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A presentation on WAAPP Ghana Communication
This document summarizes a presentation on the Ghana Communication Technical Committee (GCTC) for the West Africa Agricultural Productivity Program (WAAPP). The GCTC coordinates implementing the communication strategy and action plan for WAAPP Ghana. The strategy aims to accelerate technology adoption, enhance WAAPP's reputation, develop regional cooperation, and build sustainable communication capacity. The GCTC identifies technologies for dissemination, communication channels, and designs media activities to make WAAPP Ghana visible nationally and regionally. Members include representatives from various agricultural organizations. The GCTC faces challenges like lack of stakeholder contributions and inability to meet regularly. An active communication committee is needed to effectively implement the communication strategy.
A presentation on WAAPP Ghana Communication
- 1. WAAPP/PPAAO Training Workshop on Managementof Agricultural Projects Communication
- 2. A presentation onWAAPP Ghana Communication Technical Committee (GCTC) Venue: Noda Hotel, Fumesua, Kumasi Date: 19 June, 2013 Presenter: Emmanuel Alorigiya Communication Officer
- 3. PRESENTATION OUTLINE • Conceptof GCTC • Objectives of Communication Strategy • Specific Objectives of GCTC • Composition/Membership of GCTC • Functions/Activities • Challenges • Lessons Learnt
- 4. Concept of GCTC •Undertake the coordination and implementation of WAAPP Ghana broad objectives of the communication strategy and action plan
- 5. Broad Objectives ofCommunication Strategy and Action Plan • Accelerate adoption of improved technologies through behaviour change communication. • Enhancing the reputation of WAAPP, CORAF and Country Teams as providers of quality information and technologies regarding Agricultural Research and Development. • Develop Regional Cooperation. • Achieve sustainable capacity of CORAF and WAAPP countries to deliver complex communication assignments.
- 6. Specific Objectives ofGCTC • To identify available technologies for dissemination and adoption along agricultural value chain. • To identify potential communication channels for agricultural technology dissemination. • To design appropriate media activities to disseminate technologies. • To make WAAPP Ghana visible nationally and regionally.
- 7. Composition/Membership of GCTC •National Project Coordinator (Chairperson) • WAAPP Communication Officer • Representative (Focal Person) – DAES • Communication Officer, NCOS • Training Officer, NCOS • Website Manager • Media Representative (Private Media)
- 8. Functions/Activities • Organize TV,Radio (Community Radio), Sensitization and Awareness Creation Programmes. • Organize newspaper articles (commissioned). • Develop farmers handbooks, production guides, fact sheets etc. • Produce bulletins, website articles, souvenirs like T-Shirts, caps etc.
- 9. Challenges • Lukewarm attitudeof stakeholders to contribute articles for bulletin/publication. • Inability of Committee to fulfill its meeting schedules.
- 10. Lessons Learnt An active,vibrant and committed communication committee can guarantee an effect implementation of communication strategy/plan
- 11. Thank You !!! MerciBeaucoup !!! Effects of marriage