This document summarizes a presentation on the Ghana Communication Technical Committee (GCTC) for the West Africa Agricultural Productivity Program (WAAPP). The GCTC coordinates implementing the communication strategy and action plan for WAAPP Ghana. The strategy aims to accelerate technology adoption, enhance WAAPP's reputation, develop regional cooperation, and build sustainable communication capacity. The GCTC identifies technologies for dissemination, communication channels, and designs media activities to make WAAPP Ghana visible nationally and regionally. Members include representatives from various agricultural organizations. The GCTC faces challenges like lack of stakeholder contributions and inability to meet regularly. An active communication committee is needed to effectively implement the communication strategy.

1. WAAPP/PPAAO
Training Workshop on
Management of Agricultural
Projects Communication

2. A presentation on WAAPP Ghana
Communication
Technical Committee (GCTC)
Venue: Noda Hotel, Fumesua, Kumasi
Date: 19 June, 2013
Presenter: Emmanuel Alorigiya
Communication Officer

3. PRESENTATION OUTLINE
• Concept of GCTC
• Objectives of Communication Strategy
• Specific Objectives of GCTC
• Composition/Membership of GCTC
• Functions/Activities
• Challenges
• Lessons Learnt

4. Concept of GCTC
• Undertake the coordination and
implementation of WAAPP Ghana broad
objectives of the communication strategy and
action plan

5. Broad Objectives of Communication
Strategy and Action Plan
• Accelerate adoption of improved technologies through
behaviour change communication.
• Enhancing the reputation of WAAPP, CORAF and
Country Teams as providers of quality information and
technologies regarding Agricultural Research and
Development.
• Develop Regional Cooperation.
• Achieve sustainable capacity of CORAF and WAAPP
countries to deliver complex communication
assignments.

6. Specific Objectives of GCTC
• To identify available technologies for
dissemination and adoption along agricultural
value chain.
• To identify potential communication channels for
agricultural technology dissemination.
• To design appropriate media activities to
disseminate technologies.
• To make WAAPP Ghana visible nationally and
regionally.

7. Composition/Membership of GCTC
• National Project Coordinator (Chairperson)
• WAAPP Communication Officer
• Representative (Focal Person) – DAES
• Communication Officer, NCOS
• Training Officer, NCOS
• Website Manager
• Media Representative (Private Media)

8. Functions/Activities
• Organize TV, Radio (Community
Radio), Sensitization and Awareness Creation
Programmes.
• Organize newspaper articles (commissioned).
• Develop farmers handbooks, production
guides, fact sheets etc.
• Produce bulletins, website articles, souvenirs
like T-Shirts, caps etc.

9. Challenges
• Lukewarm attitude of stakeholders to
contribute articles for bulletin/publication.
• Inability of Committee to fulfill its meeting
schedules.

10. Lessons Learnt
An active, vibrant and committed
communication committee can guarantee an
effect implementation of communication
strategy/plan

11. Thank You !!!
Merci Beaucoup !!!
Effects of marriage