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SZENT ISTVÁN EGYETEM
GAZDASÁG ÉS TÁRSADALOMTUDOMÁNYI KAR
KOMMUNIKÁCIÓ- ÉS MÉDIATUDOMÁNYI TANSZÉK




  A média gazdasági
     aspektusa




                                          Készítette: Berkes Fruzsina
Televíziós modellek

• európai: előfizetési díjak, közszolgálati adók
• amerikai: magánrádiók- és tévék
• különbség
Idővel a kettő el kezdett közelíteni egymáshoz
• nézői: a néző saját tévéműsorát szerkeszti
Nézők és nézettség

•   csatornák versenye
•   műsorsávok
•   „vízpróba”
•   telefonos módszer:
–   random
–   mintavétel szabályainak megfelelően
A reklámtorta
Az ingyenes napilapok térnyerése
         és hatása a sajtópiacra

•   infotainment
•   kényszerű leépítések
•   webkettes generáció
•   miért szerethető az ingyenes napilap?
•   terjesztés
Milyen stratégiákkal reagálhatnak
    a fizetős minőségi lapok az őket
             ért kihívásokra?
           A piacra lépés modelljei…

•   inváziós modell
•   védekező modell
•   megelőzési modell
•   reklámozási modell
•   expanziós modell
• tartalmi és formai változások
• kiadói újítások
• ingyenes napilapkiadás aktualitásai
• magyarországi helyzet: lopják az ingyenes
  napilapokat
• a médiatulajdon hatása a média
  függetlenségére és pluralizmusára
  Magyarországon
• a közszolgálati szektor „feladata”
Felhasznált irodalom
Köszönöm a figyelmet!

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A média gazdasági aspektusa

  • 1. SZENT ISTVÁN EGYETEM GAZDASÁG ÉS TÁRSADALOMTUDOMÁNYI KAR KOMMUNIKÁCIÓ- ÉS MÉDIATUDOMÁNYI TANSZÉK A média gazdasági aspektusa Készítette: Berkes Fruzsina
  • 2. Televíziós modellek • európai: előfizetési díjak, közszolgálati adók • amerikai: magánrádiók- és tévék • különbség Idővel a kettő el kezdett közelíteni egymáshoz • nézői: a néző saját tévéműsorát szerkeszti
  • 3. Nézők és nézettség • csatornák versenye • műsorsávok • „vízpróba” • telefonos módszer: – random – mintavétel szabályainak megfelelően
  • 5. Az ingyenes napilapok térnyerése és hatása a sajtópiacra • infotainment • kényszerű leépítések • webkettes generáció • miért szerethető az ingyenes napilap? • terjesztés
  • 6. Milyen stratégiákkal reagálhatnak a fizetős minőségi lapok az őket ért kihívásokra? A piacra lépés modelljei… • inváziós modell • védekező modell • megelőzési modell • reklámozási modell • expanziós modell
  • 7. • tartalmi és formai változások • kiadói újítások • ingyenes napilapkiadás aktualitásai • magyarországi helyzet: lopják az ingyenes napilapokat • a médiatulajdon hatása a média függetlenségére és pluralizmusára Magyarországon • a közszolgálati szektor „feladata”