed PET
sheeting to create acoustic wall cladding and
space dividers.
Burgeree acoustic panels
The studio tk division of Teknion continues to
expand its reach and grab more showroom
space. Their soft seating was particularly
attractive, as was their Cesto line from
Netherlands based designer Khodi Feiz
Cesto at TK Studio
Herman Miller’s space was vast and
crowded. Amongst a wide range of new
products, the new partnership with the
Finnish company, Framery, allowed them to
show a range of soundproof cabins and
Canvas Vista designed by Joey Ruiter
created an attractive workstation and space
division system.
Framery at Herman Miller
Haworth’s showroom looked very different from
last year. Their Wellbeing theme, which was
presented in a number of showrooms under
different names, used original fabrics and lots of
natural wood to create some stimulating
environments. They also featured the Haworth
Collection of lifestyle designs from a wide range of
international designers and companies with which
Haworth and their dealers are content to work.Haworth Wellbeing
The Mackinac Collection from Steelcase
combined an elegant electrically powered
sitstand table cantilevered off a massive,
powered, base and one of the many open
shelving systems seen at the show, this time
in inch-steel section. Another innovation was
the way Steelcase worked with Microsoft to
combine a PC and monitor with the simplest
of simple, elegant, pivoting and height
adjustable stands.
Steelcase monitor stand
Steelcase has also further developed the
Brody enclosure concept based on
airlines’ business class seating using a
wide range of finishes and accessories.
Steelcase Brody
One company that never disappoints
is Davis whose business model is to
scour the world for beautifully
designed furniture which they then
manufactures under licence in North
Carolina. This year, they launched
Gingko indoor/outdoor furniture from
Jens +Laub.
Gingko from Davis
Boss Group from the UK won a Gold award for
their Simon Pengelly designed Atom range, as
did Okamura for their Traverse Satellite table
system designed by Susan Grossinger. Another
UK company, Allermuir, part of Senator Group,
showed their new Axyl side seating designed by
Benjamin Hubert of Layer. Atom from Boss
Interstuhl, the largest German office chair
company, working with Garmin, have
created an app controlled system, S4.0, for
office workers to monitor and improve their
seating time. An electronic, rechargeable,
button under a task chair measures the
chair’s motion and checks and records the
extent and the way they move on the chair
to match against pre-set goals.
Interstuhl Garmin Sensor
One of Europe’s fastest growing
companies, Narbutas from Lithuania,
were in Chicago for the first time. Using
several international designers, their
products seemed to fit naturally with the
styles coming from the better known
European companies.Narbutas Workstation
The only company at the show from
Turkey, Koleksiyon from Istanbul,
presented a wide range of breakout
furniture including enclosures.
A Frame from Koleksiyon
Enwork from Lowell, Michigan, started life
in the proverbial basement fifteen years
ago. This year they launched the Adventure
Table in various heights and configurations.
Enwork Adventure Table
•The Steelcase showroom stole the show with its size, style, innovation
and demonstration of industry leadership
•Neocon is alive and well – although it needs a proper third day, which
would spread the load for visitors and exhibitors alike. Monday and
Tuesday are so jam-packed that it’s very difficult to move around, let alone
to really appreciate the often excellent product and conceptual
presentations.
•A challenge – pronounce Karol’s 2nd name, if you can
John Sacks
A business consultancy,
based in London, England,
John Sacks' JSA
Consultancy Services
provides expert, in-depth,
information advice and
guidance as to how to exploit
successfully the office
furniture and interiors
markets in Europe, North
America, Australasia and
Japan. John Sacks is also
Chairman of the Economic
Committee of the FEMB
Website: http://www.jsacs.com/
Contact No: +44 (0) 20 7242 8556
Address: 4th Floor, Gray’s Inn Chambers
London, WC1R 5JA, England
Facebook: https://www.facebook.com/JSA-Consultancy-Services-
213098752160290/
Twitter: https://twitter.com/JSAConsultancyS

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A review of neocon 2018 by john sacks

  • 1.
  • 2.  Published by: JSA Consultancy Services  Author: John Sacks
  • 3. Chicago is one of the world’s great cities. Its dramatic lake and river setting, its magnificent architecture and its raw energy inspire the locals and businesses to achieve great things. People work and play very hard. Competition is fierce both in business as in the way the people relate to each other, and befits a city heavily influenced by waves of immigration down the ages. Apart from somewhat overly aggressive and noisy driving, if there is friction, you don’t sense it and it isn’t obvious. Most locals seem genuinely open and friendly, including to strangers, and happy to get on with their lives without troubling others. Perhaps they’re all being buoyed up by the great street music which is everywhere.
  • 4. The city’s weather however would test the patience of a saint. It runs to extremes, at least so it seems for those from temperate climes. Hot and humid summers and very harsh winters do their best to stress out a Chicagoan’s famously good humour. Unusually this year, visitors to Neocon weren’t treated to endless days of blue sky and unbroken sunshine and balmy summer evenings. Only those stalwarts who stayed over until Wednesday were able to enjoy fine weather; the rest of the crowds who left in their droves on Tuesday evening or even earlier, experienced miserably dull drizzle and positively chilly temperatures.The Show The show was great on so many levels. There seemed to be many more visitors than in recent years and the atmosphere was brilliant. Noisy, crowded to extremes, pushing and shoving, laughter, and banter of old friends bumping into each other, a year after they’d last met. Officially, the show opens on Monday and closes on Wednesday but increasingly, Sunday has become busier and busier with previews and VIP presentations as well as parties in the evening. The tempo, day and night, continued frenetically until Tuesday, after which, judging by the almost empty showrooms, corridors and elevators on Wednesday, everyone had collapsed somewhere in a heap.This was the 50th Neocon and if the enthusiasm of exhibitors and visitors alike is anything to go by, it seems well set for the next 50.
  • 5. Improved visitor experience Changes last year restricted the temporary show space so that it is now housed only on floor seven. That area was much improved this year, and the high demand for the space allowed the organisers to be selective, raising the exhibitor standards and improving the visitor experience. The heart of the show remains, however, the permanent showrooms on the three main floors – 3, 10 and 11, especially 3, where most of the space is taken up by the massive showrooms of Steelcase, Herman Miller, Haworth and the HNI companies. This year, Steelcase had further expanded their showroom space with several new areas, including the WorkCafé which used products from the Steelcase, Coalesse and Turnstone brands, as well as independent partners, and came together to create informal spaces to support people when they need to collaborate, socialise, focus or rejuvenate.
  • 6. Scandinavian Spaces was a colourful and attractive newcomer, bringing together nine well known design companies, mainly from Sweden, including Blå Station, Nordgröna and Götessons. Scandinavian Spaces The front entrance area of the Mart, occupied in recent years by Herman Miller, was this year given over to the Danish company, Hay, in which Miller acquired a 1/3 stake earlier this month. Front Entrance Area for Hay
  • 7. . After various recent shows in Europe, it wasn’t at all surprising that this Neocon also had an overwhelmingly residential feel to it. So much of life today is to do with breaking down barriers so why shouldn’t that apply to the differences between work and home? Materials – even the artificial materials such as laminates and metals – had a natural look. Out were blacks, whites and silvers; in came wood and muted browns and greens and greys of the forest. Nordic designs are increasingly admired and appreciated here and many companies from the region are beginning to exert some serious influence on the market, both as businesses in their own right and piggybacking some of the largest North American companies. SitStand tables that dominated the show last year had retreated somewhat and didn’t take pride of place to the same extent.
  • 8. The allseating showroom was in the 325 North Wells St building across the street from the Mart where they launched the Zinc chair in a variety of configurations from Carl Gustav Magnusson. Zinc Chair from Allseating Inscape, from Ontario, followed the wood theme with their new RockIt bench system which had a very clever simple system of attaching screens, plant boxes and other accessories by clicking them into toolbars. Inscape RockIt Bench System
  • 9. Also looking very “woody” were Vitra whose small showroom was light, airy and slightly idiosyncratic. Vitra – ‘Airy, light and slightly idiosyncratic Another environmental story was told by architect and furniture design firm, Eugene Stoltzfus, who create their furniture from moso bamboo and solid Portuguese cork. Inspired by the vision of Gerrit Rietveld’s iconic Zig Zag chair, they showed the Zee Counter Stool which needs no blocking, plates, or pins. Zee Counter Stool
  • 10. Continuing the environmental theme, Burgeree from Shanghai printed patterns and logos onto compressed PET sheeting to create acoustic wall cladding and space dividers. Burgeree acoustic panels The studio tk division of Teknion continues to expand its reach and grab more showroom space. Their soft seating was particularly attractive, as was their Cesto line from Netherlands based designer Khodi Feiz Cesto at TK Studio
  • 11. Herman Miller’s space was vast and crowded. Amongst a wide range of new products, the new partnership with the Finnish company, Framery, allowed them to show a range of soundproof cabins and Canvas Vista designed by Joey Ruiter created an attractive workstation and space division system. Framery at Herman Miller Haworth’s showroom looked very different from last year. Their Wellbeing theme, which was presented in a number of showrooms under different names, used original fabrics and lots of natural wood to create some stimulating environments. They also featured the Haworth Collection of lifestyle designs from a wide range of international designers and companies with which Haworth and their dealers are content to work.Haworth Wellbeing
  • 12. The Mackinac Collection from Steelcase combined an elegant electrically powered sitstand table cantilevered off a massive, powered, base and one of the many open shelving systems seen at the show, this time in inch-steel section. Another innovation was the way Steelcase worked with Microsoft to combine a PC and monitor with the simplest of simple, elegant, pivoting and height adjustable stands. Steelcase monitor stand Steelcase has also further developed the Brody enclosure concept based on airlines’ business class seating using a wide range of finishes and accessories. Steelcase Brody
  • 13. One company that never disappoints is Davis whose business model is to scour the world for beautifully designed furniture which they then manufactures under licence in North Carolina. This year, they launched Gingko indoor/outdoor furniture from Jens +Laub. Gingko from Davis Boss Group from the UK won a Gold award for their Simon Pengelly designed Atom range, as did Okamura for their Traverse Satellite table system designed by Susan Grossinger. Another UK company, Allermuir, part of Senator Group, showed their new Axyl side seating designed by Benjamin Hubert of Layer. Atom from Boss
  • 14. Interstuhl, the largest German office chair company, working with Garmin, have created an app controlled system, S4.0, for office workers to monitor and improve their seating time. An electronic, rechargeable, button under a task chair measures the chair’s motion and checks and records the extent and the way they move on the chair to match against pre-set goals. Interstuhl Garmin Sensor One of Europe’s fastest growing companies, Narbutas from Lithuania, were in Chicago for the first time. Using several international designers, their products seemed to fit naturally with the styles coming from the better known European companies.Narbutas Workstation
  • 15. The only company at the show from Turkey, Koleksiyon from Istanbul, presented a wide range of breakout furniture including enclosures. A Frame from Koleksiyon Enwork from Lowell, Michigan, started life in the proverbial basement fifteen years ago. This year they launched the Adventure Table in various heights and configurations. Enwork Adventure Table
  • 16. •The Steelcase showroom stole the show with its size, style, innovation and demonstration of industry leadership •Neocon is alive and well – although it needs a proper third day, which would spread the load for visitors and exhibitors alike. Monday and Tuesday are so jam-packed that it’s very difficult to move around, let alone to really appreciate the often excellent product and conceptual presentations. •A challenge – pronounce Karol’s 2nd name, if you can
  • 17. John Sacks A business consultancy, based in London, England, John Sacks' JSA Consultancy Services provides expert, in-depth, information advice and guidance as to how to exploit successfully the office furniture and interiors markets in Europe, North America, Australasia and Japan. John Sacks is also Chairman of the Economic Committee of the FEMB
  • 18. Website: http://www.jsacs.com/ Contact No: +44 (0) 20 7242 8556 Address: 4th Floor, Gray’s Inn Chambers London, WC1R 5JA, England Facebook: https://www.facebook.com/JSA-Consultancy-Services- 213098752160290/ Twitter: https://twitter.com/JSAConsultancyS