1. AN EXAMPLE OF VISION, MISSION, ENERGY,
STRATEGY AND HUMAN QUALITY.
THE " CRAYOLA MAN"
EXEMPLARY LEADER
EX-CEO of CRAYOLA
THE CRAYOLA CASE WILL BE PRESENTED IN
THE CONFERENCE "THE NEW ROLE OF
FINANCIAL LEADER" IN PANAMA CITY.

2. Ethnocentric Position. Provincial is the belief that the
best practices and working methods are those
belonging to the country of origin (the country where
are located the central offices).
Managers with an Ethnocentric position. They
believe that people from other countries do not have
the skills, expertise, knowledge and experience
needed to take the best business decisions.
Do not rely on foreign employees for key decisions or
technology issues.
Rich Gurin a CEO that made a paradigm shift in
Crayola, achieved a spectacular growth in the
International Division and in the Latin American
markets.

3.  Provincialism is a vision of the world that considers only prospects and
convictions of their own.
 Americans tend to think that English is the only international language
of business and do not feel the need to study other languages.
 A major research report issued by the British Council said that "the
competitiveness of both Great Britain and the United States has been
diminished because they only speak English”.
 The Monolinguals, is a sign that a country suffers from marked
provincialism.
 Rich Gurin a CEO that made a paradigm shift in Crayola, achieved a
spectacular growth in the International Division and in the Latin
American markets.